I've been arm-wrestled into doing this...

If you want to buy and sell - and grow - companies and real estate (the smart way, with no money down, no credit checks, no job, no bankers, no loans and without leaving your house) and build an indisputable Empire...

...then you want to watch this -

 

 

The WBE Project; Becoming a Builder.

"For the right person, I will take you by the hand and personally teach you how to build your empire, when I'm done with you - you'll feel like..."

You're playing darts
with a bazooka
.

... I'll show exactly how to buy and sell companies and real estate with no money down, no credit checks and without leaving your house - and make at least $10,000 to $30,000 a month on each deal that you do."

(I can show you how to several deals a month, a week or even a day)

[story below]

===

If you want to learn how to buy and sell (fix, trade, create, and grow) companies - and real estate - with no money down, no credit checks and, eventually, without leaving your house...

... and make at least $10,000 - $30,000 a month on each deal that you do

(I can show you how to several deals a month, a week or even a day...)

... then you'll want to read this page very closely.

... and here's why?

... because I've been doing this since before the world heard the name Monica Lewinsky...

... and then my friends and I started teaching other people how to do this...

... and from then until now EVERY single person who did what I said...

... EVERY SINGLE PERSON... has gotten rich or richer.

... that is NO exaggeration...

... if you do what I say...

... (most people won't)

... you'll get rich(er).

... PERIOD.

.. however this is NOT for most people - most people are (part of the Marathon of Mediocrity and) just too stupid, lazy and thankless to make sh** happen - I want the diamond in the rough, if that's you (and I'm convinced of it) then I will take you by the hand and show you exactly how to build your empire...

... you don't need experience, education, good credit, a "business plan" - none of that stuff...

... it doesn't matter where you live, what business/industry you are in (- or want to be in)...

... none of that really matters.

Is this you?

... you have a company right now or you want to start/buy one?

... it isn't making you as much as you want and you don't know why?

... you know there must be simple ways to grow your company but how?

... you are in love with what you are doing, you just need to monetize better?

... trying to grow your business - or quit your job - feels like running through water?

... then here's my letter to you...

To the real estate entrepreneur or small business owner - or if you're aspiring to be there - who is starving for the big bucks, so much so that you're sick and tired of losing sleep because you're living so far beneath your potential and wondering why...

... allow me to help you understand your real problem...

What it's NOT...

It is NOT because you don't know the internet marketing, Google, Yahoo, YouTube, etc. "tricks"...

It is NOT because you don't have a website or answering service to "do the work for you"...

It is NOT because you don't hire enough "virtual assistants" who barely speak English...

It is NOT because you don't have "motivated sellers"... (isn't every seller motivated?)

It is NOT because you aren't following the right real estate or marketing "Guru"...

It is NOT because you don't don't have the "right" apps on your phone...

It is NOT because you aren't faking it 'til you make it "good enough"...

It is NOT because you don't have "enough" signs on your car...

It is NOT because you aren't on Twitter or Facebook "more"...

It is NOT because you just aren't in the "right market"...

It is NOT because you are in a "bad economy"...

It is NOT because your area is "different"...

No, No, NO.

... the answer is much, much simpler...

Here's a scientific diagram that should help, I'm using real estate investors but it's the same for any business, in any industry, at any given time in history:

Why so much suffering, ignorance
and being broke-as-sh**edness?

... you would think business owners would have at least some of this figured out by now...

... we've had not just centuries but millennia to figure it out, but the numbers don't lie...

... no matter what your business, or what time/economy/industry you're in...

The average business is like the
... slutty girl in a horror movie:
it's only a matter of time.

They'll end up being just another statistic, like all the rest - dead and buried...

The owners won't know what hit them or why "it" happened...

Or what they could've been done to avoid it - then or again...

I use the example of real estate investors
but it could be any other group of business owners
...

The fact is that almost everybody goes broke.

Almost nobody ever makes any serious money.

And $10,000 - $30,000 isn't all that serious either -

- we have Kids (at our business schools) who do better than that in a week...

... some (very few) even do it in a day.

So the difference is training BUT -

But NOT just any training, there is a very specific skill that you must learn... it's the big secret to controlling your income.  The richest man to ever live - John Rockefeller - said that this one skill changes everything and it ensures generational wealth for he who learns it.

The Good News: My friends and I teach that very skill.

The Bad News: We don't teach it to everybody.

Right now I want to make sure I'm talking to the right person...

(... don't worry, I'll come back and tell you what that secret skill is later, but first...)

... I want to make sure that I make it clear who should be here and who should not be...

Here's what I'm looking for -
this is who I want to work with
:
(In other words this should be you)

1.) You are trainable.
I don't want:
we call them LCs (Lazy Cu**s) and they are allergic to doing sh**.  They will justify not doing anything because of their area or business or people are "tough" or "different" or because they tried "everything and nothing works" they are despicably lazy and their number one goal is to validate their inactivity.  They are "victims" and eternal downers to everybody around them.  To put it simply; They suck...

I don't want: another slice of the "un-trainable" populace are the know-it-alls and THCs (Thick Headed Cu**s), they are such a pain to work with.  They never do anything and justify their inactivity because they "tried that" (they didn't) or they want to "correct" or "improve" stuff - they often think they're too "big" or too "smart" to learn anything.  They surround themselves with such a strong force field of BS that nearly nothing penetrates it, you could show them how to colonize Mars and they'll say "I already know that.  I've heard all that before..."  Their flaw is in their loyalty to their ignorance.  They suck too.

You should: be grateful to be in a position to change your income, to grow your business, to do more than just feed your family - to give future generations a 250-year head start as you ascend income classes at will (that's the average time for the less than 5% who get in the high income; it takes generations, 250-300+ years, but you can shortcut all that) and to do the same for others and make those around you rich.  Each and every opportunity in front of you should be exhausted, any failure to realize potential fruits is a shortcoming within you NOT something to validate or justify - it' something to fix and to be grateful you have the tools to fix - and the mental capacity to know YOU need to be fixed.

2.) You have - or want -
at least one specific business.

I don't want: Random and fractal focus or stupid LC questions like "what's the fastest way to make money", the real answer is that they suck too much for any thing to "work".  If you don't have or know exactly what business you want to grow, then I have to waste time trying to motivate you.  It's what we call playing tennis with bowling balls; yes it can be done but... WTF

You should: have at least one specific company - like a real estate business or any other type - that you have right now, that you want to start or that you want to grow/buy.  Doesn't matter what kind of company or even if it exists right now - or even if you just  know the industry ("I want to work with dogs." that's better than nothing) but you need to actually WANT to do something for a reason other than just money.  Don't get into "real estate" because it's "hot" or because I like it, you need to have a company or a cause that you want to emotional invest in.

3.) If you have a job, then you better hate it.
 (kind of)

I don't want:  somebody so cozy at work that they never do anything to leave or change their role.  Having a job is like the polar opposite of an entrepreneur in so many ways, so just the fact that they have a job tells us something.  If you love having a boss and having a job, and doing the 9-5 - then I'm not your guy and this is NOT for you.

You should: want to leave your job so badly that you would clean the toilets with your tongue.  Hunger!  Everybody is controlled by two things; pain and pleasure.  The latter is almost never enough, you need the pain to keep you accountable.  You can leave your job and still continue to get paid (very easy to do with our stuff) but you need to want more than just a job.  You NEED to have that PAIN in your life right now, or some equivalent pain. 

4.) You need to have at least 15-20 hours a week.
I don't want: somebody belly-aching so much because they don't have time, energy etc. to do the stuff we talk about, so I'm making it clear right now.  All you need is 15-20 hours a week, and as time goes go on you will spend less time and your company will make more.  But this 15-20 hours a week MUST be spent the way that I recommend NOT on going to Staples, taking people out to lunch, etc.  In reality you can do this with a lot less time, but just to be safe I say 15-20 accountable hours a week.

You should: be so thankful to be where you are in life, to be able to grow your company so dramatically that you HATE sleeping because it takes time away from your company, your vision, your change in the world - you should be obsessed.  For right now though, I'll settle for an enthusiastic 15-20 hours a week.

5.) Go through my free stuff.
I don't want: somebody who is totally clueless about our stuff - who just shows up like a DF and not only starts from scratch but has so little ambition to learn and/or improve that they study/read/do as little as possible.

You should: really get "into" the free stuff that we put out, the Episodes, short films, Injections, etc. because not only will it help you and your company but it will also let you get to know us better and how I teach.  If you work with a spouse, partner, attorney, etc. then you should spend time with them going through our stuff, so we get to know each other much better.  This will also deal so many stupid questions that people sometimes ask (will stuff "work" in your area/industry, how different is this from their Harvard education, etc.) and you can put the FREE stuff in place in your company and see results with just that, people around the world do it every week.  This will also help you get see exactly how I work and if you're a good fit.  You can start here: www.WeBuildEmpires.org

... there's other stuff I'm leaving out...

... one big issue that I've learned is...

... your attitude is fatally important.

... Gratitude is [fatally] important. 

There is a whole page about this, I talk about it constantly and it amazes me how ungrateful we have become (especially in America) and true gratitude solves so, so many problems.

 


"Most human beings have an almost infinite capacity for taking things for granted."

- A. Huxley

Okay as I go on I will talk more about what I'm looking for and better on how to qualify yourself, but since we just went over what I do want - you and I should probably talk about -

Here's what I'm NOT looking for -
this is who I do NOT want to work with
:

 

(In other words this should NOT be you...)

 

1.) Ever say "that won't work for me or in my area/business"?
More Likely Reality:
you are probably too stupid and lazy to get anything done.  Opportunity could stomp on your genitals for days and you still wouldn't know it, you are immune to it.  You use your "area" as an excuse to invalidate ideas and justify your inactivity.  You always look for reason to do nothing... and those are easy to find.  Then you give yourself credit for doing the unthinkably easy.

The definition of intelligence is the ability to make connections so if you don't see them - you should get better at finding them not justifying why you aren't.  You should choose to get smarter, and when given the opportunity to do so you should take it NOT ignore the chance and explain why it's okay to be stupid.

I wrote a long and detailed article on this somewhere.

So if you are like that then please leave right now.

2.) Want to make money so you can sit on a beach all day?
More Likely Reality:
(once again) you are probably too stupid and lazy to get anything done.  This is like saying you want to get in shape and a get a body-builder's physique so that you can eat ice cream all day.  The very person who will build a company as dramatically as I train people to do - will NOT do it so they can be... lazy?

I think the beaches are too crowded as it is.  You should want to BE more, give more - change the world somehow - it is that energy that is much more enjoyable to be around.  

You should be grateful to tirelessly exhaust every opportunity and fill your life with passion and drive and NOT with the end game of doing nothing while underpaying your team so that "other people do all work".  You should want everybody on your Team to get rich and live lives of dreams.  Why settle for less?  If that's what you want then this is NOT for you. 

It' amazing that in a place like America - where EVERY day is a holiday - that so many people measure their success by how many vacations they can take.  Every day in America is a vacation, America is a fairy tale - it says a lot that for so many of us that we are so accustomed to the permanent vacation that we think we need a vacation from the vacation.  Being lazy - and even worse, aspiring to be lazy - is BS and NOT something I want to be around. 

You should want to change the world, not hide from it.

So if you are like that then please leave right now.

3.) Want to know the fastest, easiest way to make money?
More Likely Reality:
(once again) you are probably too stupid and/or lazy to get anything done.  It's a terrible thing to begin anything with the idea of "How can I give the least of myself?"  Why would you want to do that?

It's shameful.  The fastest way to lose weight is cut off your arms and legs... doesn't mean it's the best way.

Fastest way to get rid of headache?

Decapitation.

One of the best policies for anybody to follow: "Always do the hardest thing."

You grow more, become more, you get more... badass.  Instead of searching for "easy" - realize that, today, everything is so embarrassingly easy that it's pitiful.  Using our stuff to grow your company is as easy kissing...

As easy...

... as kissing.

... but it's "hard" to the LC - because everything is "hard" to them -

... but "hard" compared to what?

... everything is "hard" compared to doing nothing.

So if you are like that then please leave right now.

There are other things too (like the LC who has "tried everything" until I ask him to go into detail with the last 10 things he tried and I hear... silence.)...

... the bottom line -

This ain't for everybody.

If at any time you think this isn't for you - or you're unsure - it definitely isn't.


"Not ignorance, but ignorance of ignorance, is the death of knowledge"

- Alfred Whitehead
(Harvard Logician)

Okay Azam, I'm a perfect candidate now what?

... first of all, I would wait a little bit longer before thinking you have it what it takes...

... but let's say that you're right - and that you are a good fit and I agree...

... and you go through the application process and you actually pass...

... and you and I work together and I take you by the hand...

... and train you on exactly how to build your empire...

... if you get to that point and become a Builder...

... and you follow my policies and instructions...

... then I can promise you three things...

1.) You will get rich... whatever that means to you. 
Whether you make a killing now or you are dead broke - if "rich" to you means $10,000 - $30,000 a month or ten times that or more, whatever your situation is and wherever you want to go... I can help get you there, (just take a look at how we've done it for others around the world) and for the right person (the only ones that I want work with) it's a certainty; just follow instructions and have the right attitude.

You will not only do this with your current company but you will understand how to do it at will with any company you choose, in any industry, again and again and again. 

You will also know how to help those around you get rich.

And you will have a generational impact on your loved ones, you will give them (and yourself) a 250-300 year boost to the top income earners in the world.

And you'll be able to start it all from ZERO..

2.) You'll be able to build everything,
at anytime, from anywhere and from ZERO...

You won't need loans, credit, money down, experience, etc. and everything can be done in less than 15-20 hours a week.
When you know what to focus on, things get easier.  Most people start a business and work 60-80 hours a week and they are losing money for at least two years before they go belly up, if they're lucky get to work more and maybe do a little better than break even.  There is a better, a smarter way - it requires discipline and it's much harder than doing nothing (the usual - and laughable - gold standard of how "hard" something is) but when you know what you're doing it's all Easy Breezy...

... no more wondering what to do, if you are going in the right direction, how you're ever going to get to the "next level"...

... from now on you'll know exactly what to do and what to focus on - and you'll execute with what we call Terminator precision.

3.) You will be a Badass...
... as long as you convince me that you're right for this and as long as you follow my instructions (most people won't do either)

What do I mean by "Badass" and why is it capitalized?  We specialize in Business Badassery, and yeah admittedly it's kind of a tongue-in-cheek reference to our training but it's also an apt description.  When I'm done with you (assuming you make it that far) I can drop you off anywhere in the world with nothing but the clothes on your back (this is touches on our "Just Clothes" Policy)- and in less than 30-90 days you'll have a solid company in any field you want, teams of people working around the clock and at least $10,000 - $30,000 a month... and when you get better you'll be able to do it and spend less than an hour a week on the whole thing, if that...

... when you get good you'll spend less than an hour a week per company, and you can do that over a phone...

... your empire will be based on the ART Scale (this is an acronym that Mustaf - one of our Kids at our Schools came up with) it stands for - Autonomous, Regenerative and Trainable.  Much more on this later, for now just know it is the highest measure of business success on the planet.

... Regenerative is probably the most important (although the other two are vital too) because for your empire to be "regenerative" it means that it can be completely destroyed - you can be left with nothing - and you'll know how to build it all back without missing a beat...

... Business Badassery.

More about the "Badassery"...

... you'll be a machine at attracting companies to you, regardless of the field/industry/size you will have businesses lining up around the block begging you to pick them, you can start or buy a company and immediately from day ONE have it putting money into your bank account, and - probably most important - the people you pick to be around will be getting rich too... you'll be hiring people and having people on your Team who make $100,000+ a month...

... you won't be one of the whiny victims who complains there is no opportunity (while they are drowning in it) or that things are "unfair" because of some fill-in-the-blank BS excuse that justifies their shortcomings because it's "Not My Fault!"...

NOT YOU, never again.

... instead you will have the one skill that John Rockefeller, Bill Gates, Warren Buffet, Sun Tzu and even Azam Meo (the latter is obviously the strongest endorsement) all agree is the skill of the highest value, the one skill that ensures generational wealth and one's ability to create wealth and income out of thin air - the one skill that the 1% spend more time learning and harnessing (and finding people who are obsessed with this skill as well) because if they don't master it even they are slaves to the people who do...

... so what's this majestic skill?

... the one skill that changes everything?

... the skill we talked about earlier that Rockefeller valued so much?

... the one skill that ensures a permanent place in the 1% of the 1%?

... the one skill that almost nobody in the world knows, has or understands?

... the one skill that makes this all possible and allows for ANYBODY to start from scratch?

... enough with the cliffhangers, here it is: the skill of growing a business.

That's the secret skill.
If you learn this skill then
getting rich is always easy...

The most powerful people in the world, from politicians, businessman, celebrities, religious leaders, etc. - their power comes from their influence on transactions.  More on this simple measure later.  The fact is that this all comes to the skill of building companies - the skill set of growing and building a business.

===

Good news: my friends I teach this skill with Terminator precision.

Bad news: We don't teach it to everybody.

... so now that you and I have talked about the way you should be, who this is (and is NOT) for and what you and I can expect from each other...

... now let's talk about you getting rich.

Yes, I purposely use the words "Get Rich" - it is something to "get" and there is nothing wrong with getting, wanting, desiring, aspiring towards - or any other pursuit of - "rich".

Our focus now:

Let's Talk About You Getting Rich

Or you getting rich(er), but I'll stick with just "rich" for now...

... what an interesting phrase yeah?...

... You. Getting. Rich.

I want to break that sentence up for you and
show you something fascinating
...

... so first let's talk about the "getting rich" part...

... ahh, such a widely used phrase...

... about "getting rich" in general...

After the Wall Street correction in late 2008
a small group of people became famous...

... more famous than ever before in history...

... but they've been around as long as Man...

... "The 1%".

They are the richest people in the world
(most of them live in America)...

... they are the ones in charge, who live lives the ordinary 99% will never touch...

... that's part of the reason they are hated, vilified and attacked constantly - without fail...

... described as the worst parts of humanity with little benefit to anybody but themselves...

Look anywhere -

... the TV, internet, newspapers, magazines, movies...

... not only does this tell you a lot about what the masses think of wealth but it also...

... tells you a lot about what the "influencers" in America think too, think about all those people...

... writers, directors, journalists, media anchors, professors, teachers, parents, radio/TV hosts...

They would ALL HAVE  to be in on it...
and they
ARE.

... have been for ages but it's different now...

... they're growing in numbers and in anger...

... they're broke and it's NOT their fault...

If wealth is evil, how do you think they feel
about the
aspiration towards it?

(what I mean is what about the future "evil-doers" who want to get rich?)

Well, that's even worse.

Think about the last time the hero in any movie or TV show was rich?

(you may answer "Bruce Wayne", but remember Christian Bale hated and shunned his wealth when he played the character... and he is considered by many to be the best Batman ever... coincidence?)

How about the pursuit of wealth?

How many characters or heroes want to get rich and work towards it?

Go all the way back to your childhood, think of novels, comic books, cartoons -

How many "rich" heroes
are we taught about?

Now...

(here's the fu**ed up part...)

... if you think I'm dropping heavy conspiracy talk...

... first I'd remind you that my house WAS raided by the Feds and CIA...

(as a paranoid hypochondriac once said
maybe my tombstone should read
"See, I
told you I was sick!")

... then I would ask you to make a simple comparison between:

How many heroes try to get rich...

... now keep that number in your mind, and think about...

How many "Bad Guys" (villians)
try to get rich?

Damn near.

... every single

- last one, right?

(... interesting...)

Practically from birth we are taught to associate wanting to "get rich" with...

... the BAD GUYS.

Is that a good association?

Is getting rich really that bad?

Is it impossible to get rich while being friendly and helpful?

Is it really okay for our kids to be generationally brainwashed like this?

The majority certainly thinks so.

... So I think I should draw a line in the sand...

... to make it clear what side I'm on...

... and what side you should be on...

(...if you're serious about working with us...)

... So let me be clear about this:

"I think getting rich can be beautiful."

... again...

"Getting rich CAN be beautiful."

That felt weird to write, did it feel weird to read?

That would be because you and I have both been conditioned...

... to associate "getting rich" with doing bad sh** like stealing, killing, lying...

... and that's just the start...

... This negative, and even evil, association -
what does it really say
?

What does all this universal Pavlovian conditioning tell us...

Does it say something about wealth and money or...

... does it really something about "them"?

Imagine if I said:

"I like sex."

- And somebody stopped me and immediately said:

"Wow, hold on - rape is wrong and you should be ashamed of yourself!"

Does that tell you - the listener - more about sex or more about... them?

If somebody immediately assumes that any/all mention of sex must involve...

... RAPE ...

... that really says a whole lot more about the person than anything else.

Sex is like money;
of course it matters how you get it
.

So I have a few points that hopefully you are getting...

...

... getting rich in itself - the act of amassing wealth - is NOT wrong or evil...

... almost nobody agrees with that statement and "they" outnumber us...

... you should only continue if you are on my side of this issue.

...

Don't let pu**yitis disguise itself to you as skepticism.

"Cynicism" is a projected crutch of the LC.

It's magnified toward wealth.


"If you love someone, set them free.
If they come back to you, they're probably broke."

- Anonymous

Now that we've talked about the "getting rich"
part let's talk about the "
YOU" part...

... I have some very important questions for you that I want you to think about...

... these are such simple questions it amazes me how many people never ask...

... so right now take a second and think about these three questions:

... 1.) How are you going to get rich(er)?

... 2.) What are your chances?

... 3.)Who can help you?

(or even better -

who should?)

Let's take each, one at a time.

I have an actual definition for "rich" but I'll save that for later, first...

... how do you plan on getting there?

... any good ideas?

Most people have no fu**ing idea...

... they'll try a few things and maybe something will happen or maybe it won't...

... they're just floating along and before they end becoming a statistic they...

... are part of the Marathon of Mediocrity...

With no direction, no discipline, no passion...

... they truly believe they are "trying" but in reality they always look for the "easy way"...

... once something starts to look an inch harder than easy, they'll just quit...

... and move on the next shiny object ("Maybe THIS'LL work!")...

... their family and friends deplore their ideas and company...

("company", works two ways get it?...)

... they basically suck at everything...

Their mantra: "It's not my fault!"

To be honest for most people this is true, they don't have the opportunity or education...

(by "education" I also mean informal education - it's always the winner)

... they never learn the real "secret" or how to get sh** happening...

... that is probably the biggest problem in the world...

... lack of education and opportunity.

It's what we spend our time fixing...

... and as you'll hear me say again and again - education is actually MUCH more important...

... because without education you won't know opportunity when you do come across it.

... but (again) how do you plan on getting rich?

We already know that
most people will never get there
.

... almost every business will fail, costing the owners at least 60-80 hours a week along the way...

... hardly anybody will ever make just $10,000 a month, let alone in a "Subtractive" way...

... almost everybody will fail - miserably - and never know what the problem was.

The skill of growing
a business is the secret BUT
...

... almost nobody knows how to do it.

That's the problem;

How can you learn something
that almost nobody knows?

... most people who get "rich" (including the Google/Facebook guys) have no idea what they did right.

... no idea.

... none.

Do they know how to repeat it, teach it or do it repeatedly under different conditions?

For almost every single person in business the answer is "HELL NO!"

Ever since money was invented
the secret of the wealthy has been clear
...

... they control transactions...

(... in other words - businesses...)

... that is where they invest their time and resources...

But learning this skill is (what many would say) impossible.

... what choices do you have?

... nobody is born with knowing how, so...

... it must be learned somehow - education is required.

Two kinds of education;
formal and informal
.

... however NEITHER of these two have a great track record...

... in a second I'm going to get into detail with exactly what most "education" leads to...

Fact: unless you were born into wealth you have ALMOST no chance of getting "there".

Most people in the world are missing the right education and opportunity, and without the proper education opportunities can be missed or unrealized so really the one answer is education.  When it comes to education there are two main groups:

Formal Education
and Informal Education

(let's look at the success rates of each)

Of all the folks in ANY kind of business education...

... there is one thing that almost nobody wants to talk about...

... ironically it's probably the most important element of ANY education...

... whether a formal education at Harvard and an informal education at a cheap hotel seminar...

What's the result?

What happens to the people that come out of the other end?

After you're done with them?

What happens?

For any educator that is the real test...

Their success.

I guess we should first define success...

... we could say it is having a specific net worth...

... it could paying off your houses or cars or debt...

... it could be having enough money to quit your job...

... it could be owning "X" amount of houses or having "X employees...

... it could be defined by how much you work versus travel or spend time with family...

That's pretty much all BS.

Think about this way...

... what if you got "there" and somehow lost it all?

... for many people that's the time they bullet in their brains...

(I'm not exaggerating, feel free to look up suicide rates and causes)

... or their family life falls apart, their children raised by strangers (or enemies... like an ex-spouse)

All this turmoil
can start in instant
... why?

... because they need one special thing in order to rebuild...

... if they miss this ingredient they will always be at the mercy of fickle conditions...

... like the "economy", the weather, a supplier, finicky buyers/sellers, market rents, employees...

They will blame any-and-every-thing else...
... because they just don't get it.

(So what's that secret ingredient that changes everything:)

The SKILL.

... unless you build that skill you are on a house of cards...

... the smallest whisper of a gust can bring everything down...

... you will fail even the slightest test and your future will always depend on a single whims...

"If you don't stand for something
you'll fall for anything
."

I was (not) the first person to say that...

... but it's totally true - nearly every company could/will fall for ANYTHING...

... it's so shaky and fragile that anything will cost the owners sleep, health, relationships, profits, etc.

... a slight correction in the economy, a single half-decent competitor, one tiny competing website, etc.

They will fall for anything.

And (they'll think) it's somebody else's fault.

Unless they (you) build the business skill that we've been talking about...

... you WILL become a victim of your ignorance.  Whether you know/admit it or not.

So any measure of success must include how well one learns this skill.

What does this mean to your chances of success?

The only thing that really matters about education: the success rate.

... a school for engineers is measured by the kinds of engineers it produces...

... a school for doctors is measured by the kinds of doctors it produces...

... a school for clowns is measure by the kinds of clowns it produces...

... a school for... you get the idea.

The "kinds" of people, refers to...

... how well they execute...

... how well trained they are...

... how well they help others, etc...

This is NOT rocket science.

When people are being trained to do something (like make money) in order to compare what's better - and what's not - we need to look at the people who are coming out of the other end of the training...

... but how often do you hear about this?

Almost NEVER

Why?

Because almost nobody wants to talk about the how well they deliver on their promises.  And I'll admit that it's tougher than it sounds because you have to take into account the massive diversity in any given student body...

... you have different education and intelligence levels, commitments, values, backgrounds, available time and scheduling conflicts, etc. and you even have people with different definitions of what success actually means...

... some people want to be doctors to get rich, others just want to help humanity - so if you were the institution educating them, it's predictable they will do their jobs with differing enthusiasm - but is that the result of the education your provided?

So YES there are challenges for any educational organization to report on success.

It's easy to look bad
and blame somebody else for it.

Very few groups will openly discuss this issue, but those that do normally do it in just that way; look bad and blame somebody else for it.  Then they go out of their way and avoid bringing it up all costs, even in cases where rates are legally required to share this is done in a less than transparent "fine print" way to avoid the accountability of "Just how good are your people?"...

I'm not going to do that with you.

In fact, we've got so much research on this and have such a stark contrast to support that you're about to hear something you've probably never heard.

The highest measure of success...

... for years I've used a gauge for "success" that is the highest measure that I know of, if more people adopted this measure the world would be better for it.  Instead of talking about an exact amount of money, it relies more on developed skill and the REAL change made in your life and the lives of those around you...

... if you aren't changing the lives of those around you,
then what's the point?

... to the close-minded, negatively influenced or misinformed "capitalists" (who subscribe to an Ayn Randian self interest dominates all mentality) they will build their own prisons believing that helping others is a distant objective from helping yourself - if an objective at all.  I don't recommend associating with people like that or, even worse, aspiring to adopt that kind of attitude.  Whether you can build an empire around helping others and bringing those around you "up" or you can't is NOT a question, the only question is whether or not you do it...

When I say "success" here's what I mean...
(this is the highest measure that anybody uses)

... it's not just about making money for yourself it's about being able to help others make money and build better futures, when it comes to your skill there are three main areas I isolate as the most important:

... introducing...

... drums please...

... drums climaxing...

This is the ART Scale
(the highest measure of [business] success known to man)

... by that I mean success of business education.  One of the Kids came up with the acronym of ART, and regardless of how/if you and I work together I strongly recommend that you use this measure before embark on any journey to earn any business skill, before you do anything in or with your business THIS is the measure you should use.

... these are the questions you should ask yourself.

... these are the three ingredients you NEED...

Autonomy

You should be making at least $10,000 - $30,000 a MONTH on each deal that you complete.  That in itself is a tough measure because nearly all business education will fail to give specifics in their evaluation of what "success" means - I just did.  Even billionaires lust after this ability to create income out of thin air especially when you add the second ingredient...

... this is NOT based on the "I don't want to do sh**, so make others do it for me" mentality, far from it.  Most people in business are just that - IN their business, they don't really have a business they have a job.  An amazingly few number of people really understand how a business should run...

... the reason that even billionaires trip over themselves for people with this skill is because almost NOBODY knows how to create anymore, by being able to build companies and have them running with net positive incomes - and to be able to do it from ZERO and have it self-govern - it puts you on a short list of people in the world that understand how to do this.  Seems obvious that a business skill should require actually... building a business.   Especially one that can be run when you are subtracted, but how often is that done?  Almost never. (the numbers don't lie).

Regenerative

You should be able to lose every penny, every contact, every tangible "asset" and start over completely from ZERO... and rebuild with no problems whatsoever.  This is also what makes building multiple oil wells so easy and lucrative.  To rebuild, with your SKILL has your only resource, requires that you have developed an exceedingly high level of skill.

You and I are going to talk much more about this, because this is the power behind Financial fearlessness

Much more on this as we move on, for now let's go to...

Trainable/Teachable

You should be able to transfer your skill set to others, not just people in your companies and hungry potential Builders but also to your loved ones and others around you who want to help succeed.  This alone separates so many would-be empires from the fiery ruin that nearly every company becomes.  Less than 5% of the "1%" will have their company or 1%-producing income outlive them.  This not only requires skill but desire - and realized ability - to help the world's future. 

Maybe your children don't want to get rich, and obviously that's okay but don't you want them to have the choice?

This isn't about "starting your own business" necessarily, this is about building a skill that enhances commerce and transactions of ANY kind.  So the skill you'll build will allow you to turn struggling causes into monstrous movements.  You will be able to help your friends, family and any others you come across.  This isn't about passing down a huge inheritance, but sharing and teaching a generational skill set.  You owe it yourself - and the ones you love - to get rich.

No longer will you have to sit helplessly by as generations remain in financial darkness.

You can change the world - and start by changing yours.

The "ART" Scale is the highest gauge of success...

... like I said one of the kids came up with that acronym - ART - and it tells us a lot about how we should define success and the measure that we should use as a standard...

... first the measure should include AUTONOMY so the Model or company can run totally independent then REGENERATIVE meaning it can be created and recreated repeatedly and from ZERO and making sure that you are working on policies and approaches that are TRAINABLE so your skill can be contagious...

... so not only are we defining success more specifically but we are also defining and eliminating what it's NOT - because it isn't just about making money, being able to "do nothing", pay off debt, etc. those gauges are far too low...

...  the only true measure of REAL success and REAL skill MUST involve some form of rebuilding, just because you make good money that doesn't mean much unless you know how to do it again from scratch and to be able to teach and train that specific skill to others...

... and be able to create a generation impact.

... that's what WBE is all about

... so use the ART Scale.

... you'll thank me.

There is NOT a higher measure in the world.

... think about it; who would be crazy enough to suggest a gauge that is so insanely high?

(it would require the education provider to be uniquely extraordinary and accountable)

... so before I get back to my "creating BMFs" talk, let's look at what happens...

... with the different types of education and how they stack up...

We'll start with FORMAL education.

... YES a college degree can mean a better JOB and more stable income...

... the path of formal education has its merits, I will agree with that...

... but what about when it comes to business?

After all the hundreds of billions spent on college educations
(most people are only there to get a "good job" when they're done)
what impact does this have on business intelligence?

... you would think that this number must be tracked militantly, yeah?...

... because how could something so important - so culturally promoted - be ignored?...

... well...

... the fact is that it is "unclear" whether going to college helps your business in ANY way...

So - the jury is out?

Yes, as sad as it is...

(... cover up?  Maybe...)

... there is no clear sign your business will benefit from you going to college.

AGAIN: I'm NOT against higher education, college, etc. - all I'm saying is -

There is no evidence it will help you
grow your company, be happy or get rich.

So with FORMAL education...

... there IS a difference when it comes  income levels and that is mainly because of better availability of jobs for somebody with a college education.  However it's also been shown that the performance of degree holders versus non degree holders is largely insignificant, so much of this is difference is psychological on the employers'.  But since most people go to college to get a better job and not really to "learn" or be better as a person, this arrangement - however illogical - works out...

... but that's not what you're here for you;
you don't want to get a job.

You don't want to position yourself better with potential employers or learn how to give a better job interview after polishing up your resume.  And you sure as hell don't want your kids to do any of that, unless they CHOOSE to go that route - but you want them to at least have the choice...

... so the college "success rates" or the difference it will make to starting/growing your business are non-existent - nobody knows (or has proven) that it will make a difference - yes it makes a difference in incomes through JOBS but when it comes to business there is NO clear evidence that college helps...

... there is NO research or conclusive data...

... that shows a college degree improves one's chances of having business success.  Not a SINGLE piece of real evidence.  As great as going to college may seem/be, it's not statistically probable that it will have any positive impact on your business.

... in this case college doesn't even help the traditional (stupid) measures of success, let alone building an autonomous, regenerative and trainable empire.  The numbers are so bad with the low gauge of success that we don't even get to compare it against the ART Scale.

"Success" can mean different things
when it comes to a
dollar amount -
BUT...

... no matter what dollar value we assign to success, it's almost irrelevant when it comes to a formal education because there hasn't been a proven difference in a business or the savvy of degree holders and it doesn't matter the proportion or scale, in other words no matter how much money you have...

Formal education has NOT been proven
to add a
SINGLE PENNY to your business.

...

Now what about informal education...

... this is a wide area...

... everything from paying an "expert" (like a rich real estate investor) to help you...

... to picking somebody's brain over lunch or any other informal (usually unaccredited) route...

... AND...

... this also includes late night infomercial types too...

... they call themselves "gurus" and they come in all sorts and sizes...

... they often do "free" seminars to sell another seminar, which is used to sell another, and another...

The REAL secret
in the "guru business"
?

I'm about to tell you a dirty little secret...

There is an entire group of businesses around these infomercial-type-guys that will tell you to give them money then they'll tell you how to get rich...

... they often call themselves "Gurus"...

... you may be familiar with the ones on TV but you may or may not know so much about the lesser known ones...

... there are "Gurus" for real estate investing, stock market investing, "internet marketing" (that's a misleading term because it's non-existent there is marketing on the internet but the term internet marketing is a misnomer - there's really no such thing... understanding that is a big secret in itself)...

There is a "Guru" for just about everything...

I'm going to focus on the get-rich-quick ones for a second...

... and I'll tell you a dirty secret about that type of "Guru" business...

It's easy.

Really easy...

... Too fu**ing easy.

Seriously.

I was hardly trying and reluctantly became called a "guru"...

... and the "selling"?

Easy as cake.

It's like illegally easy,
and that's also why
...

... there are so many of them ("gurus" I mean)...

... and it's why almost none of them are artistic or exceptionally skilled...

They don't need to be!

In fact...

... for many of them...

... they skip the important:

"learn the craft and become an artist" stage

and they skip...

... right to the "guru" stuff...

... many are first taught, then believe and the teach themselves this:

Their Secret to Getting Rich:
Pretend you already are
and sell suckers the "secret"
.

It works better than you or I want it to.

I work with a Consumer Research Group and they have actually done experiments and research on the formal and informal education trends and they have found some amazing things...

... as many as half of the buyers will never review (or sometimes even open) a course they bought...

... up to 70-80% will not follow a single instruction over the course of a full year...

... I could keep going but here's the point:

The "gurus" may suck...
but so do a lot of the people.

I know that's not popular to say, but the truth is that even if a "guru" sucks it's possible that for MOST of the people who bought into it...

... they'll never know!

Not ideal, right?

Success Rates?

So...

... when it comes to INFORMAL education...

... we include all of those bozos and the (largely inactive) people...

... we must include them because no matter how good either side is we still need to know...

What happens?

.. even in an environment like the one described above, what about the results?

... are they really that bad, and if so exactly how bad can they be?

... are the success rates really all that abysmal?

Yes, they are abysmal.

Since we've already talked about how unbelievable easy it is to become an "expert guru" type...

... let's take a look at exactly how they do with the people they work with...

... and remember there ARE different (better!) gauges to use BUT...

I'll use a pretty pus**ified scale for them, okay?

Okay.

We know that...

... of all businesses over 90% will fail within 3-5 years...

... of the "winners" over 90% of them will fail within 5-10 years...

... of those "winners'" over 90% will never get to just ONE million dollars...

... and even fewer will outlive the founders or be able to be passed down...

... or involved a skill that will last - or impact financially, in ANY way - generations...

... and almost all of them will require the founder/owner to spend 60+ hours a week...

So you work 60-80 hours at a "business" (JOB!) and after 25-35 years you end up BROKE...

... and that's if you're LUCKY
(remember, the numbers don't lie)

Like I've said thousands of times...

... all business is local business, so...

... if you want to see this in action then just LOOK around...

... how many companies around you are well run, making the owner rich as they spend less time?

We now that formal education doesn't help,
what about INFORMAL?

How abysmal are those success rates?

(remember we are going to use a very generous "success" gauge)

Also remember that money made shouldn't be seen in a vacuum...

"Making $10,000"

... means little without context.

... nearly every American will make $10,000 in their lifetime, so if nothing else we need to consider time invested, how repeatable the payoff is, what investment was made, etc. one of the most important things we need to consider is...

Where did they start from?

... like I said we are NOT going to use a high gauge (let alone a gauge as high as the ART Scale) but you should know that the numbers you are about to see are abysmal even when we use such a LOW bar - and it doesn't have to be a seminar attendee either, this is across the board with informal education in general...

... here are THEIR numbers...

... from the average seminar attendee (or course purchaser) ...

... or really any average informal education student of any kind...

... for every 1,000 less than five will EVER make just $10,000 - $20,000 in a one month period.  This means that they will NEVER add just $10,000 to their income as a result of that education...

... LESS than five...

... out of one thousand...

... will make just $10,000...

... in ANY 30 day period in their entire lives.

What this really means...

... first, this came from several studies (including a 10+ year longitudinal study, the University of Michigan, Harvard Business School, the Consumer Research Center, etc. and other groups - like our consumer research group - that we've worked with in the past and I've put these up in Injections) so it's fairly accurate and the researchers are much more unbiased and fair than the usual self-reporting would be and you don't usually get even that with any informal education providers.  Just ask yourself how often you've heard somebody go into detail with how well their attendees do...

... second, this "$10,000" is a bad gauge because a portion of those people have standard pre-education incomes that are near or above that so they may not be as motivated to do the work to make $10,000 in a month.  HOWEVER many people do not have incomes near or above that mark, so the measure refers to how many people made $10,000 in a single month EVER (they only have to do it ONCE) based on a some portion or all of the informal education...

... so even if somebody has a multi-million dollar business it would be much easier to add $10,000 in a 30 day period based on something they learned but even with those people included it almost NEVER happens...

... and remember if somebody "makes" $10,000...

... it means different things - because if they were already making $500,000 and they adjusted something in their business to add $10,000 that's different than somebody who was making $20,000/year at a job and made $10,000 from scratch in a fresh business...

... it's more likely that the person in the latter situation has developed a higher level of SKILL because one of the most important measures of business skill is the ability to regenerate from ZERO - the better you disprove the it-takes-money-to-make-money misconception, the better - generally - you are...

... third, the "less than five" includes all of those people - all of the higher-incomes too - so even with them included the number of people that will ADD $10,000 in any given month is shockingly low.  What's worse is how terrible informal educators are at TRACKING their successes.

(... wonder why that would be...)

What's worse than all of this?

... that $10,000 only has to be made ONCE...

... just ONCE in ANY given 30 day period...

... JUST ONE TIME and that's all...

... they don't have to do it again...

... and even with that LOW bar...

... almost nobody gets there.

Look at these two sentences:

Making $10,000 in one month.
Making $10,000 a month.

See the difference?
(that's a big fu**ing difference)

... so what about THAT measure?

How many people don't just make $10,000 in one month (ever, in their entire lives) but go on to make $10,000 A month for more than just one month, that's gives us a much better picture right?

... well those numbers are far worse, in fact they are so bad that in order to even put in any kind of context we have to do two things; we have to look at a much larger group than 1,000 people and instead of looking at $10,000 a month, every month, we have to look at $10,000 a month for just three months...

With this new (and even LOWER) gauge?

... you should realize how low we are setting the bar here, not only do we have to increase our sample size by TEN times, or 1000%, but we also have to strongly adjust the number we are calling "success" to a point that it's almost meaningless (who wants a business that will only make you $10,000 a month for three months and that's ALL?) but even then with our adjusted gauge...

... the numbers are deplorable.

How bad?

Now we have to look at 10,000 people...

(remember we have to grow our sample and look at TEN TIMES as many people)

... out of those 10,000 we will get less than 3-5 who will make $10,000 a month for three months.

10,000 people?

... the real number is actually even higher, and the "less than five" is actually much lower, so why adjust the numbers?  Because I want to paint the absolute BEST case scenario and at some point one out of tens of thousands doesn't mean as much.  But you could accurately say that...

Out of 10,000 in attendance
LESS THAN ONE PERSON will do it...

... to make $10,000 a month for three months...

... and this does NOT include how much time they spent...

... or where they started from or how long it took them or their risk...

RISK?

... yeah that's right, we are yet again lowering the bar with this too, so even the people who take out crazy loans and overleveraged themselves - all of them are included and even with those folks in the  mix we STILL need tens of thousands to get just a handful, or even just ONE, who will get to just $10,000 a month for just three months.

Not permanently or even long term, just three months.

Folks, when it comes to starting a business - or dramatically growing one - almost nobody in the world knows how to do it and the evidence is everywhere you look.  How many businesses do you visit that are much better than they were a year ago?  Two years ago?  Ten years ago?

Go back to your childhood
and do some math
...

... how many companies or business owners "got it"?

... the sad answer: Almost NONE.

... when I mentioned risk above, I included the benefits but NONE of the downside.  I didn't mention how many people get underwater and drown in debt, file bankruptcy, get divorced (the number one cause of broken families is financial duress), get second and third jobs to pay off all the new debt and spend years paying premiums everywhere they turn because their credit has been put through a blender...

... the financial burdens that stem from the "it takes money to make money" mentality are endless, aside from the money/debt problems there is another world of consequences that people have to live with from their families and "Domestic Doubters"...

... you have a houseful of people who have lost all confidence in you, any new idea you have is met with dismissive second guessing, you get judging looks at holiday gatherings, you are always told to be more realistic, if you even HINT at trying something or pursuing financial independence you'll hear the dreaded words "Is this another..." - and all this will go on and eat away your ambitions, and you'll keep paying this tax until you die...

... so even the non financial impacts are devastating.
(and even when I left them out the situation was terrible)

... you and I also left out the numbers on how many people make their money back, or end up even making a profit at all - in fact most of the people who pursue those kinds of educations will end up WORSE off, financially speaking, than before...

... not only do they NOT making money but they end up LOSING money.

... but that's not just with education that's with...

... any business in general.

... remember that almost all companies will fail or never make the owners any money, the ones that "succeed" do so on such a flimsy scale that it's an insult to the word "success" - but even then those companies that do manage to not go under they will almost never outlive their owners or run autonomously without their constant presence and attention...

... so it's NOT just that education creates broke people who become statistics but almost every business that is started PERIOD will end up being just another statistic and serve as a tomb for the dreams and hopes for the owner who started it...

Some real estate numbers?

... out of every 10 "investment" homes purchased...

... SEVEN will COST the investor more money than they ever make...

... over half of the investors will leave the business and have debt for the next ten years...

... of course the business numbers are terrible too and less than 1% will survive or make $10k+/mo...

... not only do they LOSE (not make) money,
but they end paying loans for years afterwards.

And remember some of the other numbers...

... I've talked about this in several places; during the hottest real estate boom where money was "easier to make than ever" and the environment would be most likely to show investor successes - in that scenario - about 90% of all the profits made were made by standard homeowners NOT investors...

... and that was a measure of ALL profits made in the boom...

... so the average homeowner who isn't even trying to make money in real estate was about TEN TIMES more likely to make money in real estate.  Lesson: almost everybody who tries to make money in real estate FAILS, and almost everybody who makes money in real estate isn't even trying.

So that you get a clear idea...

... we don't have to be talking about just real estate either because the numbers for ANY business in general are terrible - across the board.  This speaks to a larger problem that only 5% survive and from then on only exponentially smaller groups (5% of that 5%, 5% of that 5%, etc.) survive or move on to higher levels of success and income...

... and I want you to remember that we are using a shamefully low gauge of success here - all they have to do is stay in existence (that's how the government defines a "success") and when we add a tiny piece of criteria like "and they aren't losing money" the number of people that make into that "elite" group dwindle...

... think about that...

... NOT making money...

... they just aren't LOSING money...

... it's sad that they are the "lucky" ones.

What about the ART Scale?

... HAHA...

... yeah...

... right ...

... that doesn't even come into play in ANYTHING we just talked about, all the numbers and chances of "making it" that we just talked about do not take into consideration any of the time and effort that is spent - with the lucky few who actually did make something happen (no matter how insignificant) we took no consideration of how autonomous, regenerative or trainable/teachable their skill, assuming they built any, was or their business actually was...

... remember...

... for the LUCKY business owners...

... they will spend 60-80 hours a week...

... it will take at least five years before they have a steady income...

... they will work MORE over time NOT less and their savings will be nearly zero...

... and worse: when they die so will their company, if it lasts that long (it almost never does)...

And those are the lucky ones.

... so when we talk about "success" and the tiny fraction of those may be able to scrounge together just $10,000 in a month we are NOT considering what they did, the risks they took, how much time/money they invested, how repeatable it is, etc. and even with this nearly meaningless definition of "success" almost nobody gets there.

Before I talk about MY success rate
and the
stuff we invented...

... I want to make sure that even if we don't work together, you have a way to avoid getting trapped and sucked into a blackhole of BS like so many people do when they go down the wrong path of education.  Getting poorly trained can turn your dream into a nightmare.

... so instead of just going about how severe the problem is, I want to let you know about something that we came up with to help folks who get confused about where to turn for help.  The following are some basic questions that you should ask yourself before taking part of ANY kind of business training or education...

 

Avoid Becoming Just Another Statistic:
Seven Ass(et) Saving Questions that you MUST ASK
about any kind of business education or training

Since you're smart enough to know you need to be trained...

(... if I have to convince you that you need training, things are really hopeless...)

... when it comes to getting trained on growing your business, buying/selling companies creatively or just going from zero to the 1% and beyond - when it comes to doing any of that -

Here are some helpful questions to ask.

These questions can save your (financial) life.

... before I get into all the details about our success rate and my GINORMOUS mistake I made, I want to take a second and share something with you that I would've LOVED if somebody shared with me - people have come back and told me that this "saved their a**" (or saved their assets) and that I should share this more.  So whether you and I work together or not I want to make sure you don't get suckered into anything or make a move that will destroy you (emotionally or financially or otherwise) so here are some aspects of our training AND some important questions that you should ask yourself about education you are going to be a part of...

I named these after what others have called them:

Seven Saving Ass(et) Questions
that will save you from heartache, scams and BS.

I'm big on education but you want to make sure you get the RIGHT kind of education, especially if time/money is tight.  So use this gauge when evaluating which path you want to go down and look out for the warnings.  I know not everybody will do this, but if you do then I promise you will be better off.  Over the years people have begged me for this kind of stuff, and the folks that have used this gauge have come back and told me it save them from a world of BS.  I think it'll help you too...

... here we go...

 


"If stock market experts were so expert, they would be buying stock, not selling advice."

- Norman Austine

Saving-A** Question One:
Do they qualify who they meet and see,
or do they just want (
quantify of) meat in the seats?

... be suspicious of anybody who spends time convincing, pressuring, discounting their prices or twisting themselves into a pretzel to say anything and everything it takes for you to buy or "join".  This is especially the case with any kind of in-person training.  Listen: selling people is DIFFERENT than working with people and NOBODY wants to work with people who suck, so if somebody is not qualifying or even trying to determine if you suck or not... they probably aren't going to work with you and they just want to SELL to you.  Getting "meat in the seats" is often the goal because they need more people to sell to NOT to work with.  And when it comes to business education, you have to wonder why somebody would spend so much time and be so desperate for you to pay them - if their training or material is any good why not spend more time executing it?They may say "you can do both" and yes that's true, but the profits and time spent DOING should eclipse the efforts spent selling NOT vice versa.

... now with me on the other hand...

... I NEVER promoted, marketed or even MENTIONED Live Events
 that I did for the Alliance Group.

Most people would tell you that this is pretty nuts.  People love being able to meet you in person and to be in a room with others in their situation, so if I did promote, or even let anybody outside of my group even KNOW that I was doing an event - people would go crazy for it.  If I wanted to "sell" more seats it would've been easy, I could easily have moved several HUNDRED times as many seats IF I did things that way.

So you should really think about WHY I never did it...

... because I really mean it when I say that I do NOT want to be working with large groups, I want to have a leaner and more qualified group of people - it's better for everybody.  Compare this to any informal educator and I look like a SAINT, compare this to any formal educator and I look even better.  The fact is that there is not a SINGLE business education source that focuses more on the quality and performance of the students than me/us - an irrational focus that may even at times mean a massive loss of potential profits (but in reality, as I explained above, we can actually make much more by working with better performers - but that again says more about the training and qualifying process because NO other educated, formal or informal, would take that risk OR have it pay off)...

Saving-A** Question Two:
What to the testimonials really tell you about them
?
... with business or money stuff it's never good enough to hear that somebody is "satisfied" or made "x" amount of money, instead what you really need is a scale to compare against.  How much money was made is only part of the equation because you want to know how long it took, where the individual started from and how well they can repeat it to get where they want to be - and how much do they really care about what they're doing or is it just for money?  Are the "successes" able to spend less time and see more money from the business?  There are several other great questions that you'll see in the Saving A** questions about the definition of success.

... now with me on the other hand...

... I only use a FRACTION of our testimonials.
... and the really crazy ones I don't use publicly at all.  Why?  Part of this is because they took up so much space on our server and it took so much time to put them together that I kept putting it off and never got around to it.  In fact many people have asked me why I didn't use their success story, so to make up for that I'll often talk about them informally in some of our training - but the most obvious use (using them as a credibility builder for "leads" to "sell" them on my ideas) I IGNORE.  So with all the stories and crazy sh** you see, you should know that it's ALL only a tiny fraction of the novels of badassery we have on file...

A tiny fraction.

... another reason that I don't use as many as I could is because, admittedly, many sound so out of the ordinary and too good to be true that I don't want people thinking they are average or that any LC will get started and replicate the success.  It's an interesting situation that I'm lucky to be in; I have to undersell the results or we get swamped.

... I also used personal information for some time.  So you, or anybody, could call/email or get in touch directly with many of the people.  That was a mistake.  The type of people that are most likely to get in touch with those folks were/are morons, so students who think they are helping others - start getting calls from LCs who waste their time or ask stupid "Twitter Questions", then they call me and politely ask for a way to stop dumb sh**s from getting in touch with them.  What can I say?  People in general aren't getting any less lazy or much smarter when it comes to their internet habits, and I sat down and looked at the numbers and realized that our best performers were NOT the same people who would call or track people down so it brought up the question; who was getting helped?  The students were being nearly harassed and NOT helped, the (usually idiotic) people tracking them down NEVER proved they made any changes afterwards and failing to take advantage of that opportunity means they are worse off, and there was me - I certainly wasn't helped either.  So the net result was the our best people were irritated at best and NOBODY was better off...

Crazy stories await Builders.

... and with the Modified Alliance where folks get to work with others on our Team this has taken our success stories and multiplied them exponentially, but you'll probably never hear about them except for when I use them as an example while explaining a Model or something like that.  The cool thing is that for people on the "inside" with us, you'll get to see just how far the rabbit hole goes and you'll learn that EVERYTHING that I publicly talk about online is just the tip of the TIP of the iceberg.  It goes way deeper.

Interesting though, isn't it?  That with some of our much more awesome success stories and testimonials - I use them and share them with folks in our inner circles (who already paid "a lot") where everybody would say those examples are LEAST useful to me because those people already "bought".  Why would I do that?  Because I'm more concerned with YOU getting helped from those examples than me, if I used them more it would certainly add to the applicants but... that's not important to me.  Says a lot about my REAL motivations.
 

Saving-A** Question THREE:
How often do I hear from them, and why?
... one of the biggest complaints that people have told me about over the years is that their inbox gets FULL of BS once they enter the world of Planet Seminar, or even if they are involved with accredited educators as well.  Nobody complains about getting useful or helpful stuff so when people feel hounded, it tells you how they feel about what they're getting.  On Planet Seminar one of the best ways to test a "guru" is to see how often they bother or try to pressure you - what is their purpose or goal when they contact you?  Is it to help you - or is it to you get you to buy something, get on a webinar or enter your name and email on somebody else's BS site?  (As I'll explain below I have volumes of stories from people who changed their lives just going through the FREE stuff we give away so if nothing else please go through it because it can really help.)

... with me on the other hand...

Sometimes I disappear for YEARS... and people make fortunes with the FREE stuff that I give away.
... I have a few different lists of contacts that I keep in touch with, with my best people they always hear from me and I make sure I'm with them all the time but the larger (and most unqualified) contact groups I have - and the groups that any educator would be HOUNDING - with that group sometimes I have NO contact with them for YEARS.

YEARS.

... this is an UNHEARD OF sin in traditional "marketing" and any formal/informal educator that has any idea what they're talking about will tell you that I'm nuts for doing this because of the attrition and erosion that occurs with those contacts.  And they're right.  So why would I do it?

Because I don't (financially) care.

It makes absolutely NO DIFFERENCE to my financial situation.  I didn't get rich teaching and it has NEVER been more than 5% of my income.  I would much rather spend time working with the folks on our Team or some of our closer students as we build those companies up.  This is an important distinction because it shows you how much I mean it when I (and countless others) tell you that I do NOT do this for the money and you really need to impress to make it through the application process.  I don't hammer people with emails or try to convince them to hop on some BS webinar because my latest secret will have them blowing their lo*d or try to get you to enter your name and email on a some scammy website so they can send you 50 emails a day trying to get you to buy BS...

... I don't have inflated prices that I drop once people stop "buying" and then send 100 emails about the new discounted price, I don't add "fluff" or try to talk you into doing a "bundle" deal or any of that other BS - like I said, and over five hundred thousand people confirm this, I have dropped off the radar for years at a time and will only work with our close people.  I would ONLY do that, and be so dismissive, because of caring about the quality of the people who are accepted and NOT caring about my income that comes from teaching.  Later you'll see how I feel about some areas of work that should NOT allow people to get rich, that'll make this more clear.

Saving-A** Question Four:
How much stuff do you have to (or do they want you to) buy
?
... the more stuff, classes, programs, etc. that are available (from a university or individual) then the less invested they are in (and the less useful becomes) any one training.  There's a simple econ lesson of supply and demand and the definition of value; the more there is to buy, the less value there is in what you're buying.  It's also more likely that whatever you buy is just being used to sell more.  Usually a sign of BS.  So remember...

The more there is to buy, the less value there is in what you're buying.

... with me on the other hand...

I only have two things you can "buy", and I don't even "advertise" ANY of them.
... why do I put "buy" in quotes like that?  Because getting me - or any of us - to agree and accept your money will probably be the hardest transaction you ever engage in.  This isn't about you "buying" because the financial commitment is laughable in comparison to the return, so this is really about you convincing us that you'll be a good fit. 

... years ago when my house got raided and I lost a $100M payday, I got my cars taken, my bank accounts frozen, my house about to be seized, etc. I had to think fast - and I was lucky enough to make some of the greatest friends in the world who helped me develop the Model/s that I've since shared with a whole bunch of people around the world.  Since then we've progressed way past that and now we use hundreds of Models, but the ones here are special - at www.23Days.com.  Over the years I've made the stupid decision to keep that price so low because I want to make sure that ANYBODY can be a part of it and get started.  But don't let the price tag fool you, it's badass stuff and people always tell me that I should charge a lot more for it, by the way going through that program is a REQUIREMENT before applying for WBE...

... and with that project there is no application or screening process, anybody can be a part of it no matter who you are.  It's also worth nothing that my refund rate has been less than 1% over the years and years that it's been up, and I make some pretty powerful guarantees in there too.  It is also the ONLY project that is publicly available.  After that I started the Student Alliance Project but that has since become the Modified Alliance Project (this is where we partner with students to build companies together, but with the Modified Project students are partnering with guys like Zach and Millie and others on our Team) so I haven't worked directly or accepted new students into that project in some time.  So it was just those TWO projects for over 13+ years and it stayed like that for awhile and it wasn't going to change.  Then WBE became the FIRST project to be added in all that time.  Since the Alliance Project is only by invitation now and since I have been doing it totally differently - there are only two available training projects, one is the 23Days from above...

... and WBE is the ONLY other project I have.

In other words, there is nothing else to "buy" or pay for.  This is important for several reasons but one reason is that you'll always know that you're NEVER going to have to deal with upsells, "bundles" - you will NEVER hear me tell you that you need to get "into" this or "do this advanced" BS to "get to the next level" - nothing like that.  I treat everybody that I train as if they were our BEST clients/students and just like they paid over $150k - you'll always get complete answers and the exact same recommendations that you would no matter what your payment plan was.

Consider these last two items for a second; first that I sometimes disappear for years (and only work with close students) and then the second thing was that there's only TWO projects that I do (this and 23Days) - think about that for a moment and really think about what it tells you.  Over the years I've had people say that when they get around a guru or educator, they've been so hounded through emails, calls, etc. that they started to wonder whether there's more money in SELLING how-to-get-rich stuff than there is in the actual business.  For example, should they get into real estate or start selling how-to get rich in real estate information.  I have to say that it's a sad state when that is a legitimate question - and especially when it comes from smart people who are genuinely wondering what the answer is - and the fact is that with far too many educators, of all types, their skill is so underdeveloped that the ONLY way they will put food on the table is by convincing people (usually newbies who won't know the difference) to give them money.  They will go to extreme lengths to make you believe they are better than they really are, but when it comes to any business educator who continually nags you - it should make you ask yourself where their income really comes from.

Selling books is NOT the same as building companies

Even a "best selling" business book only tells you that they know how to SELL books not that they know how to do what the book is about or how well they've done it.  Most people don't read the books that they buy and somebody who knows how to sell books may not know much about the subject matter in those books.  Selling books doesn't mean you know how to build a business - or that you know how to do/teach anything other than how to sell books.  I want you to be careful about mistaking that.

One of the MAIN motivations I have with WBE right now is being able to see other people (with Branches) be able to make money, train others and spread the message to the right kinds of people.  With WBE now, the main reason there is a payment plan (and it is such a generous plan that it doesn't do the material justice) is because it takes so much time and effort to qualify each Builder.  It also works as a buffer for the folks who may not take it seriously, it's partly like an insurance -  BUT every single Branch has build Models and companies before they were ever allowed to train anybody and the single biggest financial motivation for agreeing to train anybody - for them and even me - is NOT the payment plan but the residual arrangement that is reached on NEW companies that our students build.  Remember just one of those deals will make more than hundreds or even more than a thousand standard students.

It's easy to say that executing the material is more lucrative than selling it...
but I PROVE it.  And so does every Builder/Branch.

... even to a complete stranger, just understanding just the last two items would paint a pretty clear picture; I disappear for years AND I only have two things you can "buy", what other possible explanation is there other than the profitability of the material.  What else would justify how dismissive I am about you "buying" from me?  And when I say "buy" I say it with hesitation because I make giving us money such a pain in the a** (which also tells you something about the quality control we put in place) because I want to make sure that we know what we're getting into before we agree to train you.  I could keep going but the bottom line is... we're just awesome.

Saving-A** Question Five:
How easy is it to give them money?

... if you are getting any kind hand-holding and there is no qualifying - or an over-eagerness to take your money - then you should think twice.  There should be a limit to the people that are ALLOWED to take part of any elite training, not a constant push to CONVINCE people to "sign up".  Generally, the easier it is to pay somebody to spend time with you, the less valuable their time is.

... with me on the other hand...

Convincing me to take and accept your money (and convincing me to train you) is a pain in the A**
.. too many educators are so desperate to get every last penny because they have to be - it's their main source of income and if they had to rely on their skill or the profitability of their material then they would be broke.  Be suspicious of anybody who is too eager to accept your money and attempt to educate you without any conditions.  Ask yourself why they would be so eager unless they were financially forced to be...

... with me, I never EVER wanted to get rich from teaching.  Generally, I believe it's an honorable profession and I've always thought it should be done from the heart and that the intrinsic motivation should eclipse any financial motivation.  Years ago I used to teach Econ. (I also taught at private schools here in the States) and even when they required me to take a paycheck I would always make sure to give it back or buy materials for the school with the money they gave me.  I would go out of my way to make sure that money went back to helping the cause.  Now, I'll admit, it wasn't much money so maybe it would've been tougher to do if it I was paid billions.  And I hesitate to tell you this right now because it does kind of cheapen it, so I'm telling you this because I want you to know that my attitude about teaching was long before WBE or I ever did any kind of training like this - now...

"Teaching" is ALWAYS less than 5% of my entire income.

I'm not very political but have worked with the RNC and the DNC in the past (the Republican/Democratic National Committees) and I want to share one of the craziest things that I learned in my time with them...

... think about the average person...

... now think about how they will get to the TOP 10% of income earners...

... we already know (from above) that almost nobody will ever get there, but...

... of the people who DO - what area of education do you think they focused on?...

... of course we have medicine and law and the usual suspects - but guess what else...

Government and Politics.

That's right, people who study and get into politics and government are right up there with doctors and lawyers and other highly educated and skill people.  Think about that.  Consider how the United States government operates (not exactly a role model for efficiency) because that is reflection of the people who are IN government and their skill.  Then compare that to the skill of a brain surgeon or a cardiologist and realize that, generally speaking, they are EQUALLY likely to get in the top 10% (and even 1%) of income earners - and sometimes people who enter careers in government are even MORE likely to make more money than these more respected professionals (like the people saving lives and curing cancers) and they go to school for a fraction of the time...

... amazing isn't it?

I didn't believe how much money these guys in the government and politics make - and almost none of the money comes from their official salaries - it's supposedly from "dealings" and contacts (crooked stuff basically) and since they almost all do it, it is in nobody's best interest to shine daylight on all the corruption and backroom deals so it remains a secret that is right out in the open.  And before we go extending too much leniency or benefit of the doubt to these people, just the fact that they are much more likely to get in the 1% (do you think they know that?) and they get into government knowing that, is it even possible to get truly unbiased officials?  I won't get into all the reasons why this is fu**ed right now but I'm telling you this because it does raise a moral question; there is no question that people working in the government can get - and are getting - rich, but should they? 

Should people be getting rich working in government?

... of course you could make the same argument about doctors ("Should people be getting rich for keeping people healthy or saving lives?") or go ultra anti-capitalist ("Should people be getting rich for doing anything?") but working for the U.S. government and being in an elected position and using that influence to significantly increase your own personal income - that is a different animal and it raises an important question that I'll repeat; should people be getting rich working in government?

... I think this is a moral question, especially because the legality behind most of what they do is not in question - no surprise because THEY are also the ones making the laws - but it does touch on a whole category of questions; are there certain things that one should NOT be getting rich from?  Look at politics, media, military, etc. and you start to realize how far reaching the tentacles of this moral question go.  And look, I'm not passing judgment or even pretending that I know the answer, all I'm saying is that there are questions like this that should be discussed - and they are NOT being discussed because it's inconvenient.  (RANT OVER.)  Anyway, one of the questions that spins from this is something that I've thought long and hard about;

Should people be getting rich teaching?

My answer: Yes and No.
(for me:
NO)

On one hand we should make sure that stellar educators have high incentives, on the other hand when highly paid teachers are protesting because they don't want to be held accountable (or something like that from what I understood at the time in Chicago) then we also have a problem.  But in MY case and in the case of many business educators I think the BULK of the money made - or even all of it - should be tied to the results of the material being taught.  I once worked with a top professor from a well known ivory tower business school, he taught things like management schedules, vendor negotiating and even creativity and innovation - which I thought was kind of weird to be teaching.  He was paid well into the six figures and he once told me that his number one goal was to make sure that the parents of his student felt that their kids were learning.  Surprised, I asked me if he ever tracked how his material was being used or what kind of - if ANY - difference it was making in the his students' businesses.  He said something that you should always remember - this was from a TOP business professor at a fancy college that you would recognize:

"We don't teach students to start a growing business, we teach them how to get a job at a growing business."

... on top of that his top goal - and that of the entire faculty according to others I talked to - was to make sure that the parents of the students (or whoever paid the bills) FELT that the students were learning.  Didn't seem to matter much IF they were actually learning as long as the perception was there.  And the end goal was for these BUSINESS students to get jobs.  Imagine if their teachers' incomes were tied to the actual business skill they developed in their students and how well those students translated that skill into dollars and cents.  They would GO BROKE of course but, more importantly, it would force them to reassess the goals they have with their student body.

... there are so many cases like this where educators, and particularly BUSINESS educators, are allowed to carry on with no accountability or interest alignment.  That's why people think it's so crazy that we are so hell bent on qualifying each student, because it's unheard of to make money DOING versus teaching.  In my case I never wanted to get rich from teaching, I would rather work with ONE student that I have faith and truly believe in and help them build a few companies that will make us more than working 1,000 ordinary students...

It's why I make sure that NO MORE than 5% of my income comes from teaching.

It's less than that right now, but the most I will let it be is 5% of my entire income.  By the way that reference to my income is just about the ONLY reference to my income that you'll ever hear because I prefer to focus on the income of others - how much I make is irrelevant compared to how much I help others (like you) make.  I love to train and see things happen for people, but the TYPE of people that I allow to be involved with our stuff is a big factor.  On the rare occasions when I find myself around the wrong type of people (LCs, THCs, etc.) they will make things miserable for themselves and everybody around them.  Below you're going to hear more about my big fu** up, and a huge symptom of that mistake was letting the wrong kinds of people around the right kind.  It wasn't pretty.  If I don't think you have it what it takes or that you won't be a good fit - I won't agree to work with you.  And that same policy is taught with everybody else.  NONE of us make our money from teaching versus DOING and that's the way it should be - if more people were like that then the world be better.

Saving-A** Question Six:
How accessible are the head trainers - and how do I know they CARE about me? 

(this question about CARING is probably more important than anything else.)

I don't hide.
... I've seen people and groups (who want to be taken seriously as educators) hide behind virtual assistants, PO boxes, 800 numbers, "customer support ticket" systems, prerequisites, pass off grading to "assistant professors", use guidance counselor conditions, etc. all sorts different layers of BS - this is usually just camouflage for their incompetence and it helps individuals and even universities avoid accountability and milk more money from the people who come to them for help.  In Seminar World for example, you're likely to get stuck with a "Cubicle Coach" who looks up the answers in a rolodex AS you ask them OR you might get sporadic time with an unproven "expert" who will rush you or try every trick to avoid accountability - even if you had the "right" person it's highly unlikely they know how to train people properly or with scientific results...

... now about the CARING part...

(good luck finding somebody that cares)

... with me and my caring...

... what can I say...

... you know when it comes to
my accessibility and caring...

... I won't tell you all about how emotionally invested I am in each student...

... I won't tell you all about how I am there every step of the way with each student...

... I won't tell you all about how NOBODY goes 24 hours without a response from me...

... I won't tell you all about how compulsive I am with giving out my direct email and personally responding with complete answers...

... I won't tell you all about how many HOURS I spend with each and every student to make sure that every piece of the puzzle is crystal clear...

... I won't tell you all about how EVERYBODY always gets a complete answer directly from me on whatever topic, challenge or question comes up...

... I won't tell you all about the thousands of other things that folks LOVE about our training and how obsessive I am with making everybody knows how much they - and their companies - mean to me...

Because, honestly, I don't even have to try very hard to do all that, it's easy...

WHEN YOU CARE.

... and that would be the highest measure...

... if you were to ask ANYBODY that I've ever worked with...

... "Did Azam care about you?" they would all have the same answer...

"No, not at all."  Just kidding - they would ALL say "FU** YES HE DID"...

(I'm paraphrasing)

... and when you actually CARE about the people you are working with and you care about what happens to them and the changes they make and the lives they touch - when you REALLY CARE - it shows.  In fact, by now you should've gone through the GXM and The SS material (www.TheSmileStudies.com) and watched the special episode that explains how the greatest analysts and experts on human behavior and deception will tell you that the single hardest lie to convince somebody else of is that you care...

(... and I'm not a good liar so...)

There's only ONE reason people would know I care about them.

This is an interesting factor to consider and unusual for me to suggest that you use as a criteria (to make sure that somebody cares about you?) and it may seem hard to do but all you have to do is look at how well somebody cares about the people around them - how important is to them to convey or talk about - do they even mention it?  The fact that this is not mentioned much as a criteria says a lot about the state of expectations.  Bottom line; I'm always there for our people, and I fu**ing love them... and it shows.

Saving-A** Question Seven:
What is the exact definition of
success and how many people get there?

(If nothing else use this as a gauge)

I have highest measure of "success" AND the highest number of people who get there.
... don't fall for phony BS or subterfuge when it comes to this, because if you let them get away with it then almost all of them will try.  Having "success" with business education isn't making your money back, it isn't getting a JOB (WTF!) and sure as hell isn't something as subjective and meager as "your satisfaction" - it also has nothing to do with degrees, or it shouldn't.  Some groups are legally required to disclose certain statistics regarding their student body but those numbers are easy to doctor (and they are often cooked) AND the measures themselves are so ridiculously low that they pale in comparison to the desires of the students.  No matter what happens you MUST make sure you have a specific definition of what a business educator defines as "success" and exactly how good they are at getting people there - they will avoid this conversation like the plague - which tells you that they don't want you to know how bad they suck.  Here are some questions you should be asking...

... "Do I need anything more the a phone, if that?"...

... "When I'm done what exactly should I be able to?"...

... "Exactly what kind of business should I be able to build?"...

... "Can I hire and start building my team from day one with no budget?"...

... "Can I start from zero, no money, contacts, credit, etc. and IF so, exactly how?"...

... "How much money should my business make, how many can I build at one time?"...

... "What is the exact, specific definition of success and how did you come up with it?"...

... "Based on your definition of 'success' how many students get there versus do not?"...

... "If I have to start over from zero, how long would it take to rebuild based solely on my skill?"...

... "How much time would I be spending and does this time commitment increase or decrease?"...

... "To buy and/or sell companies, will I be able to do it with no money or credit and site unseen?"...

... there are many more, but that's a good start and you'll find that these will not be met with open arms because it forces a sense of accountability that few people are comfortable with...

... with me on the other hand...

We have highest measure of "success" AND the highest number of people who get there - and it's all defined beforehand.
I outlined earlier exactly what "success" is - first we have the RL (Replacement Level which is usually at least $10,000 - $30,000 a month) then we have other criteria like being Subtractive, the ART Scale, etc.  The bottom line is that when you are done you should be able to start immediately and remotely (from anywhere in the world) and from zero, like a badass.  The other details with the EXACT ratio I've had and the numbers we've produced as far as the percentage of students who get there based on their training - all those numbers that we've tracked over the years, that's coming below...

Saving-A** Question (the "second seventh") Seven:
Who ELSE gets rich?
... before listening to anybody about how to build your team, how to hire and train people or on how to grow your business, make sure you look at the people around the "expert".  In America getting rich is easy, and given the disproportionate amount of opportunity that we have been given - it's important your focus is on helping those around you.  They say a rising tide raises all ships, you can BE that rising tide - so why settle for not being?  One of the somewhat understandable reasons why the "rich" are demonized is because the value they provide others can seem invisible or non existent.  Your company should be a SKYNET (the place where Terminators are made) where ambition comes to multiply and (instead of place where you try to figure out ways to underpay your people) you strive to keep them paid like kings.  This is a unique skill - that even billionaires are impressed with - and the best way to tell if somebody understands this skill and has any chance of teaching it to you is to look at the people around them.  A empire should breed loyalty not turn over.

... there is a dangerous trend today...

... and it involves people teaching business skills that they themselves do not have, there is a great degree of shamelessness here because their main motivation is money and their main tactic is deception.  In the rare case, however, where an instructor, trainer or educator has demonstrated some sliver of significant business skill - in those UNUSUAL cases where it seems like they have some idea of how to grow a company - one of the biggest things to look for is how much money the people AROUND them are making.  I often hear people bragging about how much money their company has made them, a better question is how much money their company has made others.

... with me on the other hand...

I NEVER talk about how much money I make, so whenever you me bragging (I do it often) it's always about what OTHERS are doing.
... if you had the choice between a company that makes you rich but nobody else OR a company that makes you broke but makes others rich, which would you choose?  Thankfully you don't have to choose, with my stuff you'll build a skill that will not only make you rich but it'll make the people AROUND you make more money too, you'll be able to touch lives in a way that few companies do.  Look at people like Bill Gates and Warren Buffet and compare them to people like Sheldon Adelson or the Koch Brothers.  Each of those guys has lots of money but the biggest difference - the reason Adelson and Koch are not nearly as impressive and why Gates and Buffet are legends and will go down in history and be studied for the next 100+ years - really comes down to the biggest difference; the impact their company made on the financial lives of OTHERS.

"With genuine achievement comes humility."

When you see people who have inherited fortunes and lived lives of privilege, it's always interesting to hear them talk about what it "takes" to be successful or how more people need to "pull themselves" up.  Compare that attitude to the attitudes of people that built FROM ZERO and in ONE generation and you get a totally different picture.  Genuine achievement brings humility.  I'm telling you this because I don't think it's worth building a company if it doesn't make OTHER people rich too, just like I don't think it's worth training or educating people if I make more money from teaching than from DOING or if my interest is not in some way aligned with the performance of the people I train.

When you build your company the right way, all sorts of people around you should be making more money, and even getting "rich" - whether it's the real estate agents or investors, suppliers, "salespeople", even competitors - it doesn't matter what industry or where you start from, I will show you how to build your company this way from day ONE so that you not only build a solid TEAM but you also have people surrounding you who are ALL making money and changing their financial lives.

Here's an example...

... one of the main things I recommend building your Team with is expectations and one way to do this is having categories (Tots, Transaction Techs and Terminators for example) and each has a designated income (Terminators, for example, make at least $100k/mo) and this ALONE is a huge secret because just by creating categories and criteria for what it takes to be in each category you are allowing your Team to expand and impress - you are setting EXPECTATIONS and allowing for anybody to rise to whatever role they want.  It's one reason why I almost never recommend having "virtual assistants" or people like that.  If the people on your Team aren't getting rich then you have one of two problems; the PATH or the PEOPLE - the "way there" is not made clear or it is and the people around you aren't ambitious enough.  Either way these are both easy to fix because it's YOU that is causing the problem and it's YOU that - when properly trained - can fix it overnight.

Overnight.

I hope you take that lesson away, we've had people double, triple (and better) their companies OVERNIGHT once they understood the power of creating expectations and making sure people around them started making more money.  When you learn how to do this correctly it will also help you in growing your team and when you see the difference that just ONE artistic badass can have on your company you'll never settle again.  With us, for example, somebody on our Team like Zach can make more money by working with just one student than he would if he worked with over 1,000 ordinary folks (... even if he charged each one of those people them over $5,000...) so why bother working with ordinary LCs?  You will start to build a level of comparison like that too, you'll come to understand the opportunity cost of picking the wrong people - and that term is important; PICKING, it's you picking and deciding the type of people you want to be around and NOT settling for what's available.  This also leads to something we call:

The Monica Effect.

Monica Lewinsky knew President Bill Clinton.  Because of how she knew him (and what they did together when he was in charge) she became famous worldwide, got paid millions for endorsements, signed multi-million dollar book deals, leveraged her "celebrity" to make high power celebrity friends and contacts, she entered elite social circles and quietly made millions more for over a decade after the spotlight was gone.  The fact that she is known for exactly ONE thing, and that she got so rich and famous for it, says something about her power and influence...

BUT, it says a lot more about Bill Clinton's power and influence.

... imagine having so much power and influence that if you have a brief "relationship" with somebody, like Bill did with Monica, then THAT person goes on to have power and influence SOLELY because of what they did with (or to) you.  The fact that she got so much compliance from people is one thing and it says something about her, but it says a lot more about Bill Clinton and his power. 

Here's what this means to you - imagine if you have a Team and there just a handful of Terminators (people making at least $100k/mo) that you are working with.  As you build your ranks or discuss training with other people one of the things you do NOT want to do is brag about yourself - this is a HUGE mistake and it shocks me to see how many people fall into this trap - but instead you want to brag about the amazing things that others are doing.

(People LOVE to be bragged about, so you want to do it often.)

This itself is a huge secret in building your own Skynet and there's much more to it - like how you can start your Team from DAY ONE without a budget - but let's get back to focusing on them for now...

Just do some logical math here, if the people on your Team are making $100k/mo (Terminators) it says something about them, right?  But what does it say about your company and YOU?  The better the people around you are doing or better they look, they more it says about you.  In fact the judgment of how "good" you are as a person in general, must have some reliance on how well you have helped those around you.  The more they are doing based on their time with you, the more it says about you.  

That's how the Monica Effect works.

 


"If a man works for you,
you work for him."

- Japanese Proverb

... a company's measure isn't how much money it makes you...
it's how much it makes others...

 

===

Here are those questions again...

(... and remember there are actually eight [a "second seventh"] but I like the way using the word "Seven" sounded better...)

... please use these, I've had countless people came back and tell me this saved them from a world of heartache and BS, using this measure will help you avoid becoming just another statistic - you'll know the REAL way to look at educators from now on...

Saving-A** Question One:
Do they qualify who they meet and see,
or do they just want (quantify of) meat in the seats?

(It's easier to SELL TO rather than to WORK WITH people, if they're just trying to do one then...)

Saving-A** Question Two:
Do the have testimonials - what do any testimonials really tell you about them?

(get the WHOLE picture, and compare that to the exact promise and definition of "success")

Saving-A** Question THREE:
How often do I hear from them, and why?

(frequency is a sign of desperation, use my FREE material and compare - you'll see what I mean.)

Saving-A** Question Four:
How much stuff do you have to (or do they want you to) buy?

(the more there is to buy... the less valuable what you're buying is.)

Saving-A** Question Five:
How easy is it to give them money?

(the easier the worse)

Saving-A** Question Six:
How accessible are the head trainers - and how do I know they CARE about me? 

(this question about CARING is probably more important than anything else.)

(the hardest thing in the world to lie about?  To pretend you care and convince somebody of it.  Make sure to see what people say about how much I care about them, then use that as the standard compare others against.)

Saving-A** Question Seven:
 What is the exact definition of success and how many people get there?

("It's hard to find what's not defined."  If they don't know exactly what "success" is, they're probably not producing it.  Make sure to review my exact definition and the ratio of students who get there.)

Saving-A** Question (the second "seventh") Seven:
Who ELSE gets rich?

(a company's measure isn't how much money it makes you, it's how much it makes others.)

===

 


"I don't swim with sharks to test my nerves, they swim with me to test theirs."

- Captain Badass

 

Now... about my HUGE mistake

... yes I made a pretty big mistake...

... and then dozens more...

... and then even more...

As the Priest in the Exorcist said (something like):

There is only one demon, not many -

So all the mistakes really stem from just one big one.

... a real miscalculation...

... that caused problems for me with my closest friends.

Here's the Deal -

I won't get into my whole story here - I'll skip the FBI/CIA raid on my house, the $100,000,000 that I lost, why I started teaching, our business schools, etc. but you can read more about me HERE - and I'll pick up one day when...

... I was standing in front of over 1,000 people.

It was live training thing that I put together and it didn't "cost" much for people to be there

(they did pay over $1,000 and I know some people will say that is a lot of money, but when you consider how much others have paid/made then it's nothing - so they hardly paid anything to be there.)

As I was speaking I looked at across the audience and realized something that really bothered me...

... I hardly knew any of the people there.

I stopped for a full 10-15 seconds and looked around until I found somebody I knew; Ryan Bowling (still a close friend and student) and I asked...

"Ryan could you stand up please?"

(mumbling from the crowd)

He awkwardly stood up and was handed a mic.

"Ryan from what I understand you do over $6,000 a week from one Model?"

"Uh... yes."  (answering was beyond his modesty)

NOTE: He was doing much more than that and had several Models going, but I just wanted to make a point.  So I picked just one Model but I could have picked more or another one, but again, I just wanted to make a point...

(I interrupted the impressed audience's quiet semi-clamor from his confirmation:)

"And that Model is?"

"The TFT Azam."

Then I asked the audience...

"Okay and how many people went through the recorded interview I did with Ryan and know exactly how he is using the TFT to do this?"

Dozens of hands shot in the air.

"How many people don't know exactly how he is doing it but know of the Model?"

Several times as many hands went up.

"How many people know of the Model but don't remember exactly how it works?"

Now several times the previous amount of hands went up.

That was the moment
I realized an insecurity of mine
...

... to see that many people who knew about the Model, about Ryan's successes and who also had access to a lot more badass stuff and other Models...

... to see how many of them there were...

... and to see how how little they had done...

... it wasn't that the people didn't know about the Model...

... it wasn't that they didn't know about what Ryan was doing...

... it wasn't even that they weren't smart enough or anything like that...

... it was just MY fault

How could they possibly still have any financial challenges with their company AND be okay with writing off brilliance from Ryan (and many, many others) who help develop the Models that we teach and use?

I didn't want to admit the answer...

But it was obvious:

... they were okay with it because I was okay with it.

The TFT is just one example.

There are hundreds more.

I allowed people to settle.

It was just unacceptable.

I even lost sleep over this

My main "secret" weapon for years...

The reason I could have my lifestyle with no degrees or formal qualifications...

Is because I made sure that people who trusted me and gave me money - got at least 10x back...

So to fix the problem...

I decided NOT to work with big groups anymore.

I decided NOT to "sell" or even focus on the teaching stuff very much.

I decided NOT to be a "guru" the way many others strive to be - I didn't want huge crowds...

... because when I'm working with people who aren't making things happen, it makes me lose sleep at night, and I know that's usually just an expression but...

... I'm dead serious.

Ask ANYbody -

- Who has ever worked with me and they will tell you that I am ALWAYS there for them...

... if I was doing something for them then I always hit our goal and then went beyond it.

It's easy to think I'm exaggerating right?

"Come on Azam, you can't possibly mean every single person... right?"

WRONG.

When I was working with companies -

We were at over 100%, OVER IT -

Yes I mean every single person.

Every single company.

Over 10+ years.

Every.

Single.

One.

I'm not exaggerating - not even 1% - EVERY single person will tell you the same thing.

Whether we got paid just $25,000 or over $100,000 - when me or any my friends came in to fix a company - IN EVERY SINGLE CASE - we surpassed the goal...

... even if it meant displeasing the bosses in charge (sometimes people are in their way too much)...

... I always hit my mark.

... and that was my "real work"; to go in and fix companies...

I never had to "market" or sell...

... my phone rang everyday.

People knew I was crazy about building companies.

... and I knew that every single one of them had to be happy.

This is something I learned about myself very early on...

My educational background, "professional skills", degrees, fancy letters after my name -

DO NOT EXIST...

... if I had to throw a resume together it would be a disaster...

(and a sign of the apocalypse)

... I went from selling door to door, to soliciting businesses with "No Soliciting" signs, to cold calling...

... and cold calling changed my life.

... it was the opportunity I got from my now good (but sometimes a little too jaded) friend Turner...

... then I started working with companies thanks to Margo...

(the whole story is on the page above)

So here's my point:
I started modestly and GOT LUCKY...

... I owe people... a lot of people.

Actually I owe a lot to a lot of people.

I knew that the only way I was going to get rich was by keeping important people happy.

Important people = anybody who trusted me.

So I would take it as a personal challenge to make sure that every single person I worked got exactly what they wanted...

... and then some...

... whether I had to stay up all night, not eat, miss doctor's appointments, run/walk to a gig because I didn't have a car, sleep in a lobby or office space - whatever it took, like Turner said I...

... gave new meaning to the words
"Whatever it Takes."

It goes to a point of being almost a handicap because whenever I worked with investors or VC guys or IPOs - or anybody - my primary concern was making sure they made more more money than they thought so I would go FU**ING crazy...

... as a result...

NOBODY ever lost money on me.

Nobody Ever.

Even if I had to pay them out of pocket because THEY changed their minds and wanted early dividends (nobody else would honor such a stupid request, but on a few occasions I DID), even if they tried to be underhanded with me and even if we didn't part as the the best of friends because they disagreed with the way I handled growing the business...

... I always "got my man"...

Now about my insecurity?

So here's the thing with all that...

... I want you to think about the kind of person I'm describing above...

... an obsessed person...

... who goes through psychotic levels of work to make sh** happen for the people who trusted/paid him to do so...

... imagine if somebody who trusted him didn't make more money than they thought they would...

... what would he do?

How crazy would he go with delivering ONLY what was expected?

... think about what he would do...

... okay, I'll tell you:

He would go fu**ing nuts...

... now imagine...

... if he knew somebody who made...

(WAIT FOR IT)

...

... LESS than expected...

... what would our hero (with his stunning good looks and chiseled abs) do then?

Seriously - what would he do?

... he would have a reaction so severe that it would...

Make Auschwitz look like Disney World.

(maybe not, but you get the idea...)

The very thought of that would drive him so delusionally mad that I (uh... I mean "he") had to be so tenaciously proactive and -

Since the fetus of disappointment is incompetence...

... "We Perform Abortions on Incompetence."

(I love that line, came from Sunny.)

So to come up short?

Never happened.
(have I said that already?)

Here's the thing though - this wasn't because I'm such a great guy...

... it wasn't just because I owed so much to others, or because of my embarrassing levels of approval-seeking - or even because it was just the right thing to do...

... the reason why I was/am like that is...

... Because of insecurity.

After these guys (on our Team) invent some badass way of making money or growing a business or when I'm blessed to have absorbed enough brilliance from those around to give something back...

... we categorize the badassery into Models...

... With Each and Every Model...

... they can all be started from scratch, with no money and even no existing company...

... they can all be done in less than 10-15 hours a week and they can grow any business...

... YES ANY BUSINESS...

(...and to all the bozo real estate guys YES in ANY area... except yours.)

... but the really cool part is that with almost every Model we have built a Terminator.

(A Terminator is somebody on our Team that does at least $100,000/month.)

So a Model is a pretty badass thing...

... and then I push it...

... we ALL do...

... we all push...

... I want to take each Model and go further...

... be more artistic with it, more unreal, make it better...

... and better and better and better and better and better...

So almost every Model is always being improved by somebody.

... and I want each Model to change the world...

... Yes I'm serious...

... and one could argue we have already done that in some ways...

... when a village in Africa gets water or electricity for the first time, when people in remote areas of India and Pakistan are getting medical treatment for the first time in their lives, when Asian kids are able to buy their siblings out of lives of forced prostitution...

(that is all stuff these guys and gals - the ones I'm lucky enough to call friends, and blessed to be able to work with on our Team - are doing every day.)

... the core of doing that?

Our Models.

... it's amazing how much money can do...

... but knowing how to make it?

... and the skill, knowledge, confidence, compliance-gaining, general badassery - that comes with learning how to make money and grow companies?

... that changes the world.

I - and all of us on the WBE Team - believe the biggest problem in the world is...

... Education and Opportunity.

It's really education though...

... because without that you won't

... know opportunity when you see it...

... no matter how obvious (or hard it stomps on you).

So I take Models fatally seriously - If you want to get rich(er) or get better then...

... you should too.

So when somebody is taught - and exposed to - a Model?

I expect fu**ing brilliance from them...

... I pretty much demand it.

And it's (almost) never a problem to get it.

... but...

...that's when I worked with companies and I had more control..

So with "seminars"...

... it was a different world because you would work with hundreds, then thousands and then tens of thousands of people at one time...

... not everybody will get where they want.

In fact, almost nobody will.

And even though I was not there to "do it for them" (this is almost never in anybody's best interest) I was there to help them get where they wanted and as you now know...

... I HATE MISSING MY GOAL.

So when I was around so many people and so FEW of them were hitting their goals...

... if got under my fu**ing skin.

It's a disrespect to all the work and passion that goes into a Model.

... let alone more than one.

To all the people who played a role in the development of our stuff - Business Badassery - if somebody has been exposed to it -

(directly from me!)

I had to ask...

"What's the problem?"

Answer: Me.

I wasn't taking the time to explain/teach the Models correctly...

... I wasn't demanding their brilliance...

... I wasn't giving them what was in their best interest...

... I wasn't doing enough hand-holding to make sure each and every business was started correctly...

... I wasn't spending enough time helping each person get in the right mindset so that THEY knew their real problems...

... I wasn't making it clear what I specifically expect from them and what they need to expect from me and themselves...

... I wasn't getting to know every student so that I knew WHY they wanted to get rich(er) and what demons we needed to slay...

... I wasn't taking the time to explain how powerful each and every Model was exactly how they applied to the student's situation...

The Solution Was Going to Take Time...

- A LOT of Time -

Or at least a lot more time than I had been spending...

... I had to create an application process so I could qualify each and every person...

... even if that meant that I had to spend my own personal time on the process...

... this way I would have a much better relationship with each and every student.

Because I knew these people weren't stupid.

It was my fault for not framing -

- the experience correctly.

Think about this:

I had the same blueprint that was getting other companies from zero to over $100M and then they guys weren't getting to just $10,000 a month - WHAT!?!?!

So I knew if I fixed this simple problem then...

... I'd have a much deeper relationship
with each every student I was training
...

... the overall success rate of my people would sky rocket and not only would they make fortunes but they would be helpful to the causes they care about, the would gain more compliance, be better role models - they would just be better people...

All I had to do was fix the challenge and I could...

... put an end to the old saying "Eternal as mediocrity"..

At least in our little slice of the world.

There would be NO more students...

... going through any of my stuff and settling for doing the bare minimum - they would strive to be more, to give more and do more...

... not understanding what the problem is or why they aren't making the big bucks they wanted so badly - they would know exactly what to do to get rich(er) and exactly what their REAL challenge is...

... being know-it-alls (or THCs = Thick Headed Cu**s) and wasting brilliance or polluting those around them with their excuses or BS - instead the qualifying process would weed out THCs in micro seconds...

... being around downers or LCs (Lazy Cu**s) or having to worry about being dragged down by negativity - now everybody would be around the right type of people and we would all push each other with an energy and sense of camaraderie that makes us feel invincible...

Bottom Line: No More BS.

No more unequal commitment levels...

... no more uneven desires to improve...

... in short I will make sure every single person gets trained to be - and eventually becomes -

A Bad Mother Fu**ker.
[BMF]

(... could also mean Brilliant Mother Fu**er...)

If you think that this kind of "bragging" is a little crass or tasteless I would agree except...

Think for a second about WHO I'm bragging about...

... YOU (or them) - either way I'm bragging about others .

That's my favorite way to brag... about others

So what exactly do I mean by BMF?

... to be a BMF - or a process that creates them - we have to something to compare to...

... "Azam, what do you mean BMF?"

... let's go back and compare...

... remember all this:

... before I started talking about my giant mistake (and yes I'm getting back to it) we went over some painful details about the "success" definitions and rates, that should be clear in your mind but just in case...

... here are the numbers you MUST know...

... the Exponentially Worse Numbers; remember this not only means that less than 5% of businesses will survive but then less than 5% of that 5% will survive three to five years and then less than 5% of that tiny group will survive and/or ever get to just $1M, and it goes on worse and worse...

... owners are working 60-80 hours a week, they will work until they die (the company will go with them) and they'll never build a generational skill or have a generational impact - remember that getting in the high income, let alone the 1%, is a 250-300 year relay...

... then when we look at the "educated" folks...

... they are pretty much fu**ed too...

... formal education is not proven to make any measurable difference and with informal education we have to sift through over 10,000 people to find just a SINGLE person who has a major boost in their income - just once, that boost only needs to happen just one time - and they're the most financially accomplished of that group...

... remember that when you consider risks taken, credit, loans, time invested, etc. you get a much darker picture but we have to ignore all of that just to have some sort of number to compare against because if we start including those other criteria then we have an even smaller (nonexistent?) portion to look at...

... in other words...

... almost nobody figures it out...

... almost nobody makes money...

... of those that do, it's temporary and soon lost...

... the business will float along in mediocrity (at best)...

... until one day becoming a statistic - and this a near certainty...

With almost every single company -
they will (
almost)
all end up like that.

... they won't end up with a serious business of any kind.  They will be worse off, they will rarely understand the real problems within their company or what they REALLY need to work on, often they will end up at jobs and dreaming of a way out but NOT seeing a way to do it...

... there is a trap that comes with a job or any traditional employment because with it comes at least some comfort so you have to fight that comfort and want to change more than the comfort of not changing - the pain of not living up to your potential has to overshadow the comfort and complacency of doing nothing, but that rarely happens.  The worst part is when you - or anybody - begins to change their mentality and they create their own prison - like I said earlier; the greatest prisons in the world, don't have bars.

They.  Don't.  Have. Bars.

Most people are unbelievable unhappy... but not unhappy enough to do anything about.

I stress the numbers and statistics so much because I've seen so many people go down that road, and I want YOU to know that no matter where you are in your life you HAVE A CHOICE and you have the opportunity to give more, to live more and to BE MORE.  There is nothing wrong in the world that we, as mankind, don't know how to fix.  So I really mean it when I say that this is a chance for you to get better at solving a problem in the world that you care about - instead of being blinded by self-focus you can be a part of something larger and make a lasting change...

... and when you consider the alternatives (and the terrible chances that you, or anybody else, have) the issue of where your focus should be is obvious, WHY settle to be like all the rest who will spend a lifetime of selfish focus on only themselves and their income and still come up short?

... so many people not only fail but if they looked at back at their actual goals, they probably wouldn't be that impressed.  For example, let's say a common goal is for the business owner to be able to draw an income from the business.  We know that almost none of them will get to a place where that will happen (in fact many would be financially better off at standard jobs; more stable hours, less risk and often much more money) but even if they make it happen - is that really a noble goal?

... don't get me wrong, I'm all about getting rich
BUT the HOW matters...

... why settle, or even ATTEMPT, to engage in a business or start along a path where your income or your advancement is the primary focus?  Nearly every rich person I've ever met has told me, and shown me through their work, that a major focus of their time was to help others.  It's a fact that people, in general, want to help other people.  We all do.  The main reason people don't do it more or don't make it a major focus of their business lives is because they don't think they can or they don't know how...

... but what if you could and did?

... since we know that the numbers are deeply stacked against you, or any of us that are untrained, BUT you also know that a major benefit you want to give the world if you get "there" (whatever rich means to you) is to help others - then why not start the journey with that mind?

... one of the biggest secrets you will learn - and this is something I will NOT do justice in ANY explanation I provide - is how to build your company, and companies after that, by focusing on OTHERS from the very start.  It's not just about "Volunteering and Smiling" but we've actually developed an art to the process and it's really a beautiful thing...

... that's why I want to make sure you understand the REALITY...

... that almost nobody will get there and not only can you leave those ranks of Statisticville forever but you can build something extraordinary and do it in a way that has never been known possible before the guys and gals on our Team INVENTED it - let me say that again -

They INVENTED It.

... it's amazing...

... it's unreal and spectacular...

... it's not only a way to avoid failure but...

... a great way to do your part and save the world...

... and there are hundreds of ways to do this, I'll make sure you're clear on everything.

But the challenge should be clear...

... not only does almost nobody get there, but even after failing they rarely learn or enhance their chances very much even after failing - they don't 'lurn good.  Then when you consider how UN-optimal the path of self-serving is, it makes you wonder - if they're going to become statistics anyway wouldn't it be better to focus on helping others on the way there?

... (maybe that would change the destination)...

Either way you slice they're chances are in the toilet.  Regardless of the industry, the area, the economy, who's in office and regardless of degrees or formal education.  Informal education may help delay the inevitable, but it can often make things seem worse.

The untrained business owner is sentenced
to a struggling life as
just another statistic
.

So now...

... this brings us to...

... something really important...

... of all the research and studies...

... all the time spent on chances and rates of "success"...

... and defining "success" with the highest parameters ever used...

What's MY success rate with students?

... that's the question right?

... when I work and train people - what happens?

... how much better off are they than before we met?

... how well do they avoid becoming statistics and defying the odds?

... just how badass are they when they come out of the other end of our (training) stuff?

I have kept close track of this for YEARS...

... so what you're about to see...

... is NOT a snapshot of a "good time"...

... is NOT a misleading portrayal based on cherry-picked students...

... is NOT a statistic ANY other educator will be happy about sharing...

... is NOT based on a portion of "the best" students/clients - this includes EVERYBODY...

... is NOT a number you are going to see matched by any business education in the world...

... is NOT hidden or something I avoid talking about (it's here but also in several other places)...

... is NOT dependent on background/experience/wealth, this includes people starting from ZERO...

... NO NO NO - none of that - instead...

... I want to make sure you get the FULL picture and the actual REALITY of what happens with folks my friends and I work with (and not just the ones who were already rich, had existing juggernaut companies, had Harvard or MIT degrees, etc.) so that you can see for yourself what "BMF" means...

... ALSO another very important note to all the pu**ies out there...

... because there is no shortage of LCs and I can their voices out there...

... "If I knew it would work then I would have the right attitude to do it"...

... "Sure Azam talks a good game, but come on that sh** can't be real"...

... "Azam says a lot of crazy sh**, there's no way it can possibly be true"...

... "Yeah, but that's just not possible Azam, it sounds too good to be true"...

... "If he really wants to help, why charge so much, why not do it for free?"...

... "I've tried everything and nothing works, there's nothing new under the Sun"...

... "There's no such as secrets in business, I can learn everything for free online"...

This is basically to anybody
who has ever thought or said
that I was totally full of it.

(first I would say that if that if YOU think/say anything like that then this is NOT for you and you should leave right now, I'm only talking about these kinds of people for a very specific reason that I'll get into below - but that should NOT be how you sound/think/are.)

... it's easy to sit back and coach from the sidelines, but the numbers I'm about to go over with you are the based on HISTORY and current activity - this includes the before, during and after the "Great Depression II" - and MOST importantly not only am I putting these numbers here for ALL to see but I have mentioned them in episodes and short films, in my emails, voicemails, etc.  At live events I have gone over this as well, right there in front of the actual people that I'm talking about.  At any given moment ANYBODY could raise their hand call...

... "BS Azam"...

... so what does that tell you?

... that when I define my unprecedented gauge of success...

... then when I add more refined criteria and raise the bar even higher...

... and then when I go over the numbers of exactly how many people get there versus don't...

... keep in mind that I have said this right
in front of the very same people that I'm talking about.

... think of the nerve it takes to do that...

... in a roomful of people - with that kind of accountability...

... anybody could've corrected me or "called me out" at anytime...

... take a guess how many times that has happened over the years?

It's NEVER Happened.

... there's ONLY one reason that would be...

... you don't have to be very creative to know the answer...

... in an environment where my words are the easily verified...

... where being wrong by even a SYLLABLE means instant death...

... I would only get away with it if it was 1000% accurate and totally true.

What does that mean to you?

... like I said in the age of the internet it's easy to belly ache and be negative about promises (especially bold claims like the ones I make) but the fact that I can not only put this out there but have it completely backed up by facts- to a point where I say it in front of the very people that I'm talking about - and instead of being contradicted they are evidence and proof of my outrageous claims...

... that is something extraordinary...

... what's even crazier is that up until now I NEVER even shared these numbers outside of the small groups I work with - go figure?  It would make more sense to do the exact OPPOSITE (promise the Moon and then try and make everybody forget the crazy high success rate you brag about) but instead I did it the untraditional way.

... take a second and think about that.

... when you hear the numbers in a second - when you see them for yourself - you will wonder why I don't brag about that everywhere.  The reason?  Simple; I'm (purposely) terrible at "marketing" this and I don't want to get loads of people coming through.

That's right, I actually UNDERSELL everything I'm talking about -

- I have for years.  So it's easy for an LC to give themselves credit for not following my suggestions or blowing me off or not taking me seriously - anybody can do that.  But if anybody is serious about making a change in their (financial) lives and having a larger impact on the world around them - then I really mean it when I say that this might be the most important letter they will ever read.  If for no other reason then they will see for themselves that there is a "real" person out there and ordinary people are getting trained and doing amazing things...

.. the main reason I'm talking about this right now is because it'll make my MASSIVE mistake even more obvious to you (and painful to me) and you'll get a better sense of how I work with people and why there is a such a serious application process in place...

... because let's be honest,
 this is pretty
 badass:

... that I NEVER bragged or talked about this publicly before, but instead I did it the hardest way by sharing this only with close students so they would know our high gauge of success and they could not only hold themselves to the incredibly high standards but they would make me raise my game and keep me on my toes - everybody else on our Team was forced to improve too...

... and when we get back to me and my massive fu** up, it'll be more clear why I decided to talk about this right now.  But enough talk about "it" already and let's get to it - let's talk about exactly what kind of success my people have had over the years - just how well do they avoid Statisticville and join the envy-inducing ranks of Planet Badassery?

... About my success rate with students.

... first of all remember that...

... saying something like "$5,100 on my first deal" is total BS...

... it tells us nothing about the BUSINESS skill they developed...

... if they made their money back, that's a BS measure too, right?...

... right - and something like "four deals in my first five weeks" is also BS...

... what does a "deal" really mean and how long does it take them to complete?...

... what about "owning 14 houses" or having "six companies" or "five deals" - all meaningless...

... that tells us nothing about the skill, income or the actual type of business that has been built...

Saying something like $5,000 a MONTH would be good...
... but that's not good enough for you...

(you should start demanding more)

... the problem with "$5,000 a month"?

... remember we want to have some higher criteria...

... not just in terms of money but also in the type of BUSINESS that is built...

... for years I have used a specific number - a tangible monthly income - as part of our goal...

... that number is not in a vacuum though, there is more criteria behind it but it's a good start point:

$10,000 - $30,000 a month.

... that's the first part...

... it doesn't mean that is ALL...

... but it is the usual floor of numbers we look at...

... with any Model you or activity that you and I will focus on...

... the minimum target/goal will be $10-30k a month, but that's not all...

On top of the $10,000 - $30,000 a month...

... see that figure is only one piece of criteria...

... there are two more - so a total of three pieces...

... the second is Subtractive - meaning you spend less NOT more time as you progress...

... third is the ART Scale that we talked about earlier, this is a vital part in building a real empire...

... so when I say "success" and I explain the numbers, you should use the three pieces of criteria...

In fact, for the rest of your life you should use these three measures:

First Criteria for Badassery
$10,000 - $30,000 a month

(Replacement Level)

The number itself can be a little different, I'm not married to exactly 10-30k/month my point is that anytime people are starting a business or getting started with us we need to first determine how much you need to make to buy back your TIME.  Most people will wake up and spend most of their time doing something that they are not excited about but they keep doing it for the money it provides.  By making at least $10,000 - $30,000 a month you can start focusing on what you REALLY want to do with your life.  This certainly is NOT the ceiling or the maximum, rather this is the MINIMUM of where you should be.  With each Model or any deal that complete - with everything we do - the net result should be at least $10,000 - $30,000 a month.  This is also a great primer to train folks on how to start thinking, you should have some set goal with an activity before you begin so, if nothing else, you know how promising something should be before you mess with it.

... I highly promote injecting PASSION into your business and the companies and causes you work with, we call the Replacement Level (RL) whatever amount of money you need to start living your life and doing/finding what you LOVE.  The number one reason people don't follow that heartfelt passion is because they don't think they can make money doing it.  It's total BS and you can hit your RL from doing just about anything, but you and I will first focus on hitting a RL (yours might be much higher than $10-30k/mo but I've never met anybody that said they cannot live on $10-30k/mo) and taking you out of things you aren't crazy about and focusing more of your time on what you really WANT to do and the changes you want to catalyze in the world.

... so that's what the Replacement Level is all about, here's the second criteria:

Second Criteria for Badassery:
Subtractive

Time is one finite resource, we're all losing it and we all have the same 24 hours in a day to do what we want.  I always wanted my stuff to be as applicable to from-zero-business that are started by somebody who is working one or two or more jobs all the way to the jet setting billionaire - mission accomplished - they both want to grow a business, so the skill and execution will be the same and the main difference is the size of the numbers NOT the training.  So the EXACT SAME skill applies to each situation.  Even if you aren't starting from zero, you should be able to.  Subtraction means that as you start and as you build your company, you build it in such a way that you spend LESS and less time and it GROWS (not diminish or even remain constant) and then move on to building on top of that or moving to building another oil well...

... from the start you will NEVER need to more than 15-20 hours a week.  That's about an hour or two a day.  Compare this to the average of 60-80 hours a week that nearly all business owners spend (and still end up broke) and you see how astonishing this skill is, to spend so little time and to be able to make so much happen is just that; a SKILL.  My reason in using the 15-20 hours a week is mainly because I understand that people have time commitments that they may need to work around when they first start and before they have hit their RL, however this is NOT to say that you should spend only a few hours and plan on heading to the beach...

... I think the beaches are crowded as it is, and my goal - and YOURS should align with this - is not to help you kick back and do "not sh**", I certainly don't (I don't think I've EVER "worked" less than 80 hours a week) and I don't recommend you do either.  You should strive to be obsessed with your causes, to a point where "work is more fun than fun" as the saying goes.  That's the goal, so you shouldn't be thinking:

"15-20 hours and then I get to spend less time at work and more time not doing sh**, I can do that!"

... I'm not interested in promoting that kind of mentality and it's tragic to start any endeavor by thinking about how you can give the least of yourself or anything less than your absolute best.  This is a chance to make - and to be the BE - the changes that you want to see (to paraphrase the famous Gandhi quote: "Be the change that you want to see in the world.") for yourself and those around you - strive to help bring others up and help people around the world advance on getting that generational head start.  If that's too idealistic or too ambitious or selfless for you, then this project is NOT for you...

Third Criteria for Badassery
The ART Scale

(remember?)

... above we defined the AUTONOMOUS, REGENERATIVE and TRAINABLE elements earlier.  The part alone sets such a high barrier to what should and should NOT be considered a real "success" and what may just be a job in disguise.  This criteria means, as we've said, that not only has the business/es been built to at least $10,000 - $30,000 a month but it was ALSO done subtractively AND done so that it runs autonomously (on it's own; self governing) and it actually grows, it is totally regenerative in ANY condition and starting from zero with little/no lapse in time or income.  And lastly it is a skill that is trainable and teachable to others, so the focus of the student can easily be on on others and you can help your team and the people around you change their situations.

... as you know The ART Scale measure - just this along - is such a ridiculously badass measure to use that is puts you on entirely different level than nearly every other business on EARTH.

... they're all in open rafts and you're on a battleship.

I love that image...

... and it's totally accurate...

... this is the difference between those who are TRAINED...

... and those who are just GUESSING and hope they get it right...

... they're in open rafts and you're in a battleship.

So with that criteria mentioned above - that's the context that I use when I talk about my students and clients making it happen and getting "there".  As you know it's an unheard of measure but its' the one I use...

... and you already know how terrible the numbers and stats are for any other option; whether it's businesses and companies in general or with/without formal/informal education - in all of those combination you know the reality...

(it's fu**ed)

... so now that you're clear on that...

... and the insanely high criteria that we use...

... and you understand those boldly superior measures (like The ART Scale)...

... it makes it easier for you to put things in context when see this and compare...

... nothing in happens in a vacuum, so I want to make sure that you have perspective...

I won't let you be blinded like the masses are.

... remember earlier when I told you what it was like to see that I had been working with TOO many people and that many of them were not making large advancements or taking the material seriously?  They were more blinded than I wanted to admit and I realized that we had to change so I started fixing and making adjustments because we had been working with so many people and NOT qualifying them properly that many of them were clueless when it come to their REAL problem...

... they weren't as serious about making things happen, they didn't take the opportunities as serious as they should have - and that was all MY fault for not making the experience more life changing (as it should have been) so that's when I decided that we had to make a MAJOR change in the way that we worked with people...

A MAJOR Change

... so we started working with less and less people and spending more time qualifying each and every one of them.  Guess what happened?  As expected, the ratio of badass production soared - we got on track and the quality of the students and their performance was immensely better.  Not only was their grasp of the material better, but the way they applied the material was much better.  Their companies not only made them more money but they started building solid teams who were able to make fortunes themselves...

... it's one thing to build a company that gets you rich, but it says a lot more about your skill when your company gets other people rich.  And it's not that hard to do when you're properly trained and you take the right measures.  We were able to fix the problems and make sure that happened with our people...

... this wasn't just from shaving the amount of students.

... you should know that the better performances was a DIRECT result of improving the qualification process as well - it wasn't just less people or a higher investment made by them, in fact even with similar payment arrangements the folks who were better screened always outperformed those who weren't (big surprise?)...

... I went from working with several hundred every week and having thousands of students at one time (not ideal) and realizing that a big problem is how EASY it is to be a "guru"...

... we went from having those challenges to fixing the problems and working with just a few hundred students a year, then less than that.  Our focus got tighter and tighter and the groups of students more and more compact.  I wanted to work smaller and smaller groups of students and make sure that we are producing people with a skill that was more indicative of our training...

You may think this makes me a nice guy, BUT here's the truth...

(you already know this from above)

... of course my heartfelt attachment to these folks is a factor, but the truth is (and almost NOBODY "gets" this) that you can make several TIMES as much money working with a fraction of the people.  I don't mean just by higher payment plans, but by working with the actual companies that are created.  I recently did an audio with Millie where she did the math and showed how even "charging" 500 people $2,000 (so $1,000,000 total) in the course of a year - even if you consider 100% of that $1M as profit and you had zero expenses - would be NOTHING compared to how much she is making from working with just a SINGLE better qualified student...

... Just a SINGLE student...

... because by working deeper with just a single person and helping them build their skill/company, she could then create a new company and agree to own shares in that new company - and the payment from that ALONE would dwarf whatever would have been made by working with several hundred others who did not build their skill as well.  Think of it this way, if Zac, Max, Millie - or anybody on our Team - agreed to work with hundreds of people and even if they did for thousands of dollars for each person, they might make some money BUT if they qualified just ONE person (and did this for much more than just a few thousand, partially because it takes so much TIME to qualify, interview, screen, etc.) that individual will likely build a solid company...

... and then another company...

... and then another company after that...

... then Millie would agree to continue working with them...

... let's say they worked together and built a new company...

... she agreed to own or control shares in that new company...

... her payment on that piece of ownership would make here MUCH more money...

... than working with hundreds of thousands of ordinary, unqualified folks who didn't "get it"...

One Badass > 500 ordinary people
One Badass > 1,000 ordinary people

One Badass = More money and enjoyment than thousands of regular students

... they don't even have to be LCs...

... it's not that these "ordinary" people are all bad...

... they just won't make the same changes as the badass...

... they'll move slower, have stupid "questions" and limiting beliefs...

... they'll give themselves credit for not doing sh** and validate inactivity...

... "they'll refuse to take responsibility or take personal care for their lives"  HAHA...

It's more fun AND more
profitable to work with the badass
.

... so that's what happened with the Alliance Project (www.33weeks.com)...

... more recently; instead of me working with students directly, the guys/gals on our Team work with companies and students and they hand pick tiny groups of people to work with and after building the skill with students they PARTNER and build companies together.  It's worked out great and people like Max, Kay, etc. are making MUCH more money by working with fewer and fewer people.  I think that Millie works with more people than anybody else and even she only handles something like 50-100 people a year...

Our focus got tighter and tighter...

... it's worked out great this way and it took us a long time to figure out that doing it this way is about the best way to do it.  This is also why I don't take the marketing or promoting of this stuff very seriously - we don't NEED to and this is NOT for everybody.  We called this new way of training the Modified Alliance Project and up until WBE and working with Branches there was NO public way that I worked directly with people outside of the handful of folks in the Alliance group...

I'll put it this way...

... I use to work with thousands of students (maybe more)...

... it wasn't ideal because not enough people were making sh** happen...

... I scrapped that and start qualifying and spending more one-on-one time...

... so there less and students - from thousands, to hundreds, to less than a hundred...

... now my friends started taking over some of Alliance Project training and they work with students...

So we went from thousands to hundreds to less than a hundred (roughly)

... now during this ENTIRE time...

... we have tracked the success rate...

... (remember how insanely HIGH my measure is)...

... so what you are about to learn includes EVERYTHING...

... this is over years and years and NOT conveniently selected...

And make sure that you remember all this:

... over NINE out of ten AMERICANS will have to depend on friends, family and charity to make ends meet when they retire...

... recall the realities of getting into the 1%; how over 95% either took 25-30 years to get there, spent more than 10 years getting highly educated or used contacts as a result of being born into high-income households - on top of that for nearly all of them their income will stop when they die or sooner...

... so the "target" 1% that got their from building a business skill that will also impact their future generations is less than 2-3%, you'll recall that for the average person (like you or me) to get there it would be like stacking Two Freedom Towers on top of each other with a cell phone at the very top - that phone (above the clouds) represents the number of people who "get there" (and your chances)...

... it's not likely to happen.

... on top of the nearly all business owners spend 60-80 hours and experience exponentially failure rates; only 5% survive three years, only 5% of those survivors will five years, only 5% of those survivors 10 years and less than 5% of THEM will ever get to just $1M...

... formal education is not proven to have any improvement on business bearing...

... the numbers with informal education are also abysmal and we have to go through over 10,000 people before we find just a SINGLE individual here and there who manages to scrape together a meager $10,000+ in one month...

I want to make sure those numbers are clear and fresh in your mind.

... because as we go through the next numbers...

... you need to know use the numbers above (the REALITY) to compare against...

... it'll paint a clear picture and provide the perspective we need to intelligently appreciate this...

So...
(finally, and with those other
 numbers fresh on your mind)
... here's my success rate with students...

Over the years we've tracked this like madman...

... the number I'm going to start with is the WORST way to show you the data...

... because it will show how many students are needed to produce one "success"...

... explaining it this way makes my numbers actually seem far worse than they really are...

But even when I make it look "bad" it still looks amazing.

... you'll see what I mean...

... so here here we go; the numbers...

... remember this is not just a snapshot...

... but also a collective account over YEARS...

... I'm happy to report that out of all the students...

... the real success rate (with my insanely high measure) is...

... one out of two to one out of three and the worst it's ever been is one out five.

What exactly does that mean?

... that's about 30-50% and as bad as 20%...

... BUT the number is actually much higher than that...

... because I used a TINY sample rate of only two to five people...

... when we look at 10 people, for example, we see a rate of seven to eight out of ten...

... and that includes the "Modified" Alliance where students work with others on our Team...

So that number is over years and years...

... with larger groups we had the lower rates...

... the more recent numbers (with smaller groups) had a major improvement...

... but just to recap - make sure you study the success rates of others and then READ carefully...

As I Clarify What this means -
What exactly am I saying about our students here?

... first of all...

... out of all of our students, for every one out of two or one out of three to, at worst, one out of as many as five (and this one-in-five hasn't happened in years, but just to be honest I keep those "bad" numbers included) will have "success" based on MY definition...

(and remember this numbers is more recently around seven to eight out of 10.  Actually it's closer to NINE or even TEN out of ten but I want to be conservative and since I don't work directly with all those folks and since we screwed up years ago the standard conservative number we use is... one out of two up to one out of three.)

A conservative number
is 1 out 2 to 1 out of 3.

(remember even at my worst, this is still LIGHT YEARS better
than any recorded success rate from any other education
)

... and remember we're using my (insanely high) definition of success...

... so with EACH one of those people...

... they didn't JUST make a monthly income...

... they didn't JUST make their make money back...

... they didn't JUST make enough to quit their jobs...

... they didn't JUST learn how to think like an EMPIRE Builder...

... they didn't JUST make more than ever before in their lives...

... they didn't JUST make enough to send their kids to college...

... they didn't JUST make enough to buy a bigger house or car...

... they didn't JUST make money from one business or industry...

... they didn't JUST get a check here and there with no consistency...

... they didn't JUST make their doubting friends and family look moronic...

... they didn't JUST learn how to make exponentially more money at will...

... they didn't JUST make money for themselves without building a solid team...

... they didn't JUST learn how to build companies with smiling and volunteering...

... they didn't JUST make enough to start giving to the causes they care about...

... they didn't JUST learn how to make themselves smarter with neuroplasticity...

... they didn't JUST learn how to turn around companies at will, locally and globally...

... they didn't JUST get lucky with no idea of how to repeat (with SCALE) their results...

... they didn't JUST learn compliance gaining dialog so powerful that it should be illegal...

... they didn't JUST build a skill that will give their loved ones a 250+ year generational head start...

Obviously ANY ONE of those would incredible...
... but we go a lot further.

... I'm going try something weird...

... I wanted you to see a chart or diagram of some sort...

... but I was at something of a loss, I don't know how to chart this...

How do I "chart" being 5,000 times better than somebody else?

... think of how many people...

... the average informal educator needs...

... for just ONE person who makes a significant change in just ONE month...

... you would have to go through THOUSANDS and THOUSANDS (like 10,000 people)...

... before finding a single person that made - say $10,000 - $20,000 in a month - JUST ONE TIME...

That's not a real success, but even that is hard to find.

... so even if I lower the bar to a point where it's meaningless...

... even then the numbers are hard to reconcile, but I'll give it a try...

... remember this is based on how many people they have to go through...

For just one (not really a) "success"

Your Chances:

 

 


"Facts do not cease to exist because they are ignored."

- Aldous Huxley

That chart is MISLEADING
(... it makes them look much better than they really are...)

Their "success" and mine are as different as night and day...

... remember success to me...

... has a much HIGHER definition than you're used to hearing...

... it's not just building a business or creating income at will or getting "rich"...

... Success is about a lot MORE than just the money.

... it's a skill...

... a skill that changes lives...

... a skill that means you can control your future...

... and the future of your kids and loved ones, with none of the shame being poor brings.

Because let's face it;
There's no shame in being poor,
but being poor
can make you feel ashamed

... there is an emotional "poor tax"...

... and you don't even have to poor to pay it...

... but there is a specific SKILL SET that you can learn...

A skill set that changes everything.

How can I confidently say that we can teach it to anybody?

... just look at our people...

... the students that I'm talking about here...

... did a lot more than just make a few bucks - that's easy...

... they built a SKILL.

... and remember they had to add at LEAST $10,000 - $30,000 a month to their income...

... PLUS...

... it was in addition to whatever they were doing before we met...

... PLUS...

... they did it spending less than 15-20 hours a week...

... PLUS...

... they can do it from anywhere in the world...

... PLUS...

... with NO MONEY DOWN...

... PLUS...

... NO CREDIT CHECKS...

... PLUS...

... they can start over again FROM ZERO and it would take no more than one to three days.

(a quick note about this: one of the things I have asked almost every student is how long it would take for them to rebuild everything if they had to start over, and EVERY SINGLE STUDENT says that it would be "less than a day" or "no more than a day or two".  Those are their words.  Badass stuff.)

... PLUS...

... at least one business (or division) can run and GROW and they can run it with just a single conference call once a week - IF THAT...

... I didn't include any of those in that chart, so that comparison looks terrible (for them)
BEFORE
I even included just part of the skill our students build...

Remember...

... I don't even bother including the people who just made their money back...

... I don't even bother  including the folks who make good but inconsistent money...

... I don't even bother  including the people who make less than $10,000 a month...

... I don't even bother  including the folks who make good money but are leaving the house...

... I don't even bother including the folks who get "rich" but spend more than 15-20 hours/week...

... think of how much better would it look if I included all those people too?

So why not include them then?

... because that's not good enough.

... if I don't want you to settle, why should I?

... and there's really one main reason I would do it...

If I did it, then I would "sell" more...
...
but I still CHOOSE not to do it...
... what (the fu**) does that tell you?

... it's easy to just say the things that I PROVE...

... for example, I don't want tell you how awesome I am...

... I want you to come to that obvious conclusion on your own...

Just kidding
(not really)

... the fact is that with our track record...

... I could get a lot more people "in" and paying us...

... but I just don't want to do that, and we make WAY more...

... WAY MORE MONEY, actually doing and NOT teaching.

... I understand some folks don't like to believe that...

... but come on, look at the facts and evidence and ask yourself...

... what do my actions really say about how I feel and what I really care about...

... what better way to prove this
than my indifference?

... think of my indifference...

... my indifference  towards how much time and money it costs me by working with students...

... my indifference towards using only a fraction out of our giant warehouse of testimonials...

... my indifference  towards lowering the bar or trying to "get more people in"...

... my indifference  towards making the application process easier...

... my indifference  towards promoting...

... my indifference  towards "hyping"...

... my indifference towards "selling"...

... what does all my indifference tell you?

... it's hard to look at that and doubt my sincerity...

... or question my REAL motives or desire to help make a difference...

... to do so, would ONLY be a result of ignorance; one would simply not know what they're talking about.  So it's important to have the right perspective when it comes to evaluating this project (or any other project I'm involved with) so that YOU know what's important to me...

... You.

You.

Much more than money.

I stress becoming - and working with - artists.

People who take a craft and obsess over mastering it.

The ripple effect of mastered skill has no limits and can change the world.

 


"Art is not a mirror with which to reflect reality, but a hammer with which to shape it."

- Bertolt Brecht
(blacklisted by Hollywood as a communist)

I want to tell you about some major
things that are happening in our world.

When I learned about these trends and patterns it changed my life.

It won't just make you smarter but it sets the tone for our stuff.

This is probably the biggest reason we teach and train.

I hope it helps you and has the same impact.

If not, then I failed to explain it properly...

"Understand that everything you see today...
is a result of what you would have seen 100 years ago.
"

... that's how a professor explained to me a basis of how countries rise and fall...

... in America, for example, how did such an uncontested superpower rise so quickly?

... how does an upper income class of wealth develop and how accessible is it for everybody?

... how do income and opportunity disparities arise, what are the causes and how are they fixed?

... and given the income disparity, how does a trailer park or a ghetto come to be - in a free society?

... do each of those people choose to live their lives that way, or are there more complicated answers?

... questions like this symbolize answers that took hundreds and thousands of years for us to answer...

This forces us to look at history
and identify patterns
.

... it's not just about a few people here and there...

... it's about the well being of hundreds of millions of people over centuries...

... here's a good place to start, a common idea that is used as a gauge worldwide...

...

... in his book Epic of America in 1931, James Truslow Adams wrote about a magical place where anybody - no matter their background, race, class, language or circumstance of birth - ANYBODY can achieve whatever they want.  This revolutionary idea tuned into a mantra and he gave it a - now famous name -

- The American Dream.

... it's interesting thing though because we've done a lot research on people's attitudes and beliefs towards this and many people do NOT see a path for themselves but they remain optimistic about the prospects for others...

.. which tells you that regardless of they may say, deep down just about everybody believes in the premise of The American Dream; anybody can do it.  People believe in this idea even if they have little faith or optimism about their own path.  The statistics, however, tell us that almost nobody will ever get there.  And we don't have to use the "1%" as our target, just using the top 10% is good enough...

... so there's a big "secret"...

... almost nobody ever gets there...

... and for the lucky few who do get there...

... The American Dream takes about 250-300 years... if you're lucky.

... seems strange consider America itself isn't even 300 years old.

... but the numbers have been studied and they don't lie.

... here's how it works (you should take note of this)...

The American Dream takes about 250-300 years - IF you're lucky.

... it's not a sprint or even a marathon...

... for nearly everybody it's a generational relay...

... this relay can span centuries in pursuit of wealth...

... and although almost nobody gets there, for the ones you do...

... they got lucky, but even with that luck it takes hundreds of years...

Let's do the math...

Where did you come from and how long ago?

... if you are from outside of America then you have lived the reality of the situation that I'm about explain.  If you're black (African-American) then you know the history of your immigration and how your family came here and why, for other immigrants (like me) you probably know the more-recent path your family took deeper than most...

... if you were born in America and you're "white", then your family probably immigrated her from Europe during one of two high immigration periods.  In the 1600s and 1700s was one of those peak times often glorified slavery), the later immigration around the 1900s was also very active. 

(HUGE SECRET: After a massive change to immigration law in 1965 [the Immigration and Nationality Act of 1965, President Johnson signed this bill at the foot of the Statue of Liberty] America began immigrating folks based on much better conditions - like skill.  This is a huge secret to building any company and it's the BIGGEST reason America is such a powerhouse; we proactively attract the best people in the world.  We build a world of opportunity and it magnetically brings us the brightest minds on the planet to populate it.  You'll learn how to build your company to do the same.)

... either way you have probably "been here" for (at least)...

... over 100 years. (probably more)

So how far did you get in that 100-300 years?

Considering what your ancestors had to do to get you here, are you very impressed with yourself?  I don't want to sound too direct when I ask that but it must be questioned - what have you really done with your time here?  I'm asking you because if you ARE satisfied with your progress then you should NOT move forward because you are NOT a good fit for this.

It should drive you crazy. 

In the HUNDREDS of years that you represent,
how far did you get
?

When you think about the torture, slavery and struggle that was fought for YOU...

... just for you to have the opportunities that are around us everyday...

... that oceans of opportunity, that too many of us ignore...

... how much we piss away is very telling...

... so the question must be asked:

How far do people get?

The answer isn't encouraging...

If we look at the income classes:

Low Income Class

Middle Income Class

High Income (includes the top 10%)

Then there's the (now "infamous") top 1%

Each of these groups has low, middle and high of their own.

Here's what we know -

... studies and history tell us...

... that an immigrant will normally start in the lower incomes...

... their children will do a little better and the next generation better...

... it takes about three generations to "stabilize" and they might end up in the middle class.

... wherever they end up, they will usually stay in that class for generations, with little to no movement.

This "Plateau Effect" usually lasts
for at least three to five generations
.

... that's a while...

... and it continues until we have a "Mobility Boost"...

... these are also called "Mobility Assets" and there are three basic types...

Three basic types of Mobility Boost Assets:

Circumstance
This is basically luck.  Maybe the parents had enough saved enough money to invest, or to put money down for a better house, or there was a surprising upward push in the economy, they won the lottery, or some other unique, often one-time issue that changed the income trajectory of a household.  With mobility factors like this however, in nearly all cases there is a reverse bounce that occurs and within one generation the households are back in the previous plateau.  So this is an unforeseen difference and its usually temporary at best. 

Education
A formal education may not impact chances of a business succeeding but it does effect income and job security.  It usually takes several generations for a from-scratch household to have one member become a highly educated significant income earner.

Business
We'll come back to this more later, but this is about the only way - historically - that social mobility and income ascension are permanently changed.  Based on the numbers, once somebody starts a business (remember over 90% of the time it will fail so) it may take one to three generations of improving and learning before somebody in that household starts a business and gets it a point where the owner does not need to get a job and they can financially support the family with the income from that business.  Having the skill to get a business to that point usually takes generations, so if you've done that you are about 150-200 years into that 250-300 year time frame - whether it actually took that long or whether you shot ahead quickly getting your business to support your household puts you 150-200 years ahead of the pack.  If you don't have a business that supports your household than the 150+ year clock hasn't even started yet.

Basically you either get lucky,
become a doctor or
start a business.

... there's a bit more to it, but not as much as you might think...

... and unless an boost/asset like this is realized, then things...

... do not change and the plateau continues for generations.

... so why doesn't everybody get into business?

... the short answer: we used to...

... then something happened...

... the industrial revolution.

Third world countries...

... who haven't experienced the revolution yet...

... are bred with a strong business and entrepreneur sense...

... in order to survive they must develop this skill set; jobs are not the norm.

But once the industrial revolution...

... comes to a country it changes everything...

... suddenly there is a need for a middle class of workers...

... then with standardized schooling, education requirements, social expectations...

There is MUCH better quality of life...
... and expectations.

A new type of rich class is created...

... suddenly business or entrepreneurship is not the path...

... schooling and education focus on EMPLOYMENT and JOBS versus income...

... hundreds of millions are indoctrinated into a new way of thinking; risk is bad, "safety" is good.

Job = safety.

... if you went to school in the states like I did...

... ask yourself how often a teacher suggested you start a business...

... when you learned math, grammar, etc. and you were told "you'll need this later"...

... was it ever for a business?

... it's strange to consider that nearly everything we are exposed to is NOT about business...

... instead it's about job stability, retirement, living on a budget, hoping for a raise...

... the number one reason Americans drown in debt to go to college is...

... for a JOB.

... is it any wonder that immigrants...

... from dilapidated economies and with little to no education...

... come to America and they have BETTER business sense than the natives.

... they are over 10 times more likely to be financially independent, even if they don't speak English.

... it doesn't matter where in America they live, what kind of business or the type of economy - NO...

None of that makes a difference.

... this proves that there is NEVER a shortage of opportunity in America (regardless of popular opinion).

... so any shortcoming will always lie on the individual and the (lack) opportunity, education or ambition.

... as I've explained our goal is to make sure the opportunity and education is THERE for folks...

What they do with it - that's on them. (kind of)

... these number do tell us something important though - because since we know that...

... over 90% of companies fail immediately, and of the survivors over 90% fail later...

... and this exponentially worse survival rate continues to a point that only...

... a TINY fraction of companies every survive let alone make money...

... an even smaller will ever make any kind of serious money...

... and even less make the owner "rich"...

... in fact for nearly all companies - even the lucky ones...

... they are "Circumstances" and any effect they have...

... or whatever boost they provide, if ANY...

... will be temporary at best.

... there is almost no chance of a change...

... but in the unlikely that they do change anything...

... it will only be temporary - here's how that happens...

Think of a business (maybe yours) and ask yourself...

... what happens if you don't see your family again after today?

... if you died right now, and if you had no insurance or money to leave behind...

... would those that you left behind (spouse, children, relatives, loved ones, etc.) "get it"?

... if they had to start from zero would they know how to get in the 1% or even just the 10%?

... it's not all about money and maybe they don't want to get rich, but would they able to choose?

Would your kids be able
to choose their income class
?

... that's the real question - whether we look at low, middle, high or the 1% - would they know how?

... even if you provide the education and opportunities for a high paying job for example...

... that may help them make more money, but they wouldn't have skill to do it again...

... and think about how severe the generational impact would be for your family...

... what chances do your children, grandchildren, etc. have of building this skill?

If you don't do it CORRECTLY...
... you will sentence your kids to
 generations of financial darkness.

... that makes it a moral obligation doesn't it?

... so even if you have a business and even if makes you "good" money...

... that isn't enough because if it's just a "Circumstance Asset" you are still generations behind...

Nearly all businesses are
"Circumstance Assets"
.
(if they don't fail first)

... of the very few survivors, nearly all those businesses are creating a temporary change IF THAT...

... to really understand this we have to look at the top income levels, not just the 10% but the...

... even higher income class, and then we have to look at what they have in common...

But even if you DO get into business

... as you know by now, the numbers are absolutely terrible, and now we see that it...

... can take centuries and generations before you ever just make a living...

... this isn't "getting rich", just paying your bills - that takes centuries...

But just how important is money, and The American Dream?

... let's define this, and we won't even say the top 1% JUST 10%...

... and you may think that using money as a core definer is crass...

... then I would say that you probably never grew up broke...

Money is certainly not everything...
... it just helps virtually everything
.

... if you study any group of people in America, immigrants or natives, one of the first things...

... we look for are income trends - because that tells us so much about their advancement...

... wars have been fought for freedoms, one of the most sought after is financial freedom...

So yes, it's a big deal and it makes a big difference.
Money matters A lot.

When it comes to money in America there are some obvious truths that have suddenly become controversial when mentioned, it used to be people understood and accepted certain facts about money and those who have it and those who don't.  But those days are long gone and there has been a giant (and surprisingly successful) push to make phrases like "income disparity" synonymous with "unethical" or "immoral".

The fact remains...

... if I picked a random American household...

... and you had to tell me as MUCH as possible about that household...

... and you could only ask ONE question about that household before telling me about it.

There's only ONE question
that you would need to ask
.

... once you knew the answer to this one question...

... you would know so much about the household in question...

(of course this assumes that you have some study in the area)

... there is almost no other single piece of data or information that will tell you MORE...

... than this single question - it is such a huge factor and it determines so much about their lives...

The secret question?
Household income
.

... the connection that this has and the depth of items that income affects is endless.  Everything from rates of teenage pregnancies, divorce likelihood, drug addiction, abortion rates all the way to average life expectancy, suicidal tendencies and even suicide attempts, number of children, obesity issues, heart attack risks and even things like profanity use, types of music purchased, cholesterol levels, balding ages, homosexuality, etc.

Household income tells us a lot.

... there is NO other measure that will tell you more.

... specifically; high income households.

... they live different lives.

There is a ripple effect...

... they have opportunities...

... and they provide their children with opportunities...

... that the other 90% don't have the same access to...

... you don't have to be in the top 1%, just being the top 10% is enough...

... more than enough to experience a completely different America for you and your family...

The evidence is everywhere.

In America we all know where the nicer neighborhoods are - they have better malls, better roads, better schools, better laws, better landscaping, better crime rates, better doctors, better health care, better jobs, better cars, better houses, better teachers... better everything.

On top of that of the top "1%", about eight out of ten came from the top 10%.

So not only do they live better lives but they get to give their children and loved ones better lives...

So if you aren't in that 10%,
then you don't get to have that
.

We can argue all day long about the fairness of such a situation, but there's no doubting it's existence.

There's another obvious truth that a lot of people want to avoid.

We can run and hide from it, but the fact is...

America was made for the "rich".

... you don't have to be filthy rich, but just in the top 10%...

... for everybody else, they experience a different kind of America...

... not just for themselves but for their children and future generations as well...

Almost nobody gets there...

... and for the few who do get to the 1%...

... it's important the we look at the numbers within that group...

... because remember there is only a TINY section of those folks who we want to study closely...

The Details of the 1%...

... about 50% are executives, CEO-types, financial "pros", etc.

... about 30% are (usually highly educated) professionals (docs, lawyers, scientists, etc.)...

... that tells us that of at least 80%, nearly none of them used their business skill to build from zero.

(generally these folks were already in high income households, so they were introduced to opportunities and resources that the average person does NOT have - exclusive education and influential contacts played a large role in their success.  There's nothing wrong with this by the way, the point is that they did not - and generally don't know how to - build from zero or use pure business skill to get there.)

Of the remaining 20%...

... about 10% inherited their wealth or are actors, athletes, celebrities, etc.

... of the remaining 10% HALF of them will not remain in the 1% by the time they die...

... that leaves just 5%, and HALF of them did get there with a business that they started...

... and now of this tiny group over HALF took more than five years to get where they are...

... and we could keep adding criteria from the ART Scale and we'll get an even smaller group...

Bottom Line:
With Over 95% of the 1%...

... it's actually over 99% of them...

... and they will outlive their money...

... when they die, so will the income...

... they did not use business skill to build from zero...

... generally it took them more than 25-30 years to get there...

... and they did NOT start a business that got them in the club...

... of the VERY few who built a business, that business will die when or before they die...

So we are looking at a TINY group
of less than 1-3% of the "one percent"
...

... very, very few people get there in one generation...

... and know how to do (or HAVE done) it repeatedly, with a business and from zero...

... in fact, we know that most them took more than 5 years before their business got them here...

So that's our target...
... but man, it's a small target isn't it
?

... the idea that you are going to start a business or take a company from ZERO and get there...

... and be able to do it working less than 80 hours a week, and have ANY success let alone...

... make enough money to support a household, and then beyond that to have a extra...

... and then beyond that to have enough extra for a steady income...

... then beyond that to have a extraordinarily high income and...

... build a skill that creates a generational impact...

... this is a small window.

Being in America puts on the FIVE yard line
before the game even starts
.

... so why are we still clueless?

... and is it really that bad?

... how bad is it?

The Business Numbers are Terrible

Whenever I talk to people about growing companies I usually start by going over the numbers and making sure that the reality is clear; your chances suck.  I don't do this to be a downer but rather to make paint a clear picture on what's needed to avoid becoming a statistic.

When you look at the numbers it forces you to ask yourself "How am I different?"

Nearly every business will end up becoming just another statistic.  They obviously don't start out think that will happen, but in almost every single case - it does.  When the government crunches their numbers they call a "successful" business one that is still OPEN.  That's it.  You just have to be open, and still functioning in order to be considered a success.

How low is that bar?

To be a "success" to them you don't have to get rich, or even make ANY money, just the fact that your business has managed to keep your doors open - that's good enough.  Consider all the online businesses, all they have to do is keep a WEBSITE up and that's enough to be called successful.  This may seem harmless or even optimistic, but there is a larger danger in setting expectations so low.  And remember this is just to have a functioning business.

That gives you an idea of how bad the numbers are though, and you don't want a business that just manages to EXIST or even one that manages to eek out a profit or even make you just some money or enough money to pay your bills.  You want to learn how to build a business that gets you rich.

Combine what we know about business success rates
... to what we know about the 1%...
Can you start a business that gets you in the 1%?

... obviously it can be done...

... that's what this page and our training is all about...

... but we need to put this in context and convey the reality...

Getting to the 1%; the REALITY...
... here are a few ways to think about the road ahead...

... in New York city, the first Twin Tower to be rebuilt was the Freedom Tower...

... with a symbolic height of 1,776 feet (America was born in 1776)...

... it's not just the tallest building in America, but the...

... tallest building in the western hemisphere.

... if we represented the world's population...

... by stacking TWO Freedom Towers...

... on top of each other...

(you would be above the clouds)

... and you placed a cell phone at very top...

... that microscopically tiny cell phone represents the chances...

.... of the average person getting in the 1% in one generation with their business skill...

A cell phone.
On top of two skyscrapers.
Those are the chances for you and me.

... or think of it this way...

...

... if you were standing on top of that double-tower and you saw a baseball on the ground...

... if you tried to drop a penny to hit that baseball - you are more likely to hit that baseball...

... with a penny dropped from above the clouds...

... than you are getting into that 1%...

... think about that for a second...

Dropping a penny.
From above the clouds.
And hitting a baseball on the ground.

... yet another way to look at it...

...

The Indy 500 is a race held every year in Indianapolis...

... the race track is 2.5 miles and the cars run 200 laps (500 miles)...

... at speeds of over 150 miles per hour and it takes them about three to four hours to finish...

... imagine if you were competing BUT you didn't start until everybody else was on the last lap...

... you would be 499 laps behind everybody else, and your chances of winning that race represent...

... the chances you have of the 1% we're talking about, that puts the generation race in context...

You start 199 laps late.
To a 200 lap race.
And you still win.

... yet another way to look at it...

...

The world's longest footrace is called the Self Transcendence...

... it's an ultra-marathon of 3,100 miles and it takes about 40-50 days to complete...

... if you ran just 60 miles a day - that's 60 miles a DAY it would take about 52 days to finish...

... the distance is also about the same distance as California to New York - about 3,000 miles...

Think about the American Dream...
... and the generational relay...

... imagine you enter a race across the United States (from CA to NY) but there is a catch...

... you have to give the other runners a head start - they run 60 miles a day for 52 days...

... and in the last hour of the last day (they are already in New York) at that moment...

... you are allowed to start (from California) and not only do you have to catch up...

... but even after giving them a country-wide head start and having only an hour...

... with them running 60 miles a day...
... you give them a 52 day head star then on the last day...
...
and in less than an hour...
... you not only catch up...
... but you beat them.

... are you getting the point?

When we talk about building your business the right way -

- that has a generational impact - and allows social mobility that is based on SKILL...

... we are describing a skill that is so rarely exercised or illustrated in the real world that it's obvious:

(Almost) Nobody in the world knows how to do it.

They don't have or know how to get this simple skill:

... of growing a business the RIGHT way.

Generations will pay for their ignorance.

So that's what we know about the 1%
What about business?

Imagine a business being started every five minutes...

... it takes over one DAY to find a single survivor...

... it takes over full week to find a 5-10 year survivor...

... it takes over full month to find a business that will ever make just $7,000/mo...

... it takes over six months to find a business that is run with less than 30 hours a week...

... it takes over a year to find just a single business that makes the owner at least $10,000/month.

You could start a business every five minutes...
and it would take a FULL
YEAR before you did it.

... and that's not all that impressive...

... I mean just $10,000 a month?...

... beyond that and the numbers...

... get much, much...

... much...

... worse.

Everybody wants more than that...
... so almost nobody even gets to the LOW goals...

... it continues for generations...

... and generations and generations...

... a mobility asset is almost never introduced.

The numbers do NOT lie

... one of the reasons I go over the statistics so much is because it's important to always think about what it takes to build your business correctly and to be asking yourself what you're doing to beat the odds.  Too many people always to do the "easy" thing, and in America we've been so accustomed to easy lives that we don't even know what "difficult" is anymore. 

In America, just about everything is easy.

... one of the reasons I don't want LCs or bums around us or involved with our training is because they pollute everybody around them with their nonsense.  The slobber horsesh** on everybody they talk to.  Right I want you to look at the situation for what it is -

You are in a generational race.
How will you condense hundreds of years of progress...
... into years, months, weeks or even days?

If you want to do that, here's the bottom line:
You're either trained and you know what you're doing...
or you're just guessing.

Earlier I asked you...

... what you could be at your highest aspiration.

Did you come up with an answer to this very important question?

Something MUST be done, or you will punish those that you care about.

Part of deciding what to do - and how to do it - is identifying your ROLE correctly.

Do have an answer to that important question?


"You cannot avoid a decision, because even the avoidance is a concealed decision." 

- Karol Irzykowski

What are you - at your highest aspiration?

... you go to an inner city 'hood or trailer park anywhere in America, or to any business that is struggling or is on their way to becoming just another statistic (whether they know it or not) or you just start doing the math and realize that even for the few people that understand the importance of starting a business almost NONE of them will get very far (let alone the 1%) or build a generational skil that will make a long-term impact...

... what you'll see as you look around is that each and every person that you see is the result of hundreds of years of opportunity chasing, income-enhancing testing and business knowledge/ignorance.  Nearly everybody is in a plateau or on their way to becoming a statistic...

To win the race and go at light speed...
... requires
SKILL.

... a skill that is understood by almost nobody...

... let alone synthesized into a series of steps and taught...

... not only do we specialize in teaching this exact skill but we train people to...

... beat the statistics in a way that has a ripple effect for generations to come...

... and that's why that at our highest aspiration I would say that we are something of...

Social Architects
(at our highest aspiration)

I'm not interested in getting "more rich" or growing my own personal income nearly as much as I interest I am in helping to create interrupts in the generational income patterns of others.  This should be a goal of yours as well.  What a business does for you says little compared to what it does for others.  I often hear people talk about wanting to make changes in the world.

WBE is a change like that.

Or at least along the same vein.

The skill that we teach and train with gives you the ability to avoid becoming a statistic and build a generational, empire-building skill - it changes the entire trajectory for generations.  I've personally seen the changes it makes not just in a student's life but in their entire family's outlook and mentality.

This is about a lot more than just making money...

Imagine a room of 100 people...

... one of them is eating seven course meals 10 times a day

... nine of them are eating well, but not as well - while at the same time...

... the rest of the people fighting for scraps from their table, so imagine this...

90 people playing tug-of-war with a single grain of rice.

... the challenge is clear.

We can talk about social injustices and unequal distribution of opportunities but the fact is that the differences are around us everyday and they aren't going away - you either learn how to play the game or suffer for generations.

It always amazes how many people will downplay the importance of education - I'm specifically talking about the friends and family thing, you know what I mean too, when you try to change things or get ahead and you hear constant negativity from those around you.

Their suggestion?

(crickets)

I would also say to the people who think that "Azam charges too much" or who may wonder "if it's really worth it" - again I wonder what planet they are living on.  They are either ignorant (which is forgivable but they just don't know what they're talking about... yet) or just stupid (much less tolerate-able) either way YOU SHOULD DO THE MATH here...

Just to be clear...

The generational race is on.
51 days late to a 52 day race?
You want to start 199 laps to a 200 lap race?
Do more in one week than billions have done in hundreds of years?

Then you best be:
A really fast (fu**ing) runner.

 

(... you owe it to yourself to see how many people
 think I'm the best in the
world at creating really [fu**ing] fast runners...)

... I've said this a thousand times...

... this is a skill that can be taught and learned...

... and once you "get it", it changes everything...

... and until you do, you are wondering in darkness...

... and so is your future, and your children's future...


"Poverty is the only load that is heavier the more loved ones there are to assist in bearing it."

- Jean Paul Richter

Don't let that happen...
Don't become just another statistic.

Social Architects
(at our highest aspiration)

The ripple effect of money itself is nominal.

The effect of income is much better.

But the effect of income skill.

Or Transaction Control.

That's the skill that creates a lasting change.

The domino effect can last on for generations.

They skill can be transferred and taught so it income class is

No longer dictated but chosen at will.

Even if changing financial states is not a priority for you or somebody in your life -

You at least want to have the luxury of choice - the fruit that comes with opportunity.

It is only through a change in financial literacy that any long term or ripple effect will be seen:

We are engineering generational interrupts.

It creates a lasting impact and with the right education, one can create opportunities -

even when there seems to be none; "The ultimate resource is resourcefulness".

It is a skill, it can be taught and trained and, more importantly, learned...

... here are just some examples...

... these are copied and pasted and they are IMAGES from another site.  Why would I do this?  A few reasons.  First of all I've got so many more testimonials stocked up that we don't use and I thought about having somebody help with getting those online but then I realized that there's not a good reason to do it.  We have warehouses of testimonials, and they are incredible BUT when it comes to putting them online there are some things to worry about...

... I used to use FULL contact information with many of the people we bragged about (their direct phone numbers, addresses, email, etc.) and two things happened; number one - just about the only people who got in touch with our people, were fu**ing morons and LCs so (number two) students and clients asked if I could do something to stop the stupid people from bothering them.

That's not a small deal.

When some of our best people are getting bothered by who-would-probably-be our worst people, that's not good.  We did some math and research and nearly ALL of the people who "followed up" were troublesome.  One guy even harassed a female to a point where she alerted authorities.  I don't want to add to those possible problems.

Any time spent in our world and you'll quickly know how many people ask me why I didn't use their testimonials, and I kinda feel bad about that so I do go out my way to brag about you guys - it's just different to do it online.

Another reason - the work.

This is not like me to say but there is a LOT more effort than you might think in getting the video/audio edited and uploaded, the proper web scripting with super long pages like this, getting the space (that's not such a big deal anymore, but one of our hosting accounts has over 6GB purely of testimonials) - and other resources like TIME are needed and, honestly, I get asked the same question from our team when it comes to getting more of your successes up:

What would be the point?

Here's another way to look at it - the crazier and REALLY wild success stories and testimonials that we have - we don't even use those.  LCs would say that they "don't believe" it (to justify their inactivity) and except for impressing people the only other "benefit" is that we would have to spend more time dealing with more application request.

So the crazier the examples, the less likely I am to use them...

 

What would be the point in using them?

So that strangers (like you, reading this for the first time maybe) would believe me... more?  If you can go through all the ones that ARE up and still have "doubts", I don't know how many more would be needed - but I know that whatever the number is, it wouldn't be worth it.  Given HOW I spend my time (you never hear me talking about vacations - I've never been on one) with others, our schools, constantly working with our Team to invent new badass stuff, etc. it should be obvious that I'm obsessed.

I'm psychotically obsessed.

Whenever I do anything I purposely allow myself to become compulsive and obsessed - so when I agree to train or worth with students I go well above and beyond to make sure they're taken care of.  I would put our successes up against those of ANY educational institution (formal and/or informal) in the world. 

Also, anybody can go through my FREE stuff and...

... quickly know whether or not I'm for them.  It becomes painfully and abundantly obvious how your company should run and how I can get you there.  Or maybe that isn't clear to you in which case you can stop reading right now and not apply.  For the non-brain-dead that "get it" and see that not only do I have some idea what I'm doing but that we've mastered the ability to transfer skill and "brain transplant" so that we can train anybody do duplicate results - the only question left is whether or not I would take the exercise of training you seriously.

Nobody doubts if I know what I'm talking, and you'd have to be crazy to doubt every single one of the THOUSANDS of success stories - so what people really want to know is if I'm really emotionally invested in working with folks and if I really care.  Yes, I am and I do.

You will not find a SINGLE student who says otherwise.

You should pay close attention to the words they use - notice how often you hear people stress how much I CARE.  Then remember that caring is the hardest thing to lie about in the world.  And it's not something that suddenly changes - it's just the way I am.

Also if you go through ANY of the Injections you'll hear about tons of people that make sh** happen just by going through the FREE training that I give away.  Those are much easier to use because they are emails or VMs and stuff like that so it's not as much work to get them up.  So yes I'm cutting corners on this testimonial thing but remember...

I do NOT want to get more people "in"

So there is limited motivation on my part, and ultimately my income does NOT depend or rely on ANY of this teaching stuff so I can afford to be picky and my TOP priority is to find people that I will enjoy working with and who I think will make the generational shifts that will change the world.

Those people - the badass people - have more than enough to know they're in the right place.  I should also add that the craziest, most badass stories we have...

I don't even use those ANYWHERE

So let's say a company gets to $200M, what type of person would be most invested in hearing about that?  That type of person (with access to the kind of money they would need to get our attention for a project like that) is NOT somebody that wants to see a testimonial.  Normally those guys/gals, our biggest deals, come from people telling other people about what we did.  If I actually put up the really crazy testimonials, there would be disbelief - hell I get that now with the stories we use and this is only a fraction in quantity and size.  Then, even without the disbelief, all the "believers" would just add to more time spent screening applications.  It's a lose/lose for us.

So that's why I'm doing it this way...

... I think these are from the Alliance Project and these are all folks that I personally worked with - so even though this is done differently now and guys on our Team like Millie and Kay work with students in the Alliance Group, all the folks below worked with me - and it'll help to let you know what I'm talking about when I say Business Badassery.

Here are just a FEW examples...

... we start with a few "bigger" examples and work our way down...

=========



 

 


 

 


 


 

 

 

 

 



 


 



 






 










 



 




 



 

===

 

Enough
Already

 

... okay, I think you get the point...

... and remember my earlier notes on why I had them copied and pasted...

... and there's something else you should know about all those stories above...

That's not even the tip
(of the tip)
... of the iceberg...

Here's what I mean...

... I sat down for less than 19 minutes and I threw together just a FEW stories and examples of what some Builders are doing within WBE.  I had no idea where to start so I limited it just to examples of what they were doing from volunteering and smiling AND instead of telling you about it I am going to use THEIR words.

This is in THEIR words.

And all from volunteering and smiling.

There are thousands of pages more...

Here's just a taste:

 

And more...

And more...

And Remember...

... that was from sitting down for just a few minutes...

... that was all in THEIR words, it was all copied and pasted...

... that was all from doing two things, this should rock your world more than anything...

It was all from VOLUNTEERING AND SMILING

And that was all from just a few minutes of sitting down, there are THOUSANDS of pages of more examples, all from the people who are doing NOT from me which adds a layer of badassery because they aren't "teaching" they're sharing and learning.  It's amazing.  I'm deeply thankful for being a part of it.

I challenge you to find anything on the planet that even comes close to how amazing this stuff is - and it gets better everyday.  We are always testing and tweaking and making it better and better and better...

... there is nothing like it anywhere else in the world.

I could go on about how amazing the stuff is but the fact is...

... there is a caveat.  And that hiccup brings us to my gigantic mistake.  This is also why I'm embarrassed to tell you how many total Builders there have been in WBE and how little nearly all of them accomplished.

Alright, it's time - let's get this over with...

My
huge
embarrassing mistake.

Okay so after all the focus on setting such an unbelievably high bar and assigning such a high value on "success" AND creating a process of training that produces the most successful business-folk on the planet - you would think I would "get it"...

... that I would understand how important each part of the process is and that I would RESPECT all the lessons learned when it comes to producing badass students and badass companies.

Right?  Wrong.

In my defense I have to set this up correctly...

... in late 2008 (you know, when the world was ending) and then in early 2009 everybody was freaking out - and I will admit that for three days in January of 2009 I DID give in just a little and I was seriously considering whether I should take some money out of a few banks and store it under my mattress.

That is embarrassing to admit but the negativity was everywhere, and people who I thought were fearless were calling me and telling me the sky was falling. 

So yes, I (kinda, but not really...) cracked.

Then I had a conversation that made me realize how much a pu**y I was being.

It was with my brother.

The same brother whose back I've taken shrapnel out of, the same brother who I got locked up with in an underground prison near Karachi because we wouldn't surrender our television, the same brother who I hitchhiked 100 miles across a desert in 103+ degree heat with...

That all happened before I was 13 years old.

At the time I was too ungrateful to appreciate the perspective that those experiences were giving me.  It was that same perspective that I had lost sight of, but my brother quickly but it in focus when he asked me:

"Why are you worried about this stuff?"

"Because all the money could just disappear!"

"So?  You can just make it back.  This IS America..."

I had let our history and where we came from slip out of my mind.  Although I was born in Miami, I had the good fortune of living in third world conditions that most Americans only see in Ridley Scott movies...

That lifestyle builds appreciation.

An appreciation that can turn into skill.

A skill that makes the art of making money - in an amusement park like American - really fu**ing easy.

... so that helped me put things back in perspective and aside from those few days it was business as usual.  There was one interesting thing though; everybody else was still freaking out.  Not understanding the fortunes that were waiting to be made from the chaos too many people let fear and panic ruin their financial lives.  Warren Buffet once said:

"Be fearful when others are greedy,
and greedy when others are
fearful."

Others were about as fearful as people get.  Companies were selling left and right, and (purposely) going out of business on a weekly, daily and even hourly basis - the skill of growing a business and Business Badassery was at such a premium that people on our Team were doing more deals in a DAY than they had done previously in a good month.

These guys and gals were doing more and making more and more happen everyday.  It was Christmas, every day... three times a day.  Meanwhile the masses were complaining, in the streets protesting and suicide rates were at all time high.

Out there: Bad, really bad.
In
here:
Never been better.

 


"Ambitions are incrementally adjusted, by our company.
"

- Captain Badass

It was strange.  People were so desperate to avoid disasters they were certain were coming that they caused them to happen.  Being level-headed was rare and I would beg these folks to being reasonable; but selling logic and reason was like using a fly swatter to ward off a great white shark.

It wasn't happening.  For my unadvertised-and-hard-to-get-accepted-into Alliance Project, things were crazy there too - we had more and more applications, sometimes on a daily basis.  This was because the smart folks knew that if they got better trained they wouldn't have to suffer like the rest.  So during a time...

When others were slashing prices, offering discounts and twisting themselves into pretzels trying to get people to "buy"...

... the Alliance Project "cost" went up - repeatedly.

(I raised the price)

... I had to.  It takes so much time to qualify and train and everybody's time was getting more and more valuable - and more applications kept coming in that something had to be done if I wanted to keep it up AND maintain the quality of students and the quality time spent with each person to make sure that we kept our (insanely high) success rates up.

In fact in 2009 we did an Event (as usual nobody outside the group knew anything about it) and there were about 25-31 student seats - and keep in mind that I've done Events for 5-15 folks I'm always more concerned with QUALITY over QUANTITY - so that was unusual and it was during the Great Depression II.  But things kept picking up and if I wanted to keep the group small, elite and well trained then I had to make a change.  The pattern was clear, and two things happened:

One: The Team started to get better... a lot better.

Two: The Alliance Project got swamped.

Three: I started to feel bad.

I know that "cynics" (pu**ies who find reasons to validate not doing more) will mock me when I say this, but if they considered how much ACTION that I put behind these words I think they would feel much differently:

I felt bad, more like guilty (maybe?...) it wasn't a recent feeling either, since I was a kid and I saw how much of the world lived compared to my pampered life in America (a life I was BORN into with no doing of my own) I was felt an obligation to help - a moral obligation because in the same that they didn't deserve to be starving and homeless, I didn't deserve my situation.  That feeling has been a driving force for most of my life.

So in 2008-2009 I saw so many in AMERICA who were suicidal and freaking out - and I know what it's like to feel like the rug has been swept out from under you - and a simple solution to their financial problems would be obvious if they were just a LITTLE better trained with our stuff.   I felt bad seen so many people suffering so much, and it was all just because they didn't know what they were doing - they could fix their problems in a matter of minutes if they ONLY got trained.  It's like sitting on a pile of life preservers while everybody around is flailing and drowning - didn't I have a moral obligation to train more of them?

Why wasn't that happening?

Simple - I didn't have the time.  But guys like Millie, Zach, Max, etc. were getting SO good that they could help pick up the slack BUT I was against doing that because part of what got people so excited about the Alliance Project was that I personally worked with each and every person.  But as they started working with more and more companies and as more people wanted help, we came up with a compromise...

... see we teach and train and have a vault of HUNDREDS of Models, and any ONE could easily change a company forever.  So we created the Modified Alliance Project - this involved somebody on our Team working with a company and helping them execute one, two or three Models.  This focused the time and energy and lead to great advancements.  I used to work with 25-30 students a year, they were EACH working with 50-60 or sometimes 80 or more students a year.  So they got to work with a lot more companies, the training was much more compact BUT we...

Maintained our insanely high success rate.

Remember the numbers I went over earlier are ALL inclusive and they include the students I worked with AND the ones indirectly worked with.  With the "Modified" approach I was still around to monitor and manage but I was NOT doing the hand-holding stuff.  This also speaks to how powerful the material and training is; even my grunts can get badass results.  HAHA, just kidding, they're awesome and that's what drives their results.

So it went on like that...
...
then one day...

I don't know what the fu** I was thinking but I had a really stupid idea.

We had been working with our schools and students were doing amazing things and but I still saw so many people clueless and falling victim to their own ignorance.  It's not-ideal to see this kind of thing.  So I started putting out some more free episodes and we got a good reaction - people started BEGGING (literally, begging you can go back and see the comments people were even offering their first born HAHA) for us to do more.

But I wasn't trying to grow that part of our "business", I put the word business in quotes because the worse performing money BY FAR is the teaching stuff - I never planned or wanted to get rich from teaching and it's questionable whether anybody should - but I didn't want to grow that involvement.

Everything was running with surgical precision.

We had students that our Team was working with, I was rarely working with individual students myself anymore and instead I was working with our schools and some companies on the side - the students in the Modified group were KILLING it and we were trucking along...

So why screw that up?
Because I was an
idiot.

This is the big stupid mistake part:

I decided to create do something new - to train folks in a new way.  I thought it would be great if there were some sort of open community with many MORE students at one time than we've ever worked with before.  They could learn, execute and share with each other.  We could do some amazing things with thousands of people pulling at the same time.

This was going to be something like a social network - like a Facebook for Business Badassery - sounds good right?  Well there's one major thing that I decided to do - one stupid fu**ing thing that caused so much heartache and pain for too many people...

There would be no qualifying.

... not only would the payment plan be shockingly "affordable"...

... but there would be no time spent qualifying the students or their ambitions...

... there would be no hand-holding or personal attention - no direct, personal training...

Anybody with a pulse would be allowed in.

(like I said not my brightest moment)

... what could go wrong?

... I don't know where to start.

... or even where to end because the effects are still happening.

This is made worse because I KNEW better

(And before I get into all this I want to make it CLEAR that there are some great Builders, it's the few "sh**heads" - that's how they've been described to me - that caused so many problems - overall WBE has been great but the problems would've been easily avoided and I did a disservice to a lot people by not following our own policies.)

Here's just a few things that happened as a result...

Many people didn't give a fu**.

Not only did a lot of the people who were allowed to become Builders not have to do anything to get that title, but they had little commitment to the process, the material or other REAL Builders.  They did next to nothing with the training and had little to no remorse for their lack of performance.  They would give into the shiny-object-syndrome and just look for new and exciting material to do nothing with, they made no changes in their companies, their lives or in the lives of others.

This had an impact on so much more...

See there were really great people (I'll call them the real Builders) then there were others (I'll call them sh**heads and bit**hes - no, no, I won't do that - I would call them LCs but their problem was a lot more than just laziness, I'll just go with an Lost theme and call them Others) who ruined so much for so many.

I'm just going to list a few other things that happened...

===> One problem was that moronic Others were allowed to be in the same groups as Builders who'd been with us for years through other projects.  Often they would nag and bother Builders and try to "milk" information and help out of them, this became annoying for our Builders and they were taken advantage of in many ways...

===> Some of our stuff had been stolen and pirated and put online.  There were Others who only had one goal - pay, steal, then get a refund.  They did it.  I NEVER deal with this kind of BS.  There is only ONE "public" project I have (www.23Days.com) that that material is powerful our refund rate is below 1% and in everything I do I've always stressed going above and beyond - so I shocked to see ANY refunds happening.  I even called and talked to some of these people and one guy even told me:

"I'm sorry, it's nothing personal this is just what I do.  For the first time I feel bad though.  Sorry."  And then he hung up.

I didn't believe it.  Now forget the other stuff and just think about stuff being pirated and stolen, why is that big deal?  Honestly, for ME, it's not.  Because I know most people are too stupid and lazy to do anything or pose a threat to the folks who paid (sometimes tens of thousands and even 100k+) to get trained with the material...

... BUT...

... they aren't just taking advantage of me.  That would be okay, and even I thought that would be the end of it.  But then I started hearing from some of our people.  They were irritated, here's an example of what I would here:

"Azam the information I shared and the stories and examples I talked about were supposed to just for you and the others in our group, how did this happen?"

They felt taken advantage of.

That emotion is one of the worst things I've ever caused.

It's funny because some people will look at this page and think it's way too long for anybody to read - others will soak up every word - but the folks I'm talking about, the ones that felt betrayed by me (they would say that's a strong word, but that's how it feels to me) they are going to read this page and especially this section with a fine tooth comb.  See, like I explained...

... I prefer working with small groups.

We are tight - like a family.  So when somebody has stuff they want to share they are VERY open, because they are sharing with a small family.  People are often amazed when they hear things that people will tell me - it's called TRUST...

... so imagine if YOU and I worked together and you had a colorful past.  But you put that behind you and we started working together and focusing on growing your company.  Let's say that things go so well that for the first time you are now "rich" and your company is running like Terminator...

... then I say to you "Why don't do a few interviews where I pick your brain and ask you exactly you got here."  So you and I do some interviews that capture everything that you're doing...

... then let's we have other recorded conversations and you are always sharing and speaking from your heart because you TRUST that I will ONLY share it with others who are in our tight group and who have been severely qualified...

... then let's say we keep working together and we build a few Models together and you and I start taking things to a new level of badassery and you built companies with others on our Team, you start becoming more and more emotionally involved, and it's just a great time all around...

NOW IMAGINE...

... that all of that Goodwill, of that sharing and honesty that you trusted me with - and I should say that when you share from the heart, it's much purer than the way most people share, it actually means something.  This is harder for LCs or Others to understand because they're not used to doing amazing things or being emotionally invested - but the type of sharing that I'm talking about has emotion and passion attached to it.  They take it seriously and they would NOT have done it the same if they had ANY idea it would ever reach the outside world - so imagine if all the sharing and honesty that you trusted me with, that you were SURE would never be leaked outside or reach the Others outside our family...

What if it did?

Who would you blame?

I would be the only person, right?

See Others would swarm around our GOOD people and they would leech or steal or lie or do whatever to get stuff like that BUT they weren't to blame because it was ME who allowed for that situation to happen.  And on TOP of all that some of the material I included in WBE was part of the problem - what the fu** was I thinking!?!

(... notice, I think that is the ONLY explanation mark on this entire page...)

Here are some of the exact things people started telling me:

"... Azam, we did that Model a while back and I was under the impression that the only people that would get to learn about it would have been in the Alliance Project or the Modified Group.  That would mean they paid at least $15,000 or $20,000 and they were qualified, interviewed and screened.  Is there a reason that's not happening?  I don't want to appear forward but this does seem kinda weird right?  Thanks..."

"... I keep getting hounded by LCs..."

"I spent some time helping a few people and they turned around and stabbed me in the back, what can we do to avoid letting people like this into our group?"

And I could keep going...

This is NOT something an LC would understand, because if they take advantage of me that's easy to justify but they wouldn't understand the FAMILY atmosphere that we built within our groups.  Sometimes people have the attitude of "Fu** Azam, he's just trying to get rich selling stuff."  They just don't know what what they're talking about, and if they just took advantage of me I wouldn't care as much but they ripped off, stole from and took advantage of our people. 

And it was my fault for letting it happen.

Some of our Builders would get in touch with other real Builders and ask them to stop sharing material with morons, then both of them would come to me and see what I could do to make things like they used to be where EVERYBODY in the group was qualified and a NON-sh**head.

Real Builders were being polluted
Downers were allowed to be around

We're all human and impressionable.  So to bring somebody down or to invalidate what they're doing - that's very easy to do.  But if I allow that to happen, that I'm rewarding negativity and since it won't make much of a difference to them anyway (they almost never do anything) it's punishing the GOOD people...

Punishment.

The unequal qualifying (and quality) levels also meant that the actual some Builders felt punished.  It wasn't just that they would deal with morons BUT the confidence these morons had was astonishing.  I created something called the Honor System Financing, the HSF.

I'm going to take a second and explain te HSF too because it WAS a brilliant idea, but it too was taken advantage of in a bad way by some people..  With the first part of WBE the price itself wasn't so low but the FINANCING meant that the payments were so ridiculously affordable and low that anybody could be a part of it.  This was part of my mistake.  And instead of doing what nearly any company does when they have credit cards (charge the hell out of them) we had an Honor System Financing.

This meant I took your word for it.

If I financed $5,000 with payments of $195/month for example, making those payments was entirely up to you - all based on the Honor System.  And another remarkable thing, we NEVER charged cards automatically so when the first monthly payment came up I NEVER let the card be charged automatically - instead a notice was sent that gave each person a choice to renege or follow through on their word.  After they CHOSE to follow through with the HSF only then did we agree to allow that process to be automated.

Think about that.

It's another piece of evidence to how far I went to "help" - most people complain about being charged too much and it's true because once you give your card number to just about any company you have to jump through hoops of fire to get them to leave it alone - WITH US?  We did the badass thing and made each and every person go back and RE-ORDER or they could choose not to.  Ask anybody in business the ball$ it takes to add such a hurdle and make it MORE work for people to give you money.  So, on some levels, my heart was in the right place.

In fact, when cards would expire or be declined often the people were never allowed or given a way to re-enter a new order.  Think about THAT - instead of hounding people for weeks, months, etc. with repeated emails and trying to get them to "buy please" (the way just about ANY company on the planet would do) we did the opposite.  But admittedly, this was because there were so many problems. 

Dishonesty and immorality.

Given what was done for each and every person within WBE, and the enormous strides that the awesome Builders took to help and guide and share - you know it's one thing to read through the crazy and outrageous promises I make, but to be able to see them happening around you with people who were spending time walking people through...

... building a company that runs on just a single conference call once a week, going from zero to OVER the $30,000 a month mark in less than a month - and doing both of those things, and much MORE, just with volunteering and smiling...

(and much more beyond that I just don't have the time to get into here)

... seeing all that, being trained on exactly how to do that and being able to "touch" it - that's an amazing thing.  So many Builders have told that for anybody who was allowed to be a part of that and did NOT follow through, for whatever reason, with the HSF, it kind of makes them...

A real piece of sh**.

It's hard to disagree...

It raises questions of intellect but also morality.  To the people who will say/believe "No good deed goes unpunished" it is people like that - who could be given so much (and remember this is NOT referring to what they got from me but from their peers) and choose to be dishonest - who those types of cynical are made for.

And that doesn't even include the other immoral things that happened as a result...

... for example you could search high and wide all over the internet for pirated or stolen stuff that people took from me, or any of us, and put online - and you would NEVER have found ANY of my stuff anywhere.  Except maybe bits and pieces of 23Days and that's only because there is no qualifying with the folks who can be a part of that.  With EVERYTHING else I've done, (and the only other publicly project was 33Weeks) there was NEVER a shred of it anywhere.  Everybody involved was part of tight knit family and we all trusted each other...  after WBE?  Builders started telling me that some of the material was stolen and put online, some of them were very bothered and hurt by this.  Because, again, they put their emotion into developing the material and helping to train others and now it was a form of being raped.  I can see why people could justify taking advantage of me BUT to do it others is just wrong.  Again it's my fault for allowing it to happen, it goes to show you how something can blow up in your face...

... there were other examples too...

... people on our Team working and trying to help folks, and some of them would contact some of our other companies and try to go around us - people would nag performing Builders and get their help and then post their discussions online or even try to sell it as "info products", some people would get together and split one HSF payment among several people so that one person could keep stealing for the others, remember my refund rate has been ZERO with everything except 23Days and even that has been less than 2% for years but with the not-ideal round of people they would plan on coming in, stealing and we'd refund them just to get rid of them...

I could keep going but just know it was... not ideal.
And it was
all my fault.

There were brilliant things too, so don't me wrong about that, but as things continued to progress the best people were feeling the pain...

Here are some things people they were saying to me:

"It took me years to perfect [part of a Model they worked on] and now some a**hole wants to tell me that it won't work in their area or we were wrong, and they hasn't even done anything with it?"

"The entire time we talked all [the "Other"] did was tell me none of it would work, I had to stop myself from telling them that I get 4,300 pieces of evidence everyday."

"... I spend over three hours tell them exactly what to do, never heard from him again..."

And worse.

I copied and pasted those and they are taken out of context so they may not make as much sense but here's a good example below - one of the most used websites in the world is Craigslist and the traffic is very high quality if you know what you're doing to get it.  The problem most people have is that they don't what the hell they're doing so they get kicked off or flagged or run into problems.  But there is a secret way (actually over a dozen) where you can get Craigslist to make sure they run your ads and give them top priority - they will shut down any potential competing ads and they will make sure your ad runs and they will follow up with you to make sure that you get hits and responses.  Sounds crazy, right?  It is, and almost nobody knows about it.  It's actually very simple to do.  I won't get into it right here, but here's a blog from a Builder that explains more:

I noticed something troubling today.

(BLANK) asked a question about running ads on CL.  First of all the policies with asking questions were not followed, this means it is unlikely anybody on his team is following those polices either.  This may seem like a small detail but it's indicative of a much deeper problem.  I scanned the comments and saw that the very first comment was somebody complaining about how much of "a bitch" running ads on CL is.  Nothing else was offered, just sympathetic support I suppose.

The next few comments weren't very helpful either but the first comment is especially troubling because that individual is a "Branch", they are supposed to be an Ambassador for WBE.  I couldn't believe what they were saying.  I wondered how they could remain so ignorant and helpless in a situation like that.  As I scrolled down there were some perfect responses, with some of the exact dialog and positioning to use.  In other words they were perfect answers and they covered half a dozen ways to deal with CL.  This is how I've been able to get their staff working with us and we get close to 170-180 people a day for the [Model] from just two cities. 

Those were such brilliant responses that I was a bit ashamed they were included in the same lot of the ill phrased question and silly "Branch" answer.  It is important that as Builders and part of WBE we strive to make each other proud of what we have, and that we represent our training properly.  In those comments the exact steps were explained in great detail and I later followed a few times to see if he did anything with that help.  He did not.  He continued to talk about how "impossible" it was.  Then he said that he did not even completely read the responses that I'm talking about.

This kind of voluntary stupidity discourages others from sharing their brilliance.  And now I understand that he is no longer a Builder.  Thanks goodness for that, but there was a also a "partnership" he had where sensitive material was shared with him that he was not supposed to have access to.  I know of a few Builder who were involved in putting that material together and they did not appreciate the candid way somebody like him was able to take advantage of them.  This situation is unacceptable.

I'll stop there - but do you see the friction?

And this person is a VERY professional and soft spoken individual.  Here are some excerpts from another Builder's feedback:

Subject: Why the price for WBE needs to be raised!

(I'll just put a few excerpts here)

"... that [Model] is totally brilliant and yet the only people I know of that have even attempted it are all in the same group, the group of screened, filtered and qualified Builders...

... I spent hours helping him and the whole time he was correcting me, telling me already knew it wouldn't work and then his partner said he couldn't do anything in "this economy"...

... another guy that I practically did a Model for, just disappeared...

... so yes qualifying needs to be done, but the only people qualified to qualify know that their time is valuable so part of the reason the price needs to be raised is to justify the extra time it takes to properly qualify Builders...

... we will all be better off."

Do you see a pattern?

Here's an email I got:

"You know Azam I don't pile on you with this but if somebody is working closely with you and they are working with a so-called Builder or anybody else who is not part of our group then that kind of sucks.

Not only are they getting material and stuff that didn't pay for but they're getting it from us WTF!  You know (BLANK) and (BLANK) are awesome and they got calls from LCs who have no business being allowed to get in touch with them and all they did was waste their time or try to correct them and invalidate what was going on...

... please advise on how best to deal with this.  This is something special that I don't want to see tarnished like this."

I totally understood, and in some cases I asked if they could modify or take down their comments until I fixed the situation. 

Because during this whole time, there was stubborn me.

Right in the middle...

Then, to add to all of this...

... I did something else too...

===> I started a Branch concept...
... where some people within WBE could become Ambassadors and help represent what we were all about.  Unfortunately I did it the same stupid way (this was started a few months after WBE) and it was fu**ing disaster.  Some people on our Team spent hours working with some people only to have them disappear, try to STEAL from Builders and even us - and there other BS...

... there were so many problems...

... I'll take a second and talk about this because it says a lot about how compulsive and psychotic I am about making sure our people get thins happening in their companies.  The idea of a Branch was to work on a deeper with some folks from WBE, so we'd take some of the more serious Builders and help them build their companies and then would represent WBE and they'd be able to help introduce other Builders and make money themselves...

... sounds like a great idea?

Well the first version was a fu**ing disaster, we spent so much time with folks and some of them - for one reason or another - aren't even Builders anymore and we've severed all ties.  So I started a second way where I agreed to work very DEEPLY and personally train a few of these folks to get them where they want to be.  This did cost more money, so that was kind of a qualifier but nothing else was done to qualify - no screening, interviewing, etc.  (big mistake)

We started with about five or six folks, and that quickly changed.  We would do small conference calls (the same way we've done with thousands of other people to go from zero to fortunes) and the tone on the calls got so fu**ing unbearable that I didn't know what to do.  I was dealing with...

Some of the dumbest sh** I've ever heard in my life.

(I'll give you exact quotes in a second... maybe)

This went on for months and I didn't believe it - some of the better performers said they didn't even want to be involved with those calls and they wanted to be on another group of calls.  The reason this happened is because when you work with a small group energy becomes much more contagious than usual and NOBODY wants to be around BS...

The better performers didn't want to be around BS and ALSO there was an issue of people within that non-performing group who were sharing some of the material that we went over - they were sharing it with people who were NOT in that group.  So others, who were doing much better, told me that they felt like it was stealing (understandable) and they didn't want to be on a call or share stuff that was going to be stolen.

Segregation happened.

... so there were two to four people that I CONTINUED to work with.

... they were in the not-ideal group.

... and the tone and energy got worse, the results (lack thereof) was appalling and it made me really think "How the fu** did this happen" - we could go over some amazing material and see others build EMPIRES and then here NOBODY would do anything.  Which in itself isn't that bad, and I can understand that HOWEVER the entire call become nothing more than people coming on and justifying WHY they didn't do anything.

I was blown away.

Look. if I don't show you the "path" then shame on me.

If I do and you don't do it shame on you - but that's forgivable.

BUT if you don't do it and instead your number one priority is to tell me/others why it's okay that you're not doing - or why you're excuses are valid or why stuff "won't work" then things are fu**ed.  And that's exactly how things were - totally fu**ed.

Others on our Team (especially people like Millie) were giving me the third degree for what I was doing.  And they were right.  I threw away so much of what we learned.  Because the craziest part about these not-deal training sessions?  These are great people, they aren't as stupid as they sounded and I genuinely like them - hell I love them and they didn't suck - it was the process and the policies that I neglected that was to blame.  This is a powerful lesson; done incorrectly, your training can turn good people into LCs.

As a test I took one of the calls from this group and we trained a fresh hire with it, he took just one of the items I went over on the call and within a week he was making $700/day.  This group of Branches on the other hand, had nothing going on.  It was amazing.

So what should I do?

I REFUSED to change course -
I didn't care what it took - I was going to get this idea to perform.

I was going to get our numbers back up.

Whatever.

(the fu**) it.

took.

I knew what the problem was, I knew I had failed.  See the problem with somebody making excuses or being a downer or whining is NOT that they are doing it - the problem is that I created a situation where they think it's okay; they feel comfortable doing it.  I created a not-ideal environment.  I tried to reverse course but at that point I was being totally REACTIVE and not proactive (the way that I teach and have said for years) so I wasn't following our own policies.  

I tested something,
that you'll find interesting.

On one hand I didn't want to grow or work with others until I fixed the problems with this small group, but on the other hand we had new projects developing and there were some Builders with amazing potential.  So we started a new group or Branches BUT this time the qualifying and the process that we normally use - and have used successfully for years - that machine was going to be used.  There would be a strict application, interview and screening process and (just like before) there would be a formally written agreement that detailed what was expected of me and them.  This process creates BMFs.

So how'd it go?

With the new group there were about 10-15 new Branches.  Within 30 days every single one had ADDED at least $1,500 - $2,500 a day.

$1,500 - $2,500...

... a DAY...

... ADDED.

So I took a look back at the previous group and realized how important having our qualifying process was.  This new batch wasn't 1,000 times smarter and they definitely weren't working 1,000 times harder so there was something else happening.

I realized something profound...

... our process doesn't just weed and filter poor performers but it TRANSFORMS poor performers into performers; the process itself will create a badass.

So I had some work to do with the previous group - and I invited some of the newer, better performers to come on the calls in the hope that their energy would spread - but they DID NOT WANT TO BE THERE.  Interesting isn't it?  They didn't even want to be around it.

So it left me in a weird spot.

I started doing different groups of conference calls but with the non performing group I refused to settle or lower the bar - I didn't need to bring others into that group, if I was really that good then I should be able to transform ANY group...

So the battle was on.

I personally talked to each of the folks and explained the problems, I admitted it was my fault that an atmosphere was created were BS was considered appropriate and that it was NOT helping us proceed, I swallowed all pride an apologized for ignoring my own policies on qualifying and took TOTAL responsibility for their poor performances.  It was a shortcoming within ME.

I worked with each individual (and remember we are talking about a TINY group of people here) and I re-explained what was acceptable and what was NOT and there was another bizarre element that I had to fix too...

... let's say that I was working with 25-30 people like before, if we did a call, not everybody would be there, and that's okay because they could get the recording BUT with this group there was a bizarre type of discipline where they would always be on the call - even if it was just to explain why NOT doing sh** was okay.  Strange.  Again, my fault.  There should be a higher degree of shame when not performing, it shouldn't involve bragging rights.  So that slowly got fixed too.

This is NOT a small deal.

Folks who heard the previous calls told me it was hopeless - that I had screwed up too much and that there was no way to turn it around.  It was bad.  One of the students actually asked me:

"Do you ever get tired of hearing about no results?"

I could list more "greatest hits" from these sessions (... like complaining about not watching enough TV, whining about gas prices, or saying that writing down a checklist is a waste of time because the tasks that are written down are not magically down on their own - no I am NOT joking...) but I'll spare you and plus I don't want to seem like I'm attacking them because the problem was ME.  It was all my fault.

BUT... after reactively spending months and months trying to fix it.

The "unthinkable" happened.

We did it.

It wasn't pretty and it wasn't an ideal situation BUT it DID happen.  I won't get into all the details here but our success rate - even my insanely high definition of success - was achieved, that included this tiny group and under those not-ideal conditions.  Remember that making their money back or just making money period is a very low measure for me - even in this group they almost all did that, what I'm referring to is the ability for them (or somebody allowed to be involved) achieving success as I define it.

It took over a year.

Day after day, week after week.

I kept adjusting and adjusting until we got it right.

The entire time I REFUSED to grow WBE by even an INCH -
- Until I fixed EVERY problem with each and every group of Branches... 

Sounds too heroic?

It's easy for me to say that I was so committed because that kind of loyalty and demanding of excellence is something that everybody wants to have/be, but my reasons may be a little more based on dysfunction or personal disorder.  Why was I so hell bent on making sure that each group performed to a point that I REFUSED to expand until even the worst environment I've dealt with was turned around?

Because I'm psychotically obsessed.

... have been for years.

... with everything...

... that I do.

That compulsive (what some would call "disorder", and I'll admit there have been times where I spent 20 minutes opening and closing a door to get it just "right", switching lights on and off repeatedly or using a new bar of soap two or three times a day... strange... I know...) tendency does have what may be labeled as drawbacks but there are beautiful things about it as well.  You learn fast, for example.  Losing the 100 pounds in 90 days is another example, and those that have beaten that record with our Friendly Fight Clubs will all tell you; obsession is a gift.

And there's one HUGE benefit for YOU; I'm painfully obsessed with making sure you get things moving.  I do NOT accept poor performances in students.  Spending over an entire YEAR with the group of Branches that I've been talking about - and keeping major things for WBE on HOLD during that entire time - goes a long way in showing you what obsession is and it far more than proves how crazy I am about making sure our people make things happen.

Whatever it takes.

I was trained to give new meaning to those words, I try to everyday. 

The Branch-turnaround is an example. 

There were other problems too...

... stemming from the...

... same source.

Me.

Like I said it wasn't pretty and there were issues all around.  And during this process I was so thick and refused to learn that I kept making stupid choices that even turned my own TEAM against me - well maybe not "against" me but not my biggest fans, I'll put it that way.

For example I agreed to do a LIVE Event and included letting nearly any Builder to be a part of it.  Keep in mind that to get a seat at ANY kind of Event in the past would cost at LEAST $10,000 - $15,000 at a MINIMUM.  Not this one.  Not so strangely, some of our standard people didn't "make it" for one reason or another - and what's worse is that NOBODY from my Team even "made it".  That (as many other things with the WBE-problems-ripple) has never happened before.  There is a lot to set up, with snacks, audio/video equipment, we usually put up goofy decorations, etc. and NOBODY was there from my Team to do that - they were coming in from London and their flights were delayed, so every hour I was going outside hoping to see them because I knew they were on the way.  They never made it.  And I found this out -

The night before the first day - at around three in the morning.

So I hustled to get ready and I was actually LATE.  Yeah.  LATE to my OWN EVENT.  Man that's bad, really bad.  I was the last person there and everybody was waiting on me.  It's awkward to even type this.  And it's not like I'm blaming anybody or suggesting they were no-shows on purpose because it wasn't anything like that but... it's just ironic isn't it?  Nothing like that has EVER happened before and it happened for the first time during a time when they were pissed at me.  We love our Events - everybody does - so all I'm saying is that if I had done things correctly I think there would've been a stronger sense of emergency to get there.  And for our close students in the past, pre-WBE time, I think the same goes for them.  They would've been there too but some of them felt things were "cheapened" and given some of the conversations they had with not-ideal Builders, I don't blame them.

Post Event Bounce?

Every single time we've ever done a Live Event - it's always an emotion experience, seriously, it's a wonderful time and we all get to bond and everybody leaves feeling like they can take on the world.  And they do.  Some of the biggest advancements that our people make are right after Events - folks go from zero to over $100,000/month within 30 days.  It happened all the time.

So what about after this one?

The "bounce" here and the biggest differences made were (not surprisingly) from the core Branch/students who were not standard Builders.  And, technically, they did have more time because there was an extra two days BUT thanks to the BS situation I created, the recordings of the last two Branch-only days found their way to people who weren't supposed to have them.

Afterwards not only did some people have a problem with it but others told me they were GLAD they didn't make it because if somebody did that to them they would want BLOOD.  Think of what that says - me, the genius, creating such a situation where some of our best and closest people are relieved that they weren't part of a a live get-together, something so badass that everybody always loves being a part of (people are often in TEARS at the end, including me) and now not only were they not there, but happily so.

Not ideal.

Plus, some of the people who were allowed to be there aren't even Builders anymore.  So even after giving away $15,000+ seats (and pissing off some of the people who SHOULD have been there) not only did they not do as much with the material but we had to get rid of them (or they disappeared on their own) anyway.  It's just crazy.  Another item I first planned was to take any/all money that I made and donate it to our schools, but as I quickly learned that growing WBE with "lotsa people" was a huge mistake, the money donated was going to be a lot less than I thought - but I still did it.  All of that money is dwarfed by the money that comes from working with just one qualified person - and about sharing more details about our schools, when we first did that with a few folks it was another disaster.  We had morons calling and emailing them with stupid questions, trying to go around gatekeepers and screw the KIDS out of deals, trying to steal or pirate material - it was just a mess.

Good turned bad.

Part of the environment got so polluted that even some of our previous "good" people turned bad.  This was another weird thing.  Some people that had been with us for years and had been up and coming artists and were developing their skill at growing companies - with some of those people, who were coming along well or at least going in the right direction - a few of them starting acting really, really weird.  I won't get into all the gory specifics because it would seem like I'm badmouthing them (I don't know any other way to put it) and their actions affected others.  There weren't many people like this but there were a few, and I tried talking to each one to find out what the hell what wrong and it was pretty much the same thing...

"I don't know Azam, I let them get to me, didn't even know until it was too late...
... it's like you've said, all of a sudden...
... I was
a pawn in a game that I didn't even know was being played."

That may be hard to understand, but not if you know how we run things; we're a family.  When I was quite young one of my first bossmen (Turner) told me to "Always beware of the Downer" - these were people who always brought people down - they got in your head and planted eggs that hatched and sunk hooks into your thoughts and changed the way you saw things, their monster seeds would whisper thoughts into your mind - and they did all this before you even knew what was happening.

Years ago at one of the first live "guru-type" trainings I ever did I met a woman.  She was a perfect example of the Downer that you want to be aware of.  At the training I had everybody calling real estate sellers and putting together deals from the hotel - right there in front of everybody (I'm told this was the first training of the kind - ever) and to make calls the room was broken up into groups.  There were over 100 people there and during each calling session I would take count to see how many deals each group put together.

The worst group.

Was the one she was in.  I sat down in the room to see what the problem was, and it took less than 60 seconds before I knew what the toxin was.  She was moaning (literally) about how nothing works, how the sellers she was talking to were mean, how hungry she was, it was too cold - and when somebody else had something coming together she would find a way to invalidate it - the price was too high, it would never sell, or "now the real work starts" - she was, in every sense, a real DOWNER.

She brought people down.

The mood in her room was much different than any other room, so the question was - just how influential was she?  So I tried an experiment; I wondered what would happen if we put her in another group - or even a top performing group.  Would they bring her performance up, would she bring them down, neither or both?

The answer was obvious.

We put her in the best performing group and after just ONE session her new group was now the worst performing one.  Keep in mind there are over 100 people in the room so it wasn't a huge crowd and it was easy to track - so she turned the best group into the worst group - and what about her old group (the previous worst one) well, they became the TOP performers.  It's like they were swimming along and by removing her we took off their cement shoes.  They raised their performance instantly. 

I used to use her name. (mistake)

But I stopped doing that when we started recording stuff, and there have been other serious Downers and we used to use names like "Downer Doug" or "Downer Diana" (none of those are the actual names) or some other name that sounded kind of cheesy but was easy to remember.  It's important to give this process a name, and to identify how to spot it.

Downer's Pawn.

There are people who are so incessantly negative that they will ruin the energy in whatever group you put them in.  In the example above, during a short break the woman went to a nearby Wal-Mart (we were at 86th and Shadeland, if you know Indy) and while she was gone the entire room did better than at any other time.  In other words just ONE woman could bring down the performance of over 100 people.  Nobody that knows people is surprised with that.

It's not hard.

Bringing people down is easy, at their core the downer does not want to do anything; they want things done, they just don't want to do anything.  Imagine a 500 pound slob on a couch who resents the fact that he has to move his hand in order to shove food in his mouth [why can't the ice cream and cake move itself into my mouth?] and wants a voice activated TV [ why do I have to move my fingers?] - that's the Downer's mentality.

They infest those around them.

They don't want to do anything so, in business, they will always fall back on a major attack; invalidation. They will do one of two things (this is a HUGE service that I'm passing along to you; how to isolate a Downer how you can identify them) ONE: they will make everything suck - no matter what happens or what is explained to them they will always respond with some way of making it sound less impressive, less enjoyable or less positive.  ["I already knew that" ]

TWO: they will find a way that it does not apply to them.  Their area is "different", their people are "too smart" they "tried that", "everybody does/knows" that, their business is "more competitive", their people are "broke", etc.  These limiting beliefs are solid as steel.

 


"There are some persons who will always find a hair in their bowl of soup for the simple reason that, when they sit down before it, they shake their heads until one falls in."

- C. Hebbel

Cement shoes.

The real danger in the Downer is the effect they have on unsuspecting people.  They infest thoughts and plant seeds of nonsense and self-doubt.  We are all impressionable on at least some level and whether purposely or not, the Downer takes great advantage of this vulnerability.  Any time spent around them and you will see the downside of everything (which is always there in ANYTHING, it's your focus that determines the net outlook) to a point where doing anything seems like a waste of time, suddenly opportunities turn into dangers and all efforts seems fruitless, all results meaningless...

You are a pawn in a game that you don't even know is being played.

They may not either - but they are masters of it nonetheless.  They've had decades, lifetimes and even generations of practice.  If you don't know how to spot them (I'll train you on how to spot them, how to deal with them and the exact dialog to stop them dead in their tracks and even how to fix them - if you want to) you'll fall victim before you even know what's happening.  They'll  have corrupted your mind, clouded your vision and made you lose sense of perception - the effects are completed before noticed.  You are a Downer's Pawn; a pawn in a game that you didn't even know was being played.  When it comes dealing with a Downer...

Remember this:
By the time you
realize
you're wearing
cement shoes...
...
you're already in the water.

Over the years there have been only a very, very few number of people that made it around us or our people who were like this.  I'm quite good at screening them and teaching folks how to deal with them but every now and then and during the days when were still developing better screening policies, a few would get through.  They would get in touch with students outside of our scheduled times (this is one reason that moving forward NOBODY is to do this, any worthwhile communication should be done openly) and they would ask stupid questions, second guess everything, be a pain the ass, etc.  One woman has such a problem that she decided to track the amount of time she and others had been spending with an individual and what difference it made to their businesses.

She even made a chart to illustrate.

The Downer was spending over 40 hours a week "talking".  He was calling and nagging anybody who would let him.  And in every case the more time that students spent with him the less successful their businesses were.  Somebody who spent a few hours a week talking to him suffered, but not as much as somebody who spent more time with him.  He was just like the woman at the deal-doing training I talked about earlier; wherever they want, people suffered.  That's why I'm militant about keeping them out.

They are a cancer to ambition

This is another reason our qualifying is so intense - and one reason why it's absence created so many problems.  This is also explains how "good" people were turned "bad" (they would later apologize, but much damage was done by then and it was MY fault anyway) - and when I was trusted to keep the bar high and avoiding these issues...

I should've done better.

And I should've learned.  A few years ago (after the 2008 windfalls) I knew of somebody who was struggling and needed help.  I made very, VERY special arrangements for this individual to be a part of an incredible training (afterwards several people who were in situations far worse than his started companies and were doing over $10,000/week with just a single newly formed company - the material was great) I'm even embarrassed to say everything that I did for this person to be a part of it.  We even extended a generously timed payment plan that would not start until after he was trained - meaning he was able to be a part of this with little out of pocket (sound familiar?  [this is much like the first Builders in WBE] you would think I learned...) and I did this because I thought I was helping...

I should've known better.

This is why it's important to remember that REAL help, is helping people help themselves.  The situation with this person was a disaster - and until WBE it was one of the most underhanded things that anybody had ever done.  They went above and beyond to take advantage of the situation, they abused people and equipment (long story) and they got under everybody's skin.  I mean that; it was the first time that people asked me "what the fu** is (BLANK) doing here?"  Afterwards this person spread such a venom to the people they were in touch with (almost everybody there because information was exchanged) and even questioned some of the results that others were getting because "it won't work".

In the end this person disappeared.

They did not keep their word.  They tried stealing from others.  They brought others down.  Nobody was better off (especially the individual who I was trying to "help") and instead it hurt some of our much better people and, yet again, it was my fault.  That lesson that I should've remembered, was re-taught to me through WBE.

Blacklisting.

This is one reason why in every single case that we get rid of somebody - or if they're gone for any reason - they're blacklisted and gone.  There are a few systems and servers that certain parts of WBE run on so a weird thing that happened was sometimes people would get notices with links that they could use to re-enter their orders - we had to stop that from happening because people who we got rid of were able to go back through and pay again.  Weird problem right; people keep giving us money, but it was the wrong kind of people.  Anyway, my point is that there are a lot of people that have been trying to find a way back "in", but I won't have it.  It took some time and effort to fix these issues and I'm not going to make the same mistake.

I really screwed up...

... I had no idea there would've been such a ripple effect.  It's funny because I paid for those mistakes for YEARS and I'm still doing so.  Once you violate somebody's trust, it takes a lot to win it back.  And although my heart was in the right place, it was stupid.  I was stupid for doing things the way that I did. 

THE BOTTOM LINE:

By pissing away the policies that I knew produced optimal results - especially the qualifying - and allowing anybody to be a part of WBE it caused a lot of trouble.  It allowed committed and qualified folks to be contaminated with those were not.  Since the qualifying process itself not only finds better people but it CREATES them, I was allowing people to give/be less of themselves.  And allowing them to impact and even harm our better performers and our close friends.

People who had worked with us in the past did not like it.  They were taken advantage of and their brilliance raped.  This was not the fault of "others" who were allowed to be there and did unethical things (or even the ones who failed to keep their word with our Honor System Financing) it was all my fault because I allowed them to be there.

I fu**ed up.

I'm sorry.

Awesome people put their heart and soul into something, and I allowed others to take advantage of that.  Our people did things with the expectation that the ONLY people who would be a part of it were equally as qualified and committed (and not just financially, but that is certainly part of it) as they had to be - and that did not always happen.

Laziness, thanklessness, ignorance, immorality and weak-mindedness was rewarded and some of our best people were punished.  It was not my intention, but it happened nonetheless.  I not only violated the trust with our clients and students but also on my own Team.

It's taken YEARS to rebuild...
... I'm thankful for the
chance
to make it up to you guys.

If it sounds like I'm complaining than that's (also) my fault for not writing it better or making it more clear - I'm not mad at anybody, I don't have a grudge against anybody and I don't blame anybody else.  My point in going into so much detail is that I want you to know (and all those you felt cheated or betrayed) that I get it.

I really get it.  I do.

It was really, really "not-ideal" as I say.

I understand how warped the situation had become.

And I take full responsibility.

It was nobody else's fault - it was me.  Please don't blame anybody else (especially anybody on our Team, some of them have let me have it, so they're on your side too) because it was all my fault.  I spent a lot of time and energy and we have fixed or are fixing every single issue that came up.

I've extended a lot of apologies and tried to correct many of the issues, but there are so many people that got a raw deal so I want to say this - if you, for ANY reason, feel like I don't fully understand or have not corrected things enough or if there are still huge problems - please let me know.

Don't be shy - let me have it.

You know you are.

Get in touch with us and it will get directly to me, I think everything is fixed or well on it's way but if the measures I've taken aren't for you and you still feel not good about it (or if something is continuing to happen or bother you) PLEASE let me know.

You know how far I go to make you happy.

For example with the Branch situation that led to (how many?) different calls that I started doing and the hours spent on each one and how long I waited (and insanely high criteria I required) before I even thought of any kind of "convergence" with calls.  So I really mean, if anybody reading this is one of those who got the tough end of things and I haven't made you happy yet - please, please, PLEASE let me know.

You always know that I'll make it right.

Think of the time I'm taking to speak the few of you HERE where 99% of the people are not applicable to what I'm saying, and I don't even care how bad I'm making myself look by taking about this so much - I'd rather make sure our people know how sorry I am and how much was done to fix things...

It doesn't even matter how bad I'm making myself look, or how much it costs.

Certain Builders know just how much I mean that.

 

What I did, and allowed to happen was totally indefensible.  I should've known better.  It's all my fault.  Not that there is a defense or justifiable rationale, but if there was one (some would say) this would be it. This is from the first time I did this for the "public" and it is the reason why I allowed certain things to happen....

It started kind of like this...

... I started putting stuff at on one our pages (www.AzamMeo.com) and I wasn't sure what to expect...

... the response was pretty nuts, and about 3-5 times as many people started emailing as were leaving their feedback on the page, but just about everybody keeps asking for the same thing...

... a community.

That's the bottom line, they'll call it different things, but in the end that's what they're asking about.

What was I to do?

I wasn't that interested in moving forward, but like I said above because of the way things had been going with us versus the outside world I thought it would be nice to do something like this.  By the way Millie and other tree-huggers on our Team - they got a huge wake up call about

The haves and have nots

They saw first hand how taking from the achievers and giving to non-achievers -  in the traditional way - is DEVASTATING to all involved.  The ripple effects last centuries and it is a cause for the collapse of societies throughout history.  So it's a bad idea.

From just a SPECKLE of my free stuff

This is around the time I decided to make this available to "general public" - and I made a few extra training stuff available for FREE - and the success stories kept coming in...

Here's a sample of what I'm talking about -

=================

...Over $4,300 in six days -

=================

$700 on the first day he started...
(but he's in an area where "everything works")

=================

$41,000 in equity, $8,000 in cash

==============

An extra $500 a week...

=================

Adding $1M to your company... in one week...

=================

$1k and two clients...

=================

More sales in 11 days than all of last month - and more people on their list in two weeks than in the last year...

=================

Just about five grand a month... money started coming in the first week

=================

11 Grand in 11 Days...
(okay, thatís not accurate, but it sounds good, right?)

=================

$100k (potentially..) from a sh**hole neighborhood...
(but she's got a quite home-life with nothing to do...)

=================

From zero to $450/week... Then doubling that and doing over $1,000/week...

==============

That was just a sliver...

There were hundreds more (now thousands) and at the time you could hear directly from many of the those people, thier updates and exactly what they did (and I mean exactly, they didn't have to buy anything, send away for a kit, attend an "seminar" - they just put a tiny portion of our training in place) and you could even read their feedback on that page.

... that's when the request that I'm talking about started to come in - people were emailing, calling, faxing, mailing - you name it - and they were asking for -

More... (like a community)

... and I had no idea how much work maintaining a community like this would be...

... so I didn't plan on doing anything like it but the requests kept coming in so...

... I'm put the ball in their (your) court and did something I'd never done... -

... I was reluctant to do it but as anybody could see were getting begged -

... even at the time I thought - and said...

This may be a terrible idea
(... it kind of was...)

One of my worst...

... it left myself and others open to being taken advantage of in a massive way...

... and trust was extended to people that it shouldn't have been done for...

... so this is some of what I said at the time -

Here's the deal -

The International Business Builders Association...

... I will have little to do with it...

... I will make no money from it...

... I'm just providing you with the venue and some training.

(that has changed now my work with each Builder and Branch is deep)

This is YOUR community

Here's why it is so important, so vital and so necessary for you...

As a real estate entrepreneur or small business owner - or if you're aspiring to be there - still craving the big bucks, so much so that you're sick and tired of losing sleep because you're living so far beneath your potential and wondering why...

You're either trained and you
know what you're doing...
... or you're just guessing.

Our community here is going to be all about getting exceptionally trained -

Buying real estate and companies...

The smart way...

... so this is going to be a crazy project...

... with a required participation from every Builder...

... this is going to be driven by you, so as a Builder...

... if you are accepted and make it through the process...

... and we agree to work with you - this is what I'll make happen for you...

Long List Starts Now...

One: Access to Models new Empire Episodes
Every now and then I will make a presentation, call, video, etc. available to this small inner group, here's my my guarantee: with every single one of the Empire Episodes that you'll get it will show you exactly how to add at least an extra $10,000 - $30,000 a month (from buying, selling, fixing, growing, trading real estate and companies) to your bottom line - I'll make you get plenty examples of exactly what other people are doing and exactly how you can do the same thing...

... I've been doing this for a while and I've got volumes of stuff, and I don't normally do seminars so the stuff you'll be getting from me is the same material that we've used and taught to CEOs and executives and start-ups around the world...

... and they paid handsomely for this - normally we charge $10,000 for an in-person training session and over $50,000 - $100,000 to come in and work with companies...

... but you won't pay that AND in every Empire Episode I'll show you how to do it Ghetto-Style starting from scratch, so even if you're a one-man army (I'll show you how to fix that!) you'll be able to put this in place immediately and I guarantee that you'll see how to rake in an extra $10,000 - $30,000 a month from whatever model we're going over.  It doesn't make sense to do this every month, because it's easy to feel overwhelmed, behind or to ignore the brilliance and opportunity that you'll be drowned in - so it isn't Builders' best interest to do that way (a MAJOR lesson I learned the not-so-fun way).  So instead these are released sporadically.

(... you'll also see how people are doing much, MUCH better than just 10k-30k with the models, it's unbelievable how much better than that some people are doing - you'll see exactly how...)

So what's this really worth?  (Real-Life Value)
Well... at least $10,000 - $30,000, right?  Actually it is worth a lot more than that because there are already fellow Badass Business Builders in the test group that are making more than that, so not only do you get material but you'd have access to them as well...

But let's not split hairs, I'll be conservative and just say $10,000 (the lowest figure) -

The Bottom Line: This alone is worth at least $10,000.


Two: Business Builder Community (Builders are BADASS)
This is one of the main reasons I'm building this group and the success of this project lays in your hands because the interaction between the community, the support, the feedback and the overall camaraderie will be the driving force behind everything.  With this community you'll have access to a group of friends and supporters who you can ask/answer questions with, share successes, partner, etc.

... this is actually incredible and the Builder Brilliance is astonishing,

So what's this really worth?  (Real-Life Value)
Having support, encouragement and just... like minded friends who are positive about you achieving your ambitions and not expecting apologies for them?...

... It has been worth millions to others (myself included!) but even if you just did one deal, started and completed just one project, if you just put one of our models in place...

... JUST ONE -

That you would ordinarily passed on because you didn't have the accountability (one of the biggest secrets behind getting anything done, and why something like 70-80% of all taxes are filed in last 30 days leading up to April 15th) what would adding another $10,000 - $30,000 a month do for you?

I bet'd it be worth a lot more than just 10 - 30 grand to know you can pull off this kind of Badassery at the drop of hat - make no mistake; this is something that almost nobody on Earth (billionaires included, yes I've asked several about this...) knows how to do -

Alright I'll (continue to) be conservative and pretend that is just worth a measly ten grand...

The Bottom Line: This alone is worth at least $9,919.


Three: The Goodwill Games and Challenges (this is extraordinary)
You should be familiar with the GXM and the SS (the Goodwill Experiments Model and The Smile Studies) because it's a brilliant way that Builders are building their empires with smiling and volunteering... yeah, I'm serious.  I'll come back to this later, but each Builder is allowed to participate every month, week and day - more on this later...

So what's this really worth?  (Real-Life Value)
There's a famous story about how Henry Ford doubled the output of his workers, every night between shifts he would draw a giant number on a board where everybody in the factory could see it - like a six or seven...

... when the workers asked him what the number was he told them it was the number of vehicles the team on the previous shift completed that day...

... without doing anything else, production increased -

Suddenly the employees, managers - all the workers were galvanized with a competitive hunger to perform better than they had ever performed - and they did...

Everybody is like that.

So even if we gave away used teddy bears - people would fight to win, and when you approach our material with that mentality - the "prize" is sharing, the reward is the difference you make - you get to be more obsessed with the difference you are making.

Everybody wins.

Even if you did just a single extra deal, added just one extra revenue stream if you just pushed yourself through one model - because of the competitive or "chalenge" environment - what would that additional $10,000 - $30,000 do for your motivation?

The Bottom Line: This alone is worth at least $9,376


Four: Best Interest and Question Asking Policies (Brilliance Extraction)
You know... many times we disguise excuses as "questions", or we "ask" something stupid to make it seem like we are doing more than we are.  To give an audience - or respect - to that side of ourselves is not ideal.  So what if I told you that there is a way to avoid this altogether - to get so focused and so mentally astute that your questions literally answered themselves AS you were asking them?...

... I know how that may sound, but this little invention of ours is badass - we train all our Teams with it and when you see how much smarter, sharper, brilliant-er (it's a word!) and better at executing it makes everybody - you included - then this dialog template is what you'll use from now on...

... we are big on dialog - and compliance dialog - this is a way to train your brain to talk.  Not only will you have thousands of pages of past experiences of Builders to refer to BUT you'll also be able to add something to each and every question...

... you become a master at "Extracting Brilliance", this is a powerful technique that makes growing companies and making connections (the definition of intelligence) a walk in the park...

... never again will you have an unanswered question that lingers on for years and handicaps your company - leaving your in a corner sucking on your thumb...

... you will always get and HAVE brilliant answers and your mind will work like never before.

So what's this really worth?  (Real-Life Value)
This is ON top of being able to connect with the community of Badass Builders and being able to fire dendrites (how you get smarter) among comrades...

... so to ALSO build your savvy and acumen with asking/answering questions, it something that changes lives.  People on the core Team (who are routinely working with companies and real estate projects around the world, know my stuff in and out, and) normally work with companies who have paid $50,000+ for us to come in and do a turn-around - and they'll tell you one of the biggest secrets is NOT having brilliance to share but instead knowing how to extract brilliance...

... not only that but being part of the community you can also have follow up discussions about your answers, so you not only get to put our stuff in place for you (and your income!) but you can share your results with others...

... like I've said about this community, this is NOT be about me, it'll be about helping people like you, so given the level knowledge and pre-shared brilliance you walk into with each and every question you ask/answer MUST consider how much the time/effort is worth in order to value this properly -

The average income of a Terminator (our ranking system if you don't remember) is over $100k a month, and at least a thousand an hour to consult, if you get an opening to schedule a slot - that's just for their time, let alone their availability to you and you getting to learn a model of thought they cherish...

 - if you do just a single extra "lap" or make even just one extra connection  (you'll make thousands the second you learn this) what would that do to your company, again I'll use the lower figure...

The Bottom Line: this is worth at least $9,595 in itself... but let's keep going -


Five: Ownership in the community
This is really, really cool... at first I planned on turning this site/community into a company and giving away a large chunk of ownership to the top members, so the more you contribute and help grow our community the more likely it is that you'll be included as an owner...

... I had no idea about the time frame, but remember that I'm going to give away a large chunk of this company and whatever I retained I was going to give to our overseas Business Schools...

(then  I thought)

... so I wouldn't be making much - if ANY - money from this, this'll be for you, run by you and given to you.

... so (PLEASE!) don't suck...

... however I came up with a pretty cool process - and it's something that I've wanted to do for years but never got the right timing or resources in place...

... I do now...

... WBE Builder Branches.

... I won't get much into this right now, and this is a special project that each Builder must qualify and apply for because you will be an official representative of WBE, but this is a real cool way to spread the WBE love and build a side company at the same time...

... right now our goal is for a Branch to be able to hit $10,000 - $30,000 just from this side company of working with WBE, it's really amazing because I have little interest in growing or becoming a "recognized guru" or anything like that - so this way the message is spread and others (the best) benefit too...

So what's this really worth?  (Real-Life Value)
Given how much time it took for me to put this together, and how incredible it is for the Builders who proved themselves as Branch-material - and yes we are still testing this model, but I have been told this kind of transparency and willingness to share is priceless because it creates an environment of people who are compelled and driven to actually help others succeed...

... it's one thing to make money, it's another to be a part of something so special and to be able to spread it and build a business around spreading it - I've been told it's one of the greatest things we've done...

... I can humbly see the point there, so to add a dollar amount we'll assume that just one deal, one agreement, one transaction comes together as a results of this "environment" being created -

The Bottom Line: This alone is worth at least $19,995


Six: Check this out: I Will Give You a Deal (a house or company) That You Can Do Right Now.
(the big "BUT" are the Anti-LC Policies)
Usually we move 20-30 real estate or business deals a week, on top of that we have companies and/or interests in companies like IPOs that we make available to our group of APs (Asset Acquiring Parties) BUT it's important that as a Builder you follow our policies when building your company...

The way I move assets has always been the same "here's what I'm buying, if you want to be alongside me let me know" and we are ALWAYS buying.  In 2008, and for YEARS after, America was on sale.  Not because of turmoil or "market conditions" but because masses were lacking appropriate training - or ambition.

At first I thought that this would be a good way to allow Builders to do deals and acquire assets with us - but again that wasn't an ideal opportunity to provide some people.  Over the years, becoming an AP took a lot of qualifying and an approval process that made sure we knew a GREAT deal about each one of our people.

You would think I learned from that.

So I kind of tainted those waters a bit too, but as we're back on track here's what I can promise; AFTER we've worked together for a while I will make sure you have a good asset that you can acquire - whether it's a company or a house (or some piece of real estate) -

I will let you decide.

... so if any Builder wants to become an AP I'll make sure that we expedite that process so you'll have a chance to buy and sell right alongside us.  Normally the only people that have access to the deals - let alone a head of time AND with a discount - have deep pockets and are acquiring like crazy, this is not an easy benefit to enjoy.  Plus there's a huge secret - about one of the best way to "do deals" that makes this even crazier...

So what's this really worth?  (Real-Life Value)
On any given deal you could stand to make at least $20,000 - $30,000 (on the low, LOW end) and that is without any Builder special, and since you won't have to worry about marketing, negotiating, dialog, legality, agents, paperwork - and the mountain of work most people go through to FIND deals... let alone good ones...

... let alone a KILLER deal -

And that doesn't even count the real estate...

You have to ask yourself what is it worth to have a deal or asset - and not just in real estate but unheard of deals like companies that can be bought zero down - without having to master direct marketing, copywriting, phone skills, sales skills, etc...

... and being able to waltz right into a verified deal like this - but actual real deals that are ready to go, be acquired and turned into cold, hard cash...

... my criteria for doing deals has been the same for years, wherever we do 'em - we make some available to friends/clients as a way of giving back, making some money and building relationships -

Now one of the biggest secrets about doing a deal is that you do NOT want to leverage money but rather SKILL.  This is one of my favorite ways to handle assets and it allows you to do more with each asset you work with - so you won't have be a standard AP, but you can learn exactly how to start acquiring MASSIVE assets and chunks of assets every month, every week and every day.  For example a certain-somebody on our Team (her same starts with an T) has regularly been paid over $100,000 a month in company stock and assets for over two years - and that was from a single deal.

So when I say there is a secret, much better, way to handles assets and do deals - you'll learn all about it.  That's also why we'll wait before introducing you to your asset or deal, I'll let you pick what you want but first I want to make sure you know how to pick.

... so to start we'll use the lower end deals and use that as a filter or qualifier, and when you see how we're using the GXM for these it'll make even more sense, but either way...

... It is an enormous amount of work you are avoiding and an even larger amount of cash you are put in front of, but let's use the bottom of that 20-30k figure...

The Bottom Line: This alone is worth at least $19,995


Seven: I'll Also Give You a Deal or Asset That You Can Use to Build Your Company With
(the big "BUT" are the Anti-LC Policies)

... On top of a deal that you can actually move forward with and do right now (remember this is everything from companies, IPOs, apartments, houses, etc.) you'll also have a chance to be considered to handle an asset that you can use and/or market, promote and make money moving...

... the way you'll build your company OUR way is much different than the way ordinary people do, things will run smoother and better than ever before but that's also why the way we work when we include friends on deals and acquiring assets is important to keep in mind...

... we help people create incomes - so a deep relationship with each AP is important NOT some let-me-make-quick-money-off-this-guy mentality, the first round of WBE involved some people having that less than ideal mentality and it caused problems...

We don't "sell"

... when you're trained and you know what you're doing - you won't either.  So yes we can include details on a deal and things like that, but it's important that each Builder uses our policies with them.  (for example you don't spam a list of property addresses and expect to build a solid relationship)...

... with side projects like the GXM for example, it's easy to get an asset every single day, but the LC will find a way to screw it up.  This was a big mistake at the start - when DFs get involved they don't consider how - or IF - they helping anybody, they have stupid questions and they waste everybody's time...

... what I'm saying is that I don't have a problem helping out and going over assets, but (as I've said) OUR policies must be used in the way you treat people.

... if that weren't enough on at least one upcoming Empire Episode I'll go over some killer techniques that our people are using to move and acquire assets every hour, in others words -

Not only can you get in a situation where you have access to a deal like this for yourself, but you can also market one and (hopefully) you'll get a chance to do more after your impress - either way I'll go over several ways where you can make more money without actually selling or moving the asset itself...

... but like I said this is part of what I screwed up earlier - it takes time and effort and brilliance to do deals in the artistic way that these Terminators do them, so to start you'll be qualified and filtered with smaller deals, assets and policies - as you progress so will the level of assets you have access to.

So what's this really worth?  (Real-Life Value)
Even if you moved just one deal a month, and you made just $5,000, that's $60k a year from doing almost nothing and using the worst numbers any of us have ever seen, let alone if you get some ambition and turn that into your monthly income - as you (should!) know that has been done by plenty of people that have used our stuff...

... plenty.

BUT you should never be doing that alone - you should be acquiring and controlling assets.  I could write a novel on that sentence, and when you understand it correctly - that sentence will change your life.  Much more on that later...

Then there's the really smart folks (the only ones we want to work with and build) who move and acquire them not just on a monthly or weekly basis but even on a daily and HOURLY basis.  Badassery knows no limits, right?  It's great stuff, but it's important (have I said this already?) that you you do away with traditional "selling" BS and that our policies are followed.  I'm harping on this because as you can tell a Builder can build an entire empire around something like this - and just this aspect alone - but you should want MORE, you should want to do more and go through other material and raise the bar of your performance.  It was

... this is basically an entire company (empire) that you're getting.

Considering that as part of the community you'd have access to these stories and examples and even a "mediocre" industry would value just about any business/model at one year's worth of earnings (although it is much more in real estate, and with a model scalable and riskLESS as this) - this is easily worth a lot more than the skimpy number below -

The Bottom Line: This alone is worth at least $13,876


Eight: Scholarship Programs
At first I thought this would be a cool way for Builders to give back and help others.  But I learned a few things that taught me a better way to help.  As a Builder told me - anybody who should be a Builder can use the the FREE stuff and make more than enough to apply here.

Or they could make money but decided it's better to avoid applying - but if somebody had that mentality it would be better to NOT accept them anyway.  But now the "scholarship" aspect has changed.  Instead I'm going to allow certain Builders to sponsor some of the Kids in a few different ways.

As a Builder we use the Honor System Financing (HSF - discussed more below) and so instead of using it with Builders we're going to use it with some of the Kids - I don't have all the details hashed out out but it will involve some way of sponsoring their enrollment, or "hiring" them or some sort of trade agreement or something of the like.  It will not only allow a Builder to help larger causes but they can see the maturity of "Baby Builders" too.   You can do this out of pure Goodwill or you can "hire" them to put stuff in place for you and your company...

... for example let's say you want to sponsor five Kids, you can let us know about this and I'll see what we can do and what stage we're at to provide applications/resumes of people who want your scholarship funds...

... then, we can decide who to give the money, on a case by case basis.

So what's this really worth?  (Real-Life Value)
This is an unheard of benefit, and I first thought it was a little too optimistic...

... but then tree-hugging Millie pulled it off with several of her groups and everybody loves the model, so this is a blatant rip-off of an idea we came up but she actually put in place - when applied with the older WBE it was not-ideal because everybody wasn't on the same page...

... the real benefit here is the Goodwill that each Builder has the opportunity to put out in the world, and many of the examples I've seen involved sponsorships for the inner city kids we've worked with, and often they pay back the donor ten fold -

Aside from being just a great thing to do, this has also helped students and clients to put more of our stuff in place and become more proactive on taking action because sometimes you are basically able to hire somebody to take action for you...

... and if you did that and you did just a single extra transaction, or added just one additional revenue stream from a heightened and refreshed perspective, how much would that $10k - $30k really be worth when you know that you've actually helped somebody better their life as well?

But I'm resilient, I'm sticking to my conservative guns here and we'll keep playing pretend and act like this is worth...

... oh, it is actually hard to say...

... you know this is inaccurate, but let's throw this low-ball value up and just keep going -

The Bottom Line:This alone is worth at least $9,995


Nine: You get to teach and help others and run the community
The goal is for the site is to run itself through you, so your feedback, your ideas, your successes are going to determine how beneficial this is for members.  Remember I had no intention of doing anything like this...

... until after we were hounded with emails, calls, VMs after putting up the www.AzamMeo.com site, to give you an idea of how profitable this stuff is make sure you check this page out here (www.Azam)...

... that was from a few articles and just ONE video Episode -

I want to be totally clear here, aside from creating the environment the examples, stories and feats of badassery were NOT from me or people on our core Team - they are were from Builders...

... this is for you, about you and run by you, so don't move forward unless you are serious about being active with an association of people who want to actively buy, acquire and grow companies.

That being said there is a new element of handholding in the newer WBE version, but the past blogs comments and BC (Builder Camaraderie) are thousands of pages and are still up and the SHARING and TEACHING is still a core ingredient...

... it's a brilliant - and many would say the best - way to learn.

So what's this really worth?  (Real-Life Value)
Several years ago I was involved in an experiment.  I now know that it is a well known exercise but at the time I thought it was stupid as hell...

... I was picked along with three to five other people and we had to stand up in front of a room of over 100 people and we had to act excited - thrilled.

With no music, no noise, no real activity - nothing - we had to get really happy and overly excited...

... We did.

The trainer told us to double, then triple it and then take the energy to even higher...

... eventually we were all clapping, screaming and cheering - for absolutely no reason - and as awkward as it was, the audience (our coworkers) reaction slowly went from the shy man-I'm-glad-it-is-you-and-not-me smile to laughter and then...

... they started cheering to...

For no reason.

In the middle of all the shouting we were given another instruction - "Take it to the highest LEVEL!" - without thinking we all started giving each other high-fives and hugging and screaming altogether...

... we were no longer self conscious we were just thrilled -

STOP.

Everyone stop, no talking, no cheering - EVERYBODY STOP - the room went dead silent but you could still feel the energy in the hair and we all had the itch to keep going...

... there are three huge lessons that we were taught that day -

1.) All energy is contagious, and if you commit to ANY emotion or energy, the people around you will follow suit - or they'll get away from you - it is just too awkward for them to resist (even passively) being sucked up.

To the people in the audience - yes we looked stupid... at first -

Then after our (forced) commitment was made clear they had to play along, they had to enter our world - not a single person just sat there there without reacting -

So anytime you are around somebody, energy will be transferred - either they'll make you feel a certain way or you make them feel a certain way, and since too many people are downers, depressed and negative - the more proactive you are, the better...

You can actually use your energy as a bouncer against idiots...

Very cool.

2.) Energy can be manufactured and it is highly addictive, even though we each made up a reason to be thrilled, after a few minutes...

... we really were thrilled, excited and just happy.

Not only that but once we abruptly had to stop you could feel the urge of everybody in the room wanting to continue, we wanted MORE of this made-up-and-then-real emotional high...

... knowing that you can from zero to a high level of emotion - make the people around you feel the same thing - and keep everybody wanting more...

Was an incredible lesson, but here's the third big lesson - and the most important -

3.) To take any emotion or energy to the highest levels - you must share it, and it doesn't matter if we are talking about a positive or negative emotion - it must be shared.

Think about when you know your spouse is lying about something huge, it may be painful to admit and you probably don't want to but as you are waiting for them to come home or as you are counting the minutes before you see them again...

... you are happy...

... excited -

Because once you see them - once you share - you can take that how-could-you-lie-about-this energy and multiply it...

... take the opposite, imagine you just made $1B (that's one billion dollars) on some killer deal - one that you got from me no doubt - what is the first thing you would do?

I don't mean with the money, I mean as soon as you got the check or as soon as you knew you were about to make the money - what would you do?

You'd have to call somebody, right?

What if you weren't allowed to call or tell anybody about it for a full year?...

... even thirty days?

That could make a person go mad... why?

Because there is an emotional - psychological - and very real need that humans have to SHARE any emotion or energy that you want to experience more of or that you want to take to a higher level...

Emotion or energy  shared, is multiplied.

So back to the question at hand here -

So what's this really worth?  (Real-Life Value)
So what's that worth?

Well as much as the I-don't-need-a-rah-rah-session and the "Positive thinking is for fags!" crowds would hate to admit it...

... motivation is more than 90% of the secret.

We all could wake up earlier, try harder, love more, give more, be more, share more, live more, spread more, touch more people, eat better, live better, teach more, learn more...

... but we don't, why?

Why not do things we know are logically better choices?

Pain versus pleasure -

I won't get into that entire discussion here, but knowing that motivation and accountability are some of the biggest "secrets" to actually getting more done and living a a dream life versus just dreaming about another life...

... and considering how monstrous the "sharing factor" and the effects are...

... and how your involvement and sharing is not only requested, but required - so you are being pushed to be better, to give more and to ultimately be more...

... and the fact that there are already thousands of pages of BC that you get to walk right into and learn from...

... I hate to put a dollar amount on a version of a better you -

But again just a diminutive exertion, with miniscule ambition applied to just one model (yielding 10-30 grand) would give this a minimum value...

The Bottom Line:This alone is worth at least $9,914


Ten: Graduate and partner with us via the Alliance Project
One of the only other places on the planet where I go over this kind of training material (and a whole lot more) is the Alliance Project, www.WorkWithAzam.com -

This is where we train students and partner with them.  Anybody who knows anything about our stuff knows that the "cost" for this project is chump change (what many have turned their monthly incomes into, and then gone far beyond)...

... and the application process is a pain in the a**, purposefully so -

I don't want just anybody in that group  because it's our baby...

But I do realize that some people would love the opportunities - even just a taste - the Alliance Project provides (and I'm not talking about the thankless morons who want to "Socialize Azam" or have everything given to them for free) I mean the people that just need some core training...

... that they can go crazy with, and they can leverage those funds to apply and (hopefully) become accepted into the Alliance Project where we can work on the really interesting stuff...

If you want to work deeply with our Team and learn EVERYTHING we do, know and teach - the Alliance Project is what you want...

... it is like a Badass Brain Transplant, in fact that should be the new name...

Anyway, a select number of members who have graduated the ranks of the community will be invited to apply for the Alliance Project (with special pricing, not that they'd need it at this point) and work with us...

... something to know about the Alliance Project by the way is that it has changed quite a bit, it is kind of "closed" and most of the students who come through are trained by Millie, Zach, etc. to perform and execute ONE specific Model...

... it's been an interesting shift, I have taken fewer students and by working with only a handful of companies and accepting shares everybody has made more money, I won't get into the successes here but they are remarkable.

So what's this really worth?  (Real-Life Value)
The invitation to apply would already assume you were consistently adding an extra 10-30 grand a month that would NOT have otherwise realized and since there is a standard discount and friendlier terms applied...

The Bottom Line: This alone is worth at least $19,995


Eleven: Contracts, paperwork and how to get teams of legal assassins working for you around the clock - for FREE, this is way more than just free legal counsel
One of the scariest concerns people have is legality.  So included will be a section of legal forms, documents, disclosures, CYA paperwork and a variety of other legal documentation (well over $100,000 in legal fees and costs to put this all together...) that you can have reviewed...

... reviewed by who you ask?

Well that's another crazy feature, one of the first Empire Episodes you'll be getting will go in depth and show you exactly how to get all your legal questions, preparation, closings - and everything else legal related - all answered for FREE -

Not only will you not pay for it, but you'll be paid for it.

... you'll have the best legal teams in the country fighting for your approval and bending over backwards to cater to every whim, and you'll be making money instead of paying for it...

... very cool.

So what's this really worth?  (Real-Life Value)
To have a legal team assembled, on call and ready to fight on your behalf can cost hundreds of thousands of dollars - and that's if (a big IF) you know what to look/ask for...

... I'm not even counting the ability to do this at will, in any area in the world or with any type of legal team...

... just avoiding the headaches most people go through to put one deal together because they don't understand the legal aspects, to know that you won't have to deal with that?

To know that you can close on transaction after transaction without being present, negotiating or dealing with the last-minute-resistance nonsense?...

... I'll just put a fraction of the real value on this and we'll go with less than what just one attorney (not even a team like you'll have) will try and charge you, and successfully charge others up front -

The Bottom Line: This alone is worth at least $3,995


Twelve: Real estate with no cash or credit
I don't believe how many people still think you need money to make money, it seems like this ignorance has infested the area of real estate more than some other industries...

... but in one of the initial Empire Episodes you'll see exactly how to buy and sell real estate, all over the world, without putting a penny as a down payment, with getting credit pulled and without looking at a single property...

... like nearly all the models I teach, our Team has really invented just about all of this, I know that may sound over the the top if you don't know us well, but that's because...

... you don't know us well.

So what's this really worth?  (Real-Life Value)
So what's it worth to avoid...

... bankruptcy?  Risk of getting your credit pulled or losing a ton of cash that you "invested" in the form of down payments?  Loan sharks demanding increasingly higher payments on upside down properties?...

... scrambling to answer probing questions, providing blood samples and giving your first born so that you can convince pencil pushing non-entrepreneur loan officers that you've got a "good deal"...

... applying for thirty credit cards so that you can shift through county records, wait in long lines at foreclosure auctions or become a "better" ambulance chaser of people in death, illness or unemployment - and you'll have cards ready so you can charge them to get cash quickly - this way you can buy the respect of these people and not "miss out"...

What's it worth to avoid all that - permanently?

Reality check: to get the real answer you'd have to consider (or better ask) the people who've been to jail, divorced, beaten, murdered and/or committed suicide because they made the mistake of using their own cash or credit...

... not to mention the stress, which has been linked to cancer...

What's a (potential and PROACTIVE) cure for cancer worth?...

Oh... I don't know...

The Bottom Line: This alone is worth at least $38,919


Thirteen: No leaving your house; Remote Control Empire
One of the biggest mistakes people in real estate - and in business in general - make is they ignore the *business* part of their business...

... so nothing gets done in their company unless they do it themselves...

... in real estate they end up looking at properties, managing tenants, personally meeting with buyers, agents, renters, etc...

... this is almost always a complete waste of time -

If you have to leave your house, boat, private jet - whatever - in order to make money - if you have to do ANYTHING - then you don't have a business...

All of my stuff is about running your company smarter NOT harder...

... so with every Empire Episode you get from me you'll see exactly how to hit $10,000 - $30,000 with just that one model - and WITHOUT leaving your house.

So what's this really worth?  (Real-Life Value)
The real value of being able to be able to build your Empire from anywhere in the world...

... no driving around looking at properties, putting out signs (although I love doing it), no meeting with business owners or inspecting plants, no meeting with brokers or going out to lunch to "get to know each other"...

... no more going to courthouses and milling through novels of redundant, encoded and Matrix-like legal code hoping to find "a good one"...

... no meeting with neighbors, property managers or apartment owners to "research"...

... no meeting with attorneys, buying them lunch and paying $1,000 for the "honor"...

None of that - NOT YOU - not anymore...

To put a number on this would require all the costs of leaving your house (opportunity costs alone would put this figure in the millions...) and the value of building your company the smart way - something almost nobody in the world knows how to do...

So I'll use a number that too many people have gone from zero and hit as their monthly (exponentially more people if we look at quarterly) income once they get it...

The Bottom Line: This alone is worth at least $57,995


Fourteen: Interviews with Builders, Student Examples and Real-Life Walkthroughs - LOADS of Real-Life of Badassery in Action
(not to mention the BC...)
This is one of the most fascinating parts of this project...

... the Builders.

When I've done training calls in the past they are open-ended and informal and they are always recorded.  The cool part about that is that you (or any other student) can go back and re-live the experiences that others have had.  With WBE though, there as an added element...

... sharing.

So yes as we do calls and talk about what different people are doing - that's all happening real-time - BUT there's also future and past examples that are in audio/video and in print. 

... The idea here is that you get to hear from real people - just like you - and you get to see exactly what they did, what they said, their exact order of operations and how they put a model (or several) in place for themselves and their companies...

So what's this really worth?  (Real-Life Value)
Not only would you have access to what they did (unheard of), but with the WBE community there's mountains more and you'd able to learn from different vantage points... and since our target would be at least 10-30 grand it'd be safe to say that hearing exactly how they did it, having access to them explaining it - before, during and afterwards - and the overall camaraderie in the association would put this on the LOW...

The Bottom Line: This alone is worth at least $19,995


Fifteen: Templates, letters and examples ready to be copied and pasted (Compliance Dialog in Print)

At first I said that the quality of this material would depend on you, and even though (as I mentioned) I screwed up and we had a bunch of LCs to start with - the REAL Builders delivered... big time.

There is so much utter brilliance - and move every week - so I have arranged for an open sharing and exchange to take place where each Buider can share their best ads, headlines, scripts, letters, templates, sites, etc. that are working best for them...

... this is a great way to enjoy the fruits of countless testing without having to do the work yourself...

... none of us is as smart as all of us -

Here you can steal the smarts and share yours as well for others to steal and benefit from.  The beautiful part about this is that at any time you have mountains of badassery - so if somebody got to $10,000 in a week with a certain approach or dialog you can not only see what else they've done but you can see exactly how they did it...

... still don't believe I'm giving this away...

... this is another reason why we now have an application process...

... the level of awesomeness that you'll be exposed is truly remarkable...

... I need to make sure we're careful who is accepted and who isn't - NO DFs!...

So what's this really worth?  (Real-Life Value)
Just one word, one phrase, a simple change in the order of verbiage or context can make a terribly campaign into a money sucking monster...

... so being able to find these gems, and to look forward to sharing your successes - not only makes beating your results and hitting better numbers easier, but a virtual certainty...

... plus there is something to be said for the accountability that you'll have knowing that you're going to be sharing your success and numbers with others, if nothing else this'll force you to run your company better...

Just beating a single control (marketing lingo for what you think is working best right now) can easily double a company, but let's dwindle that down...

... so there is that value and consider BUT then to be able to see and learn from Builders in a way that is nowhere else on the planet?...

... to see "what worked" and benefit from generosity like I've never seen?...

... if there is a value for that then you would have to access to learn from something similar to it (you don't, it's only on WBE) so I will still be conservative and use a number that is a fraction of what others have told me this ALONE is worth...

The Bottom Line: This alone is worth at least $19,995


Sixteen: Learn from Terminators ($100k/munf)
At first I made it clear that my personal involvement with this community would not be as much as others - and that I was convinced to do this by the barrage of requests I got (in response to the site www.AzamMeo.com) about setting up an association or community...

... and since I didn't plan on being as involved I had to find some Bada** folks to help run things and get this going, and the only people I trusted enough to do this - and who are familiar enough with our stuff...

... are the people on our Team. (Remember the title of a Terminator = at least $100,000/month)

So whether it is Sunny, Max, Tricia, Sam, Stephanie, etc. they were to come in and help run things, and I arranged for them to get a piece (a large piece) of the ownership in the community -

But make no mistake here -

They were to do it because they believed in this project - the money was peanuts compared to what they would make if they spent the same time working on ANY other project...

... so I really appreciate their willingness to share and help, and although Millie and Stephanie already work with several communities like this (and I've stolen many of their ideas for this one) this association is going to be strictly for Business Builders...

... this is also one of the main reasons why I ONLY wanted people as Builders who were going to maintain the correct energy and ambitions - being active and contributive towards the goals of the community -

I wanted to be fair towards the Team and reward them for agreeing to help by providing people who are thankful for the help...

... BUT...

... as I said this is one of the things that got really fu**ed...

... with incongruent commitment levels, lack of proper qualifying of Builders, incessant focus shifting away from the best people and priorities, not respecting a badass performer by allowing for LCs to contaminate them (or even have the opportunity to), etc...

... people were (rightfully) upset with me.

So that is being fixed now BUT that doesn't change the fact that on the audio books, episodes, through BC, WBE, etc. each Builder still gets the chance to see firsthand the insane stuff these guys do everyday...

... but given the new things are handled and how I will be working much more closely with Builders and the training and material will be different and all new - it's a major change on a lot of levels.

... and through some of newer projects (like the GXMs and Branches) each Builder also has a chance not just to learn but to execute WITH the Terminators on our Team and elsewhere.  I'm also going to make sure some of their BC and brilliance is shared in different ways - I do a lot of calls, interviews and other sessions where you'll get to hear exactly what they're doing and step by step how they operate.

Often these sessions are not meant for the public to be "out" so you'll get a glimpse into a world that is not available anywhere else.  Today, for example, we just wrapped up a two hour recording session where I picked somebody on our Team's brain and found out exactly what they did during their week-long trip to California to help a 10+ billion dollar company move more vehicles than ever in their history.  They're getting paid over $600,000/year for the transactions and domino transactions and it can all be set up from scratch in less than two days - in fact, they were in CA for a totally different purpose and only worked on this during off hours.

That's just ONE example, from just today.

It's that kind of stuff - that kind of world - that I'll make sure you get to experience and, eventually, be a part of and partner with us.  That vehicle thing from above, if I told you much more about it then it would me be more obvious who I'm talking about - but the amazing thing is that it was all done with signs and calling. 

There is no limit to application of this material.

So what's this really worth?  (Real-Life Value)
These folks are some of my dearest friends and I don't like the idea of putting a monetary value on their input, so I'll make this short...

... if you aren't clear on these guys/gals being the best in the world, you should go through the Alliance Episode (www.WorkWithAzam.com) and you tell me what other group in the world has accomplished as much as they have...

Let alone where they came from -

So getting the opportunity to work with them, be around them, get to know them, learn from them, and become friends with them is truly priceless...

... but I'll painfully put a number on this and remind you that the average income of a Terminator (our ranking system at "Team Azam") is $100k/month, so you'll know they're out making it happen, and they truly aren't doing this for the money but they're sharing and helping because they actually want to help people (who want to help themselves!)...

... after convincing them that I could turn things around - then doing and fixing most of the issues - I was able to get them back on board and capture lots of their brilliance for Builders...

... ask yourself how many people you have access to right now that have this set of pretty significant and unique qualifications...

... how many of them are actively trying to help you right now?

... given the Terminator income requires taking at least 2-3 Models from scratch, the minimum number I would put on their input and sharing is still doing them no justice...

The Bottom Line: This alone is worth at least $99,995


Seventeen: Certification and Testing (and Propaganda Materials)
At first I was thinking and planning on eventually implementing a formalized testing process, graduate certificates and ranking system to Builders based on how well they understand the material, how much they have grown their income (and their companies) and how much money they've put back into their communities...

... the idea was to create a hierarchy of achievement that will let others know what is possible with WBE and let the anti-capitalists know that money isn't evil...

... this would've also been a part of the International Business Builders Association testing process so this certification will actually carry more meaning...

BUT...

... when it became obvious that tighter groups should be the norm, and that just being part of the groups carries a value of it's own (that rhymes too) - and then when the focus was on making sure quality folks were accepted and the performing Builders - the best 15-20 or so - were creating a new valuation method of their own...

Credibility and Positioning.

These are two vital things that you'll learn to master - if you don't you WILL be a victim of that inaction, but chances are that you won't notice ("a pawn in a game that you don't even know is being played") - we train so many different ways for you to completely master this that you'll never worry about this again. 

Gaining Compliance like a Terminator.

And credibility, positioning and compliance are some of the reasons why the certificate and testing was going to be involved - although the testing was going to also ensure skill development too - but there are a few different ways that we can reach the same goals, or even better, with some of the stuff the other stuff that was developed.

... with the GXM and the SS and other projects for example, the assignment of titles hasn't been as much of a priority though because Builders have found really creative ways to leverage the informal research at places like www.TheSmileStudies.com to work with and help their communities...

... but I still plan on doing something like this, the cool part is that with the best Builders I'll be working with define the kind of processes that we should use, it's a fun exercise and it helps to "Fire those Dendrites"...

So as we brainstorm a formalized approach, or possibly a "degree system" or something like that  in the meantime we can work on this together so I can get your input on what you want to see AND there are (literally) thousands of ways that each Builder can use the projects like the GXM to get masterful with positioning. 

So what's this really worth?  (Real-Life Value)
Let's face it, accolades and awards - when properly used - make a difference...

When used with the right endorsements and testimonials they're even better...

But nothing is like the power of STORIES and emotional capital...

When that investment is put behind your cause it makes...

a real difference.

... a huge difference.

If you did nothing else but use search engine ranking, or included this in your Media Kit (something I plan on going over...) and you just did one extra transaction, or got just one more referral, or it gave you just that extra inch in your negotiating or dialog...

... not to mention the confidence boost -

What would that extra income be worth?  You would've lost it otherwise...

I'll be working with Builders to come up with a formal system of sort (so you can be a part of that) but...

... and this is a big one...

... BUT with the GXM and similar projects and the unreal ways that WBE-approval is already being used by Builders - even single piece of informal "testing" - makes it very easy to do just one extra deal as it is, let alone as it improves every single day...

The kind of compliance you'll be getting - and the BS you'll be able to avoid - when you're properly trained, is mind blowing.  It really has blown me away and it's part of the reason that we haven't made it a priority to have a specific or formal certificate because when you get better with just a fraction of what these guys/gals are doing...

Compliance will be second nature.

Even if you just did a SINGLE extra deal, or even just enhanced one - it's hard to put a tiny price tag on that, but just to be even more conservative (and everybody that I'm referring - EVERY ONE OF THEM - will tell you that this is way too understated)...

... but let's stick with low numbers here -

The Bottom Line: This alone is worth at least $9,995


Eighteen: Buying/Owning companies (and RE) ZERO down
One of the big mistakes I made when I started out was that I did NOT get ownership in the companies I worked with, instead I was so hungry for - and shocked to get - a paycheck...

... so the idea of "asking" for anything more terrified me, until...

I figured out the secret...

... there are simple tweaks with licensing, transactional financing, royalties, ownership retainment agreements - and a host of other vehicles that are killer ways to buy, own and sell companies all day long...

... with no money into the deals, no credit checks, no talking to a banker, no convincing or finding "motivated" sellers (the companies don't even have to be for sale!) to take some crumby offer you threw together -

No, no NO!

One of the main reasons we are going to building companies...

... is because they'll be your companies - so we'll go over how to add companies and business interests to your Empire...

... a hair salon here, a roofer there, a theatre, an airport, a recording studio -

And these examples?

Aren't theoretical, hypothetical or what "I have done, and so can you..." no we're past that - those are all real-life examples of what others have done - and are doing everyday - with our material...

So what's this really worth?  (Real-Life Value)
Millions, billions even (I plan on getting there... we'll see God willing) - I don't want to enter a diatribe about how unheard of this is or how nobody on Earth is teaching this and how insane you'd be to not jump all over this...

... I won't get into people with hundreds of millions of dollars clamoring for a piece of the cake because of these models, how this has made billionaires turn their heads - and I won't even mention the celebrities that students and clients have been working with because of these ownership models...

... instead I'll just say...

... this... is... neat... stuff...

... but I'll give it a number that is less than one TENTH of what I've been told the number should - and much less that I've seen students and clients pull in... monthly -

The Bottom Line: We'll beat this value down to $9,976 (instead of over $100k)


Nineteen: Honor System Policies (yeah... this is crazy)
This is different - really, really different and it may be (WAS) a terrible idea...

... this entire community and association is going to have a high level of trust built into it, I'm going to rely on you and the others to be trustworthy, and as a Buider you'll get a much better idea of what I'm talking about here...

... but just going through all of these 19 items and you get an idea of the kind of sharing, partnering, internal confidentiality, etc. that is encouraged - and really required for this to take hold the way that I plan...

... I'm going to treat all Builders like gold and assume everybody is on board and actually here to help and be honest and fair to the others that are contributing.

What this means is that when you introduce a deal, idea or principle that you do NOT want it shared outside of the group, you'll have the confidence and be able to freely speak as if you're around friends...

... because you will be.

All the material, information, etc. that is made available and shared will be strictly kept among the community - everything...

Yes people will be in the position to take advantage of others, but they don't because they are so committed to the success of their ventures as well as that of others...

I think.

So that's what I said when we started...

... with the HSF (Honor System Financing) and other parts of the Honor System Policies - I made sure that it was easy to take advantage of me and the community AND that nothing would be done to stop or police it...

... I wanted people to do the right thing because of who they innately were versus fear of repercussions...

... what did we learn?

... there are some real pieces of sh** out there...

... real pieces of sh**.

... So we went on a Cut the Fat process and got rid of tons of Builders.

... but more importantly the solution includes spending (expensive) time qualifying Builders so we get the right people and get back on track to the unreal success rates I'm used to...

... so the Honor System Policies are still in place...

... but they'll be executed with better Builders from now on...

So what's this really worth?  (Real-Life Value)
To know that each Builder has promised and delivered on this non-disclosure Policy opens up a new level of interaction in virtually every conceivable dialog...

... people share more, give better - more concrete - examples, are more willing to give their best data, results, feedback, examples, secrets, lessons, resources - when they know for SURE that they're getting the same from other parties...

... I can tell you from personal experience, that once people trust each other - and I mean really trust each other - there is a new dimension of how deep and beneficial a relationship becomes...

... I once read that true love is giving somebody the opportunity to completely destroy you and trusting that they won't...

Powerful.

Well in our community each and every person will have the power to abuse trust and hurt others - even not helping or not giving your all is actually hurting others when you consider the opportunity cost of doing it half-assed or not at all - but...

... having that power also has a flip-side...

The ability to help like never before.

The Bottom Line: This alone is worth at least $9,995


You will commit to the community...
... and it'll commit to you -

Crazy Bonuses

If it isn't totally clear by now, I was really looking forward to seeing this reach incredible heights...

... once I realized that the quality of Builders and the process of becoming a Builder needed to be changed - and once those new policies were put in place - the result was brilliance...

... WBE is doing some amazing things.

... and we can do even more...

... so as my way of helping to make that happen I'm going to include and make available some wild and unique elements as my way of saying "Thanks!"...

... as with everything in this project this will rely on you and the others like you are moving forward and building their Empires, so I want to stress that although not everybody will be a good fit for this...

... the ones you make it through will be part of a family and together we can do amazing things...

... so this may be something that is down the road (like with a Branch for example) but even if you're not ready for some of this immediately, you'll get to see what we're doing with Builders who are...

... it's badass...


Business Builder Bonus:
Charity Syndication Purchase

This has actually been taken to a new level since I first thought of it -

Another great idea that came from Sunny and Millie, and something we finally got to pull off with some of our Branches...

... there are a few ways this works, and we have actually built a few entire Models around this idea...

... at first I was thinking of doing some sort of drawing among Builders and then whoever is picked will get to choose their favorite charity, then we purchase a deal (real estate or otherwise) by splitting the costs among Builders - so 100 people each donate $200 and invest the $20,000 to buy, fix and sell a property for example...

... then the profits are donated to the charity.

Everybody wins; the community gets rid of a clunker, the contributor gets a tax break and the charity gets an extra $20,000 - $30,000 (or whatever the profits are)...

... but working with so many Builders (many who were NOT a good fit) was not idea so then after we started Cutting the Fat and now focusing on a much tighter group of Builders there are some other ways to do this...

... we can still operate the same way but since the focus will NOT be on having tens of thousands of Builders, there are a few better ways to work with (better) Builders, here's just one...

... instead of money being used to do one and then those profits alone  donated, you would take shares in a company you are working with and donate the piece of the company...

... sounds simple right?  I won't get into everything here but this has a spin that is revolutionary and it's a way to get companies and HUGE discounts and never have to use your credit or come up with money to buy them...

... you just get paid every month and so does the charity.

... yeah, it's nuts.

... and that's just one way this is being done right now, there are dozens more...

... we can also donate the entire asset, this is what Sunny and Steph are doing with schools, they are raising money for IPOs and then giving the schools all the interest so they have money accruing for years...

This is an incredible way for us to give back.

Value: Priceless

 


Business Builder Bonus:
Live Events

I don't do "seminars" anymore, earlier I explained a big reason why...

... so I much prefer small, focused Events or workshops where the audience is actively involved and they walk away with immediate changes in their companies... I mean Empires.

So here area few different scenarios where an Event'll be put on and you - as part of the community will be invited to attend...

... one, we decided to put one on just for Builders...

... two, for some reason we're putting one on for some other reason and you - as part of the community - are invited with special (or nonexistent) pricing...

... your goal should be to become a leader among the community so you should get involved with learning, teaching and training our material.  Part of this is helping to make sure that all Builders are focused on the RIGHT things and not wasting time or turning into LCs...

... this is important when it comes to live Events because nobody wants to be around losers, it's easier to get motivated about putting these on when Builders are performing...

... another cool thing about these; I have NEVER let people know outside of those who were invited) even KNOW about upcoming Events.

Why is that so special?

Because that way you don't have to worry about being around seminar junkies or morons, in the past this has cost me millions but I would rather qualify a much smaller room than lower the bar or settle on the quality of people there...

... and now with our screening process the Events are guaranteed to have the right energy.

... also I never put on a "pitch fest" where "guru expert speakers" show up and sell sh** from the back of the room...

... better hurry, there's only 12 left!

You won't have to worry about that, and whatever Events we are involved in are considered life-changing by attendees - so you'll leave with an Empire in the making and more pumped than ever...

Not to mention the value of having our Team locked in room with you for a few days...

... this is actually a pretty big deal...

... usually if I speak or spend all day with a person or group it's around $25,000 - $30,000 but I don't even do those much anymore because if I like the company enough to do that then it's just easier to buy them...

... but when I - or anybody on our Team - does an Event like this it's usually at least $15,000 to get a seat...

... in fact WBE has made getting to an Event cheaper than ever...

... they're awesome and the people are great, if/when we do these, they're badass...

Value: Priceless

 


Business Builder Bonus:
Deep Discounts

As far as being a "guru"...

... I need that title like a dog needs a bicycle...

... although I'm not too crazy about it, and the informal education I provide was something that I only did in reaction to people asking me for it...

... after seeing how the industry was, how few people - compared to what I thought - were taking action and how much more enjoyable (and profitable!) it was to focus on a smaller group and just do my stuff rather than teach it...

... I slowed down...

... with that said I do love teaching and sharing for several reasons - it is one of highest forms of giving, the results can outlive us all, lack of education is easily one of the biggest problems in the world -

Not to mention when you teach you get better yourself -

... so my fervency to edify - and to be edified - has never cooled.

I don't "sell" much to the public in general - at least directly - but as explained above all there will be some members who are invited to join us in the Alliance Project, and there will be a discount provided...

... also whatever public Events that we put on you will also be invited with special-association-only pricing...

... so anything that we directly have and/or fulfill - like Assets for example - you'll get special Builder-treatment with.

Value: Priceless

 


Business Builder Bonus:
Price Lock Guarantee

It is a fact, with just about everything we've ever done...

... as more people get involved and start going crazy...

... the price goes up, way up.

Normally this is because in order to give the folks the proper attention (more than promised!) we have to either have fewer people involved or justify hiring help with more revenue.

But that won't be a concern for you, whatever price you have right now - I'll guarantee it will not go up for you...

... EVER.

No matter what the price goes to for everybody else, no matter how much pressure is put on us to raise prices, no matter how others will try and elbow their way into a spot...

... None of that'll matter to you.

Your HSF pricing is locked today.

Value: Priceless

 


Business Builder Bonus:
Empire Training 101: Audio Book Series
Running (or starting) your company like a genius.

While other businesses are scrambling like rats on a sinking ship, you'll be hitting record profits month after month.

This is some grounding material that'll show you exactly how I recommend you run your company and turn a one-man-army into an Empire...

... you want to go through this audio first.

This is Meo Method 101...

... and - I'll be honest - this'll change everything...

Your Empire can be built...

... in less than 10-15 hours a week, by working smarter not harder.

You'll see exactly how to outperform, outdo and just plain humiliate any and all competition...

... you'll get more done in the next seven days than you have all of last year...

... you'll avoid the dangerously common mistakes that warp almost every business owner's dreams into a nightmare of failure and heartache...

... you'll learn the kind of dialog to use right now to instantly transform how others see you and they'll be forced to consider you a genius...

... enter any market, any industry - anywhere in the world - and you'll slay 'em...

... they just won't be able to keep up...

Guarantee: What you're done here you'll be ahead of over 99% of all people in business.

Value: Priceless


But that's not all...

Business Builder Quick-Start Audio Books
I want to make sure you hit the ground running, so I'm making a series of audio books available, these aren't skimpy oh-you-have-to-buy-more-to-do-anything-out-of-this BS books...

... they are thorough, complete and you can get started right after (even while) you listen to them...

... you don't have to file through pages of text, wait for anything in the mail, or adjust the screen so all you have to to spend hours reading text...

... NO.

You can put this on a CD, on your iPod, .mp3 player - and you're good to go...

... and you get all of these immediately.

Here they are...

 


Quick-Start Audio Book Bonus:
Why they're (almost) all broke...

The five dumbest mistakes real estate investors make and what over 99% of them are missing - this why they're all going to become statistics and how you'll avoid becoming like them.

Just about everything they're doing is wrong... what you don't know can't hurt you?  It can kill you, here's how it's killing them, and how to avoid being prey...

This is Part Two of the Empire Audio above and after you go through this you'll be light years ahead of just about everybody in real estate...

... the numbers don't lie, they'll almost all fail and you'll see why, for nearly everybody...

... showing up to closings is as useful as watching your lawn get mowed...

... looking at properties is as fruitful as drilling holes in your skull...

... getting loans, using credit, job history, etc. is for amateurs...

... meeting agents for "brunch" virtually guarantees problems...

... looking for "motivated sellers" can be business suicide...

... trying to "wholesale for quick cash" is erroneous...

... going to Home Depot is a waste of gas...

... short sales are a total waste of time...

... doing rehabs is a just ridiculous...

Needless to say, after this section you won't be doing things the same as everybody else.

Value: Priceless

 


Quick-Start Audio Book Bonus:
Real estate investing with no money, awful credit, no job, no banks, no loans and without leaving your house...

... a Crash Course.

For just about everybody starting out, this is the only smart way to get going, anything outside of this and you probably have a death wish...

This is a continuation of Part Two above and although it is a common teaching technique I've been doing for years, I just wanted to let you know that this is included...

.... it amazes me how many people will shop at three different stores for the best price on a set of tools or groceries - or spending just a couple of bucks...

... then when it is time to spend their salary for an entire year...

... they throw caution to the wind.

I love the tossing of caution - hey, that rhymes! - but it is lot easier and more fun to do when you know what you're doing...

... most people don't...

... unless you're already "rich" then just about the only reason you'll be getting loans, talking to banks, jumping through hoops for lenders, etc. is because you don't know any better.

... they don't know where to "find the money"...

... they think that they need to go the bankers...

... or come up with money for the seller...

- but that won't be you - not anymore.

From now on...

... you'll approach investing fearlessly, with none of your own money...

... you'll know the magic words that force prices you buy at to drop and prices you sell at to rise...

... you'll avoid banks and bankers like the plague because you won't need them, and they'll be scratching their heads wondering how you're doing it...

To be honest, I've taught this stuff for so long I'm shocked that people are still blown away by these concepts - but they are - and you'll love 'em too...

Value: Priceless

 


Quick-Start Audio Book Bonus:
Hire people... for free
How to start hiring people today - regardless or your experience or budget - how to hire 'em without paying them a penny out of pocket -

... and get them to go out and bring you back $20,000 - $30,000 a month.

This is how you build an army of people making calls, sending emails, and building relationships for you - helping you buy and sell real estate and companies.

This is Part Three of the grounding Empire Audio and this is where we bring things together so you actually build a company, not just a job...

... this is one one of the biggest mistakes people in business make; they don't hire enough.  Too many people think they're too small or don't have the money, none of that's true...

... from now on you'll be able to start hiring today, getting your Team put together right now...

... one of the biggest (and most enjoyable) secrets I've learned is the power of working with friends and people that you love...

... it makes all the difference to your qualify of life, your passion and your company's bottom line.

This isn't hiring some cubicle-guy in India who sounds like the gas station clerk from the Simpsons...

... or hiring high schoolers to put letters in the mail...

... or looking for "virtual assistants" to spam people...

... or wasting time hiring people who ask about vacation time...

No -

Instead you'll be bringing people on your Team who will be putting money your pocket today...

... you'll know the secret to getting the most out of people (even if they suck) and having them bending over backwards to make you money...

... you'll have a loyal group fighting each other for your approval, and the deepening of your pockets...

... you'll avoid the costly phrases that ensure people take advantage of you, go around you and outright steal from you - there is simple trick to fix all of that, and you'll know it in and out...

Want a Team of performers working 'round the clock to swell your bank account balance?...

This is how to do it, in record time.

If you truly want to help people, push others to achieve more and live their dreams - and have them push you...

... this'll make you make it happen... today.

Value: Priceless



 


Quick-Start Audio Book Bonus:
From homeless
to over $50 Grand A Month

Homeless cage fighter turned drug addict, wakes up in an alley with no memory of how he got there, how old he is or where he lives... less than 30 days later his real estate business is pulling down...

... over $51,338 a month.

Here's his secret and how anybody with a cell phone and the right training can do the same thing...

You may already recognize this story - depending on how well you know our Team...

... after he pulled this off, he trained with use even more and now he is a part of our Team, and we love him.

In this module you're going to see exactly how to start pulling cash out of thin air...

... lightning fast...

... and when I say fast I mean you leave your house today...

... and come back with cash by nightfall...

... and you don't even have to leave your house, but if you're crazed with hunger, you'll probably do it just to do it...

Here's some of the stuff you'll get here -

... how to start totally from scratch - avoid spending money on advertising, standard business start-up costs - and get money coming in today, even if you're homeless

... the secret source of business that everybody knows about but is too scared to tap into, this "porcupine effect" will keep 'em at bay so all the fruits are yours to enjoy - and will continue to be once you figure this out...

... how this works and why if you use even one wrong word (just about everybody else throws these deal-killing words around like careless children behind a flamethrower... and they'll continue to suffer for it) you can ruin everything without knowing this

... and a whole lot more -

What more can I say, this is all about making money fast - today.

Value: Priceless

 

 

Quick-Start Audio Book Bonus:
Make Money Today... yes, today

The fastest ways to put your money in your pocket - without a gun.

This is Part Two continued from above and here we'll go even deeper...

... more on the mistaken words investors and wannabes use that delay closings and paychecks...

... the reason why people in real estate accept far less money than they could be making and allowing to take much longer than you will...

... there is one particular step that - when taken too late or early - forces unnecessary delays and a massive reduction in the amount of money made, but - time this right - and you'll enjoy an extra "money-kick" every time you do it... and you won't be waiting...

Value: Priceless

 

 

Quick-Start Audio Book Bonus:
Freshly fired engineer had his family nagging him to get another job and getting their support for his business was like dragging a safe through sand...

Until he did over $50,000 in four days...

Here's how you can do the same thing (others have done even better...) by buying and selling real estate with this unheard of model...

This model is just killer...

... best of all this can be done for free...

... all for FREE...

... in the example above the student started this model on a Tuesday, and had that 50k by the end of the weekend...

... and this is a secret model that has gotten sellers to give away their houses - I don't mean with a loan - I mean just giving away their houses with equity (money) in them...

... not only do they know they are giving away money but they'll even pay for the work to get done...

Yeah, it's that good.

You won't have to spend a penny in marketing, advertising, mailing, closings, etc...

... and you won't get houses given flat-out to you every time (although they're almost always deeply discounted), but how many times does it need to happen for you to excited about?

... and the actual model is applicable to ANY kind of business, I just picked one of the successes to use above...

... you're gonna' love this'un...

Value: Priceless

 

 

Quick-Start Audio Book Bonus:
Georgia man does over $500,000 a year from bumper stickers, without even paying for them...

... yeah, over $40,000 a month with bumper stickers...

This is Part Two of the model above...

... and it is killer...

... you can get started with this immediately, with no cost, no hiring, no wasting time, you can get put this in place today...

... yeah, bumper stickers...

Value: Priceless

 


Quick-Start Audio Book Bonus:
Quit your job...
and get 'em to keep paying you
(even more money) after you leave

Medical assistant works over 60 hours a week and gets paid five grand a month... then she quits her job, and they paid her over five grand a week.

This is how students all around the world are quitting their jobs and getting their ex-employers to pay them MORE money after they've left...

Waitresses, lawyers, handymen, receptionists (a lot of receptionists), realtors, carpenters, trainers, parking lot attendants, computer repairman, manicurists...

... that's just a small sample of the groups of people that have used a simple technique to walk away from their jobs - just up and quit - and still get paid by employer long after they're gone...

... it's all  done legally and they can actually get paid more money, in fact the employer/s happily write those checks because of this nifty secret...

... it doesn't matter what the economy is like, where you're located...

People are doing this around the world.

So many people ask me about this one technique, so right here I'll get into it, and the strange thing is that just about everybody knows exactly how this technique works - celebrities use it all the time and we've all seen what it can do...

... everybody sees it, but nobody really sees it...

... once you do, you'll be able to quit your job - any job - in the next 30 days and still get paid... even more...

... so you leave your job, and you still get paychecks, for even more money...

... this is so simple to do that you won't believe how it easy is, and we have students and clients doing this all around the world...

... I know this is a somewhat ironic bonus to include in a Business Builder Bonus, but I know that often when people are starting out they keep their jobs to have that security, so if that's you...

Those days are gone...

... even if you don't have a job you'll still learn a lot about how to put some extraordinary models in place, and you don't have to even have a job with these companies so you can work this arrangement out with just about any company you want...

I've had people hear this and come back and tell that this single model changed the way looked at - not just money - but everything in their life...

Value: Priceless

 


Quick-Start Audio Book Bonus:
How to pull out $500 - $1,000 a day using websites like YouTube, Facebook, Twitter, etc...

... WITHOUT...

... blogging, using robots to make/be fake friends and followers, annoying people, trying to trick Google or Craigslist (good luck with that!), sending a single tweet - you don't even need a (fu**ing) website.

"The internet has changed everything."

"You need to get a website, NOW!"

"Twitter will save your company!"

... all BS -

Yes on one hand the internet has changed everything, on the other hand it has changed nothing, just made things faster...

... there's no such as "Internet Marketing", it's just marketing on the Internet, the game hasn't changed - just the venue...

... almost nobody understands some core concepts about the internet, and this is the reason almost nobody that tries to make money on the internet ever does...

... they end up broke, miserable and pissed off.

In this module we'll debunk the whole "Web 2.0" (or is 3.0 or 4.0 now?) nonsense and get right to the point...

... almost everybody trying to make money uses websites (and the entire internet) the wrong way...

... if you think Google is in charge - you're missing out, and if you think you need to have a website - you're just lost...

... this is how to use free sites like YouTube, Facebook, Twitter, and a ton of other sites that people ignore, and how to get them to print you money...

... no blogging, no spamming fifty thousand people to be your "friend", no sending out bad jokes or telling people what you ate last night or why you have diarrhea (yeah, that'll get you rich, right?)...

... no setting up fake accounts to make yourself seem "cooler", you won't be spending hours and hours monitoring paying per click campaigns (or trying to outsmart Google) and hoping you don't get charged $5,000 in a day (this happens all the time!) with no sales...

... no sending chain emails and hoping people forward them (with subject lines like "IT WAS ON GOOD MORNING AMERICA, PLEEEEAAASE READ!!!"), no taking silly pictures of animals, old people or you feet - and trying to exploit them...

If you didn't know - this is all being taught right now, and people are paying thousands and thousands of dollars to "learn" that stuff - can you believe it?

Here's the real deal...

... once you get it - I mean really get it - you don't have to spend time commenting, creating accounts, writing email after email...

... you can use 100+ year old techniques that virtually everybody is convinced "don't work" (because they never really understood them in the first place) and get your computer to print you money...

... without coding, without having a website and without having any techno-knowledge...

... you can have everything set up by somebody else, they'll do it for you so you never even have to visit these sites, let alone log-in anywhere (no more passwords to remember) or worry about keeping up with and visiting with dozens of websites - no...

... you can hit the ground running and when you're done here you'll get that computer to spit out money...

Value: Priceless

 


Quick-Start Audio Book Bonus:
Get the best legal teams in the country working for you for free-
 they'll do your closings, answer your questions (without charging you or looking at their watch), provide paperwork, allow you to close real estate and business deals remotely...

... they'll do everything for you and give you a clear state of mind on all your transactions, and you won't pay them a penny out of pocket.

"That's illegal here."

Every heard that one?

Not anymore, not after this...

... one of the biggest fears people tell me about is the legality side of things, and this can be scary because if you're not rich you normally don't have as much latitude...

... plus when people don't "get it" they will too often buckle and believe whatever they're told, it is much better to have a legal team that you can refer to anybody who questions, imagine this...

Moron: "I think that's illegal..."

You: "You know of (BIG LAW FIRM), right?"

Moron: "Of course..."

You: "Well John Smith over there handles these deals for me, do you have his direct line..."

Genius.

In this section you'll learn about a killer model that is being used by students everywhere - this is how you can not only get the best legal teams around working for you...

... but you can grill 'em whenever you want and get bottom line answers to your questions, so with any of the models we present and go over - if you have questions - you just ask them...

... they'll do your deals, fight for your approval and when you have something crazy you want done, you tell them what you want done (not what you want to learn more about) and they scurry off and get back to you when it's done.

... you're not going to be charged every time your attorney answers the phone, sends an email, make a bowl movement while thinking about you...

... no more dramatic overreactions to creative ideas that you discuss...

... instead they'll fight like rabid dogs to prove to you they're your man and they can get it done...

... you'll have their undivided attention as long as you'd like, they'll fight like rapid dogs to keep you happy...

Value: Priceless

 

 

Quick-Start Audio Book Bonus:
Geek stuff done for you... for FREE
Get your websites, email programs, Facebook accounts - all your geek stuff - done for FREE.

This is Part Two of the module above involving attorneys, and I'm including it separately because I know that so many people are nervous about getting websites set up...

... figuring how to email 1,000 friends at once...

... how exactly to set up your texting?...

... what does FTP mean?...

... who should you host your site through, is CPANEL better than Windows, Java, Linux or Apple?...

... is that even a real question to ask?

You won't have to worry about any of that.

Not that you need websites to get going, but eventually you'll probably want one, so in this module you'll learn all about how to get your websites, emails, VBs, etc. all done FOR you...

... for free.

Value: Priceless

 


Quick-Start Audio Book Bonus:
Wholesaling Sucks!
How to get 100 - 500 cash investors coming to you every single day, each them itching to get in on your real estate and business deals (that you can get from us)...

... and you build this stadium of people - all of it - for free...

Building a list of people that know you, like you and want to work with you - is an art form...

... and it is one of easiest ways to have cash-on-demand...

... and it doesn't matter if you want to move real estate, companies, private money, become your bank, become a fundraising magnate - getting people with money under your influence will change everything.

Too many people get too few people in their sphere of influence, and the people they do manage are too often unqualified, unresponsive or quickly scared away because the proper dialog isn't used...

... one of the fastest ways to get rich - to being truly wealthy - is to help rich and wealthly people get what they want, from now on you'll not only know what to get 'em and keep 'em happy - but how to keep 'em glued to you...

... there are profit and relationship killing words that untrained investors use (one of them has to do with "wholesaling") but once you fix your vocabulary you'll be running circles around competitors who "can't find buyers" because they're involuntarily deflecting people with money.

These 10 items will keep you snowed under a storm of people with money - and it'll be growing everyday...

... within a matter of days you'll have access to more money - and people as "desperate as housewives" to get rid of it - than any of your competitors put together...

... they'll have to go through.

Did I mention you can all this for free?

Value: Priceless

 


Quick-Start Audio Book Bonus:
Send an email and have over $7,113 hit your bank account.
.. and how to net $10,000 - $30,000 a month from now - just from sending emails.

... how's that for simple?

... and how to build a company around getting them to wire money into your bank account before you even talk to 'em...

This is Part Two of the above section , and it's real simple - you hit send, and you get money...

... well, not exactly because you don't have to be the one to hit send...

... in fact, when you set things up the way we're going to talk about here you won't even know about the button pushed, or what email is being sent, or to who...

... you'll just know money is hitting your account.

This is so easy to do, it should be illegal, and you don't even have to sell anything - so even if you never move a single piece of real estate, a single company or business interest - no IPOs - no nothing...

... you can still make a killing, without ever "converting" the people that are coming to you.

When it comes to emails, and Web 2.0 - really anything on the Internet - the untrained tacticians' will almost always miss the boat because they think "things are different" - they're not...

... making money today is the same as any other time, and I'll prove that to you...

... and I'll show you how to avoid becoming a statistic like almost all them will be...

Send email.  Get money.  That's it.

Value: Priceless

 


But...

Wait 'til you see this three-part-off-his-rocker-are-you-serious-Azam-unheard-of-guarantee...

... you'll want to pay close attention to this...

... I want to be totally transparent here and make sure we're on the same page...

... so after you read these guarantees (carefully) you'll know if this is for you or not...

Here are your guarantees...
 


Big Ball$ and Unheard of Guarantee   ONE:
This won't be about me

You won't get pictures of me in a fancy (usually rented) car...

... or in a video that is conveniently shot poolside...

... all with the subtle context of "this could you be you" -

F*** that.

To be honest I work over 80 hours a week, have never (NOT ONCE) gone on vacation and I dress like I'm homeless...

... I do like cars and houses though...

... not that you'll know, because I avoid the "rapper mentality" and that kind of transparent bragging is so embarrassing that it makes ME feel stupid just for seeing it...

PLUS -

You won't hear a sliver - or even a casual mention - of how much I'm making...

... I used to hate when people would justify their awful advice and poor guidance by pointing a success that they've had...

... so I don't do that - in fact just about everything I talk about in general is...

ABOUT OTHERS.

So when you hear something, see the results of a model or get more info about how effective what I'm talking about is...

... by the time you hear me discuss or teach a model it has been tested hundreds of times, in markets around the world and in unrelated industries...

... and the success of others is the gauge.

So whenever I share something with you I'll give you specific examples of how other students, clients, friends, people on our Team, etc. are making a killing with that model...

... NOT ME.

This is priceless because it proves that the model in question requires only discipline and skill - not talent - and it'll also help you see how I recommend you build your company and training...

... focused on others, not you.

Whenever I hear "wealth experts" or "gurus" talk about how great their material is, they will almost always focus on their own success, which makes you wonder...

... even if they are making as much money as they say (not likely) who cares?...

... who else is getting rich?

With all my stuff - you won't be wondering that...

Value of this piece of mind: Better than Priceless

 


Big Ball$ and Unheard of Guarantee  TWO:
I will NEVER make this about the "money"...

If that's not nuts, I don't what it is...

... as we started I put every penny back into the community and our schools...

... this was before I learned how to better run WBE.

... my goal was to never make a penny from this, and that's not changing very much because any money I do make will be pennies BUT since I won't be going out of my way to make sure I don't make money, I wanted to clear this up...

This was all explained in the older Episode above by the way.

After we have this set the way I described earlier I plan on partitioning the "company" and distributing ownership in the association, I will retain a bulk and give it to our overseas universities as this project runs/grows...

... at least that was the idea -

I said that maybe it won't work out quite so perfectly...

... it didn't.

(have I said that already?)

But here's the thing - of all my income less than 5% comes from any/all teaching -

Less than 5%.

... it's also a big reason why I can afford to be picky with who we do and do NOT work with...

... because - financially speaking - I just don't care.

This is also an element that people LOVE about our stuff; the passion, and my REAL motives, are crystal clear...

... so I give you my word that from now on I won't settle on the qualifying of Builders and students again, it was a mistake and I realize that now...

... the time, energy and attitude it takes to screen the masses and to put our filtering mechanisms in place is a mountain of work but I'm happy to do it...

... and you'll know that the "money" (which is less from this than ANYTHING else I spend time one) is hardly the motivator, so when you work with me, somebody on our Team or a Branch - or whoever in WBE - you'll know the genuine caring that goes into every step...

... what's it worth to have that piece of mind?

I'm not sure if this is the best move, but the folks I've explained this to are elated with the transparency here, so...

... I think you'll be too.

Value of this piece of mind: Better than Priceless

 


Big Ball$ and Unheard of  Guarantee  THREE:
Follow the instructions for 15-20 hours a week and YES, you will "get rich"... whatever "rich" means to you.

That's simple enough, right?

Maybe getting "rich" to you looks like...

... $10,000 - $30,000 a month...

... or $5,000 a month...

... or $50,000 - $100,000 a month...

... or maybe you make that now and you want a lot more...

... or less, or the same as you make now but with less hours a week...

Everything is relative to your current income BUT once you learn the skill of how to use our stuff and grow a company then you can grow any company - and as many companies as you want...

You're going to be getting a ton of material from me, and at any given moment you will know exactly what to do (and what NOT to do) to get things moving...

... so you WILL know what to do and I will personally walk each Builder through every step...

... BUT ...

... if you fu** around, let things get in the way, do things I don't recommend (I will always make this clear) or allow yourself to become an LC then...

... things probably won't happen.

Following instructions seems easy enough, right?

... well, it's amazing how many different ways people can come up with to NOT do sh**...

... it's really amazing...

... don't be like that please...

(yes, I think you know you are)

... my suggestions and the EXACT steps will always be clear, so there is a definite choice to follow policies or ignore them.

So I want to be clear:

Here's a very simple way to look at it:

If you do NOT listen to me, things probably won't happen.

If you DO - if you actually FOLLOW what I say, everything will be fine.

(It will take about 15-20 hours a week.)

So please don't be a pu**y about this, if you don't want to do anything then getting you to move and execute on anything is like playing darts with a hot dog...

... on the other hand...

... knowing that you are engaging in the same kind of training that we have used around the world - with scientific predictability - and to be able to walk into a new world of opportunity...

... where there is no guesswork, where you can bring a dream and ambition and have limitless ways to make it a reality and steps that make it clear exactly what to do next...

... to build a secret skill that will stay with you for the rest of your life...

... and to know that you can dictate your income...

... with very limited time and essentially no budget to start...

- Consider all that.

... and it makes a tangible valuation a little more challenging...

... but as always, let's find a conservative way to label this piece of mind...

Value of this piece of mind: Better than Priceless

 

Big Ball$ and Unheard of  Guarantee  FOUR:
You Will (eventually) Run Your Company With a Single Phone Call Once a Week...
...
if that, when you get better you won't even need that...

You should have gone through the Empire IQ test by now...

... it's 10 simple questions to see how well your company is run...

... most people don't get a single question right...

(they are all yes/no questions by the way)

The big secret here is that almost no company ever goes anywhere - they just don't have "legs" - and when you study the autopsy reports it's clear that for the most part they NEVER knew what they hell they were doing...

... totally reactive, clueless and waiting for a single gust of wind to bring down the house of cards...

BUT...

... when you know what you're doing and you start building your company correctly from the START then everything is different...

... then as you pick up and add other companies to your empire you'll immediately know the things to focus on and WHY...

... I'm not saying this transition will be overnight (although there are some people who have done it that fast) for everybody, but as you continue to improve your dialog and your skill this area will improve dramatically as well...

... by the time you're done you will have policies and teams in place and you will be able to run things with a single conference call once a week - if that...

... although you can do this from anywhere in the world, I'm not a big fan of the "Beach Mentality" so the goal here is NOT for you to do nothing - instead the goal is to have time to focus on what you really want...

... to become the "change you want to see the world"...

So from the very start everything you and I will talk about, the items to execute, the badassery we employ, etc. it is all based on building your skill...

... so you can do this repeatedly and "Subtractively" with less and less time...

... it's the same way we've done it with countless others around the world and I've been told (and humbly agree) that there is simply no other place on the planet to get this level of training...

(and that's just one sliver of WBE)

... it's a revolutionary piece of mind to know that from day ONE you'll be learning such a cherished and unheard of skill....

Value of this piece of mind: Better than Priceless

 

   Big Ball$ and Unheard of Guarantee  FIVE:

The No Builder Left Behind Policy...
I will personally take you by the hand and show you exactly how to do this - step-by-step... No Builder Left Behind.
...
no more worrying about what to do next, from now on you'll know exactly what to focus on...

One of the biggest reasons people fail is because they just don't know any better...

... opportunity and education to create opportunity.

In our eyes it's the biggest problem in the world...

... it's the cause of so much disparity - not just in income levels - but in aspirations and realized accomplishment...

... the first way I started WBE was not ideal (as I've admitted) and one of the core reasons was because there wasn't enough focus on making sure the material was executed the RIGHT WAY by Builders...

... when this is done correctly, it changes everything.

It's the reason why we are able to have the unreal success rates that we do - training.

... So...

... as we train Branches to run more like the Modified Alliance Project and as I help them see how to effectively walk students through the steps (remember this training is also a huge reason I agreed to do this for so little money) - during this time...

... I will personally work with Builders.

... Personally...

That means I will get to know you, your company and your goals and also walk you through every step of what needs to be done next...

... every step.

With No Builder Left Behind.

You can ask anybody I've ever worked with - and I don't just mean the "rich" people, ask ANYBODY because once I agree to work with somebody it's the same - they will all tell you that I was/am ALWAYS there for them...

... ALWAYS.

This means that any given moment you will know exactly what to do - not an once of abstraction of confusion - you will know exactly what steps should be done and, more importantly, WHY it's a priority...

... one of the most common things you'll hear from anybody that I've ever worked with is that I actually care - I care about every single person and making sure they know exactly what to do and that they get it done...

... I'm not saying that everybody always executes on my suggestions every single time, but they all know what they should be doing and they have the resources to do it - and no matter what everybody knows...

... that I'm always there for them.

When following the "Best Interest Policies" it means that you may not always hear what you want - and you may not like what you hear - but you'll know it's the truth and it's what you need to hear to get things moving in your company...

... so my promise to you - and to any Builder that's accepted - is that I'll always be there for you, walking you through exactly what to say and do next, every step of the way...

... again this isn't an easily-available item to put a number one...

... the skill alone is so unheard of, let alone a single source where it can be learned, let alone a take-you-by-the-hand approach to making sure you not only learn it but also learn how to execute it...

... there simply isn't another place in the world where this is available or where it would be substituted for, any other option would be settling...

... so let's be conservative with this too...

Value of this piece of mind: Better than Priceless

 


And on top of all that...

The
$800,000,000,000
Secret

(This is crazy brilliant...)

... This is something so absolutely brilliant and paradigm-shifting that I hesitate to even TRY and put it into words...

... yeah, it's that incredible...

... you should already be familiar with the basics but as a Builder you are going to see a whole new level of Badassery and how far Builders have taken these concepts.  They are...

The GXM
And
The Smile Studies

... the Goodwill Experiments Model and The SS (The Smile Studies)...

... are stunningly brilliant.

... here's a page that will explain them more:

www.TheSmileStudies.com

 


"If you think you're too small to have an impact, try going to bed with a mosquito." 

- Anita Roddica
(Cosmetics innovator, she was a total badass,
you should look her up - she also said...)

"If I can't do something for the public good, what the hell am I doing?"

If you are serious about applying to become a Builder than you should be all over that page already, if nothing else you can engage in your own SS and leave a comment with your story.

Basically it's how Builders and Kids are saving the world and building their empires with...

... smiling and volunteering.

... yes...

... I'm serious...

... it's fantastically brilliant...

And it's taken a life of it's own and morphed well beyond what any of us thought.  It started with our work in Dubai (that's where the $800B royal family testimonial came from - the bailout of Dubai - the story is on the page above) and now it's birthed much, much more...

... there are so many unreal developments that I stopped putting new Chronicles up because so much of it was "classified" and only meant for Builders...

... some of The Kids would edit it and decide what to include versus "blackmark" and so much was being blackmarked because as Builders got better they started doing unreal stuff, this has become one of the most powerful Models we teach...

... in fact, one could learn just this and nothing else and you'd never worry about money again - EVER...

... yeah, it's that incredible...

So there are a few Policies that come with the GXM and the SS, and this is just a taste of what each Builder gets...

 

 

Empire Building with
Volunteering and Smiling

Backstage Pass
Part One:

... Learn Firsthand the Secrets Behind Building Your Company(ies)...

... with Volunteering and Smiling.

First you'll get to see the innards of the GXM and how it has evolved and become what it is today...

... you'll be able to start from scratch and get caught up in no time, this way you'll learn exactly how different pieces work and how they come together...

... it isn't as simple as just smiling and volunteering - it's the way you introduce yourself and the principles, and you'll learn how to do it like a badass with surgical dialog...

... I know how crazy this sounds, but I'm totally serious because when you get properly trained you will be volunteering and smiling (and helping others do the same) and building and empire at the same time...

... and as a Builder you'll get to learn about this firsthand in a way that nobody else in the world gets to...

... it's pretty badass...

So what's this really worth?  Are you fu**ing serious?

So what's this really worth?:
 ... it's just too badass to put a price tag on...

 

 

Empire Building with
Volunteering and Smiling

Backstage Pass
Part Two:

... Thousands of Pages of Real-Life Examples... And they come from the best source of education...

... You.

(This alone is worth over 10x the Builder pricing)

So aside from the obvious stuff from me - and the Chronicles that are available to everybody - I want to make sure I stress this...

... those Chronicles are edited and they only contain a TINY fraction of all the crazy stuff people are doing with the GXMs...

... a TINY fraction.

... even if nothing else ever happened and we just left WBE up the way it is right now - there are thousands of pages of examples and real-life stories of how Builders have revolutionized their communities and companies...

... with smiling and volunteering.

... I'm talking about the stories and examples that are JUST from Builders.

This is really an amazing.

Put yourself in my shoes; getting people to do sh** or "take action" is one of the most challenging things to do - even when they know it's their best interest, even if they see results with others, even if they want/need to, etc.

... BUT...

... getting people to smile and volunteer?

... activity that may not seem so "profitable"?

... how the hell do you that?

... Well, luckily...

... I'm a superhero.

... so I figured it out.

(okay, okay, it actually it says a lot more about the Builders than me...)

The Builder Camaraderie (BC) has amazed me.

Their willingness to openly share their brilliance (even when many Builders are NOT as involved or as involved in improving their skill) - it's remarkable.

Where else in the world do you get stories of how badass volunteering and smiling is?

... and THEN...

... how to use volunteering and smiling to build an entire company...

... and do it again company after company after company...

To witness and be a part of this kind of badassery is something so spectacular that I honestly don't think I should be including it - it's just too badass.

In fact, we even did an experiment where we gave some Kids just a FEW stories and blogs from Builders - JUST A FEW - to see what a completed newbie (who was hungry to make sh** happen) could do...

... with just a few pieces of BC...

... the results?

I made a special episode about it and even did a class on it - two of the sfour kids had made over $10,000 in less than 30 days...

... they were outside of America, but they worked with groups in America.

In other words - even if you had microscopic access to JUST THIS you would know how to do it too...

... from a third world war-zone country.

I've said this before -

NOWHERE ELSE IN THE WORLD -

Not a single place on the planet would you EVER have a chance to see this level of brilliance...

... volunteering and smiling...

... who would've thought...

... Builders and WBE are changing the world and it's a great feeling to be involved.

To put a value on something this beautiful is something of a crime...

 

So what's this really worth?:
 ... it's just too badass to put a price tag on ...

 

 

Empire Building with
Volunteering and Smiling

Backstage Pass
Part Three:

... You Get to Participate in Your Own GXMs and SS.

... with proven Builder compliance dialog and policies...

I invite anybody and everybody to be a part of the fun - anybody can volunteer and make people smile after all - BUT there are tweaks and revolutionary breakthroughs that Builders have made...

... and documented and share...

... in a single place...

... the only place...

... in the world...

... WBE.

So as a Builder not only would you get to learn firsthand some of the most brilliant forms of compliance gaining on the planet - but then as you engage with GXMs you can share your stories.

On TheSmileStudies you can hear an in depth discussion of how your brain works and how you can make yourself brilliant - or more brilliant - by firing dendrites, by sharing and absorbing brilliance this is solid way to make that happen...

... but if nothing else being able to see exactly how - and then getting the chance to actually do it in the world - building your company with smiling and volunteering really is an unreal activity.

Like everything we teach - this is a skill.

And I promise by following the path you will "sharpen your blade" and perform this skill with mastery and Terminator precision...

... I honestly get chills every time I think of how far the GXM has come - and how much further we have to go -

Not only does a Builder get to witness it, but you can actually be a PART of it...

... brilliant.

So what's this really worth?

 

So what's this really worth?:
 ... it's just too badass to put a price tag on...

 

 

 

Empire Building with
Volunteering and Smiling

Backstage Pass
Part Four:

... GXM and SS example after example that are unadvertised and so insane I don't even talk about them publicly...

... you'll see just how far the Smiling and Volunteering madness goes.

I won't talk about this much here but I've got a vault of secret recordings that we have done with students, clients, people on our Team, Directors, etc. that go into minute detail on how they've used a GXM and/or an SS and...

... gone way off the grid.

The numbers are so astounding and so badass that I don't even talk about them publicly.

For you, the curtain will be parted...

You'll see things and learn things from other people that are just astonishing.  Smiling and volunteering.  Who knew...

So what's this really worth?

 

So what's this really worth?:
 ... it's just too badass to put a price tag on.

 

 

Empire Building with
Volunteering and Smiling

Backstage Pass
Part Five:

... The GXM and SS Evolution...

... this is where Builder Camaraderie really shines...

Of course I could keep going on about how amazing that this small section of the project is, but what really blows my mind is how it started...

... a homeless guy offering me a warm spot on his vent.

That was the snowball that started the avalanche.

And for the Builders and Kids involved with that piece from the start they got to see first hand how this whole GXM and SS approach has evolved in a very short period of time...

... I'm not saying that everybody is doing wonders with it - most do nothing - or that we are anywhere near being done or close to the numbers that I want to see BUT...

... everybody has the chance - the opportunity - and any/all Builders get to see what others have done (and are still doing)...

... HOWEVER...

... we have only scratched the tip of the tip of the iceberg...

... we can go so much deeper with this.

Seems that every week we find a new level of how well this can be applied - it keeps getting better and better and better and...

In fact, as of right now more of my time is spent on GXM-related stuff than anything else... ANYTHING.

I see the progress so far as amazing but far from done.

So to end this section about the GXM stuff - NOT that I've done it a modicum of justice - I will promise this...

... as a Builder you will get to see and be involved with each and every new development that we go through - right now we are working on some killer stuff that makes the older stuff look elementary but even after that there will be dramatically better developments...

... you get to be a part of that...

... as a Builder.

With some of the core Team, and some Branches, and a few others we are always testing new stuff out but right after that there will only be a small select group of people in the world that will have access to the same unreal GXM education that you will...

... how unreal?

... it's badass enough to be able to build an empire with volunteering and smiling BUT...

... as this evolves (it's happening daily right now!) there is an entirely new level of brilliance that I look forward to sharing with Builders.

Just to be privy to these developments alone is worth TEN TIMES the down payment - just this one sliver ALONE is that revolutionary...

... it's badass.

So what's this really worth?:
 ... it's just too badass to put a price tag on.

 

 


 

...

Okay now this next part is by FAR the craziest part yet...

... this is CRAZY...

... except for the Alliance Project there has not been another "public" project where I work with folks one on one - instead of doing it publicly I ONLY did this for close friends and people I'd been working with.

... then we had the "Modified Alliance Project" which basically meant instead of working with me people would get to work with Sunny, Max, Millie, etc. or somebody else on our Team and they would help each student put (often) just a single Model in place...

... (indirect lesson: just a single Model is enough to build an empire around)...

... the up front payment that these students made was was something of an insurance (in case the student didn't follow through, flaked out, etc.) because the real money for the people on our Team was/is in working with a student to build one - or several - companies and arranging for ownership in shares in the new company.

... And that has worked out great.

In fact, I quickly learned that this is THE way to do things because you can make more money from just ONE company with ONE student than you would with hundreds or thousands of students who don't follow through as well, aren't as hungry, or who do little to nothing...

... And as I've said I don't prefer to spend time training LCs or people who more eager to find/welcome excuses than making a serious change...

... NO LCs!

... they cause problems for everybody and they steal - unknowingly at best, knowingly otherwise - from the brilliance of others.

As I said earlier the big difference between struggling companies and somebody building an empire really comes down to skill...

... and nothing builds that skill like training - and the best training in history is...

...personal training.

Live...

... one-on-one...

... hand-holding...

... everything is explained in detail...

... execution is done in bite-size portions...

... then we regroup and improve each step...

That process results in "badassery".

I've done it countless times for years and years - it's fool proof.

However...

... it's not everybody.

There MUST be a qualifying stage to pick the right people...

... that takes time...

... the time of somebody qualified...

... either I do it or somebody I trust is handpicked...

EITHER WAY -

... it costs me time and money...

... so this page and the enhanced WBE policies is a way to save time.

... for all of us.

This qualifying process will help

... determine who the best people are...

... to spend time with and to train/work with...

... agreeing to train somebody isn't a small choice.

... if you (or I) do this wrong it can result in losing a fortune and years worth of progress.

... it's that important.

So right now as I work with Branches...

... they are starting to work with Builders of their own...

... it's an exciting process because now for the first time OTHERS are able to make money by doing what they love with WBE and helping to introducing others to WBE.

But that process isn't perfect.

So for right now while I train Branches on how to train others...

... AND YES, each Branch that I'm talking about has met stringent requirements and they are ALL doing badass stuff, so any income they'll get later from WBE is all SIDE income - the goal was for them to be able to build a side business with Builders and...

THAT IS MY MAIN MOTIVATION.

I love seeing what the Branches are doing...

... I don't know of anybody in the world who doesn't or wouldn't...

... so if I can bite the bullet here and help them spread the WBE love...

... I'd be stubbornly stupid to not help the movement happen, so here we are...

I'm agreeing to work with the "public" again and accept students to train SOLELY because this will help the Branches and others I'm working with - we're basically training some of them to train and work with others.

If it wasn't for the Branches, I would NOT be doing this.

Make sense?

Okay, good.

Now, here's how I do it -

I just explained how and why I almost never do this anymore...

Please make sure you understand what I'm saying...

And why there must be a qualifying process...

So assuming that a Builder (potentially you) makes it through the process and it you seem like a good fit, here's how things will go:

Me and you.

Here's Exactly How I Will
Personally Take You By the Hand and
Walk You Through Everything.

(just like I've done for countless others, in every imaginable situation, from various backgrounds and around the world)

1.) Live Call With Me and You, Every Week.

(Side Note: I will make sure that I only work with TINY groups at a time, and we will break our calls up, so you and I will get on a conference call and we'll go every one of your issues and we'll a few other folks with us so you can help with their issues and get other perspectives.  As a safety if things get screwed up again and if the others are handicapping you (I don't see that happening, but just to let you know how serious I am about making sure the same problems don't come up) I will make sure we put you on a different call.)

You will never again...

... talk to an assistant, a "cubicle coach" who looks up answers on a rolodex as you ask them, have a limited amount of time to cram questions into, wonder where I am or why you can never seem to talk with me...

NONE OF THAT... not for you...

Instead of that, here's what you and I will do together...

... every single week I will get on a VERY small conference call and I will take time to speak with each person individually.  The others on the call will become your friends, you will get to know each other welll and one of the reasons I do the calls with a group is that you can sharpen your blade by providing insight to other Builders.

... I will answer every single question, issue, challenge, etc. that you have in your company...

... PERIOD.

AND ON TOP OF THAT...

As you know by now, whether you need to get your first $10,000 month, your first $10,000 day or getting your first company to $100M - the secret is skill and it's a skill my friends and I have been obsessed with perfecting.

... so any suggestion I make is based on that.

... I will make everything perfectly clear on exactly what I recommend I do next.

What to say...

... how to say it..

... who to say it too.

You will be so perfectly clear that it will actually be kind of scary as one of my good friends put it:

"After the calls it's scary, terrifying really because now I know what to do and it's so simple that I only have myself to blame if I don't do it..."

(That's right from one of the countless testimonials in the "Proof" section by the way.)

So you and will talk directly.

I will talk you through everything that needs to be done and WHY.

You will get overly used to hearing these words from me:

"So does that all make sense, are you completely clear on what to do next?"

And we will not move on until you are.

I don't care how long it takes or how you stupid you are.  (just kidding... or am I?)

I should say that this ALONE is what guys like Millie, Steph, Sunshine, etc. will do for just a few weeks with a company and they get paid MILLIONS for YEARS.

MILLIONS OF DOLLARS.

FOR YEARS TO COME.

It is absolutely insane to do it any other way...

... from a financial perspective at least.

So I want you to know how much time/money/energy I invest in EACH OF YOU.

This also why I'm never worried about how many people we're working, but rather what kind of people we're allowing to be involved.

So that's how the live and direct cover-everything-with-me-weekly-calls work.

2.)  24 Hour Email and Fax Directly With ME
 (not an "assistant
")

You will never again...

... have to wait to get an answer or my recommended path forward, no jumping through hoops, using BS web forms or support tickets, you won't get pre-canned or cookie-cutter emails that hope to address what you brought up, and you won't be getting emails/responses from an assistant or a $2/hour helper who looks up the answers by "Binging them", no sending pointless emails to the blackhole of no response that is too often called "customer service"...

NONE OF THAT... not for you.

Instead of that, here's what you and I will do together...

... you will be given a special email address and then we will take your email address and add it to a special program - so when you send an email or a fax it will come directly to me and I guarantee that I will personally respond within 24-38 hours - and that is 24/7/365 - even on holidays and if I ever go on vacation (I have NEVER in my life and I don't plan on it but if I do...) it won't matter to you...

I'll always be there for you.

... (what a guy)...

AND ON TOP OF THAT...

It's important when you are building your skill - especially a skill that is so rare - that when you sit down write an email or send a fax that you KNOW somebody qualified will actually read it and respond personally and address exactly what you said...

... with things like email and fax it has made getting "rich" easier than any other time in history...

... so why isn't everybody there?

... why still just "1%"?

... skill.

(... and definitely luck too, because you have to be lucky enough to learn and get the opportunity...)

So you'll be able to send an email anytime, day or night, 24/7 on ANY day of the year...

... with whatever challenge, issue, story, etc. that you want...

... or you can put it in a fax and send that in to me...

... I will personally get it...

... I will personally reply to it...

... I will personally make sure that it makes sense to you...

So that's how the 24/7 (365) Direct Email and fax (Directly with Azam) works...

3.)  Weekly Execution Checklist

You will never again...

... wonder what to do next, if you're on the right track, you won't spend hours/days/weeks or even years wandering in the dark (like most would-be millionaires do) hoping that you'll somehow move in the right direction, you won't curl in fetal position in your living room because you believe the guy on TV telling you the sky is falling, you will NEVER wonder what the next step is...

NONE OF THAT... not for you...

Instead of that, here's what you and I will do together...

... there is a huge secret series of lessons that hundreds of years of old, they come from Japan and they are the core behind how a country with little to no land, resources, influence or organized skill... nearly took over the world.  One of the secrets is weekly monitoring of a given skill set will ALWAYS result in mastery...

... so you and I will do exactly that - for every initiative you execute and for skill you improve we will spend time EVERY WEEK to monitor and calibrate... (then we'll succeed where the Japanese failed and we'll take over the world)...

... the beauty of having an exact Execution CHECKLIST is that on any given day you know EXACTLY what to do, what to say, who to talk to, etc.  You and I will come up with the objectives together, and you'll always have the piece of mind of knowing EXACTLY what to do next, and then after that, and then after that...

... and by monitoring this regularly (at least once a week) you'll see that every single area of your company is improving at light speed...

AND ON TOP OF THAT...

Having a Execution Checklist like this and being able to have a "Log" of your activity is something I would've killed for.  With simplicity comes power and by keeping this tight and simple it's a killer way for us to make miracles happen...

... I've had countless people tell me that the focus that comes from this - let alone the mentality of FINALLY knowing what to do to build a real company and having bite-size things to work on so that your SKILL IMPROVES - I've had people marvel at how brilliantly skilled (and well paid) they become through this process...

One of the top questions I ask struggling business owners is this:

"Would you say that you know how to grow your business and it isn't being done, or do you think you need help understanding how to grow your business so you can do it?"

If you already know 10 fast ways to grow your company by 10x then congratulations - you are in the tiny top percentage of companies...

... then if you actually have the discipline to executed those steps?

... you are extraordinary, and ironically people like this are even more crazy about working with us - it's strange because some people would say that they need me the least, yet the want our help the most -

Anyway that is microscopic group of people (I mean people who know how to grow a business, have the skill developed and have the discipline to put even half of it in action) -

... if that's you then you are going to get a lot rich(er)...

(... and it's going to be really, really fast - think Margo, and Turner if you're familiar with my story...)

... most of us need a little practice to get there though BUT -

- THE REAL DANGER -

... is the folks who THINK they get it but really don't...

(... you'll remember these are a breed of THCs : Thick Headed Cu**ts...)

Here's an example of an actual conversation I had when interviewing a potential Builder:

"Yeah Azam things are real tough now, business has dried up and I need to do something else and get into a different industry."

"When it comes to the skill of growing a business, how would you grade yourself?"

"Well, I've been doing this 25 years so yeah this is all I've done so I get it really well."

(This guy tried to get an attitude too...)

See that?

He "gets it", right?

... and "really well" too, right?

Well...

The point is that most people just don't know what to do, they are very unclear on what the next step should be.  Having a checklist like this eliminates guesswork and you can post it up somewhere that you'll see it everyday - or carry it around with you so you always know what to laser-focus on...

... I love seeing the results this creates...

... you will too.

Take the man above for example...

... in reality his 25 years was really...

... just one year repeated 25 times...

... and after a quarter of a century of "business experience" the net result is...

... he's broke and blames the industry and NOT his skill for the deficit - you see the danger here?

His Loyalty to his Ignorance

... it would go on to burn down his world.

Now some THCs will think that they've got far too many successes to be anything like that, and if you give them the chance all they will do is talk about how great and wonderful they are...

... how well they are growing their business...

... how much vacation time they're taking...

... their cars, houses, etc.

"But Azam, if they're making lotsa money... aren't they right?"

... Well...

... here's the thing with that, I'm no concerned where you ARE now but rather where you want to be and your desire to improve...

... maybe you make 10 or 100 times as much money as me, and you are ahead of - or better than - me in every measurable way - to which I say "Great!"...

... BUT...

... if your desire to improve is not enough, then you and I won't get along.

The best always want to get better.

The term disorder of "narcissism" comes from the famous Greek story of a good looking man named Narcissus who once saw his own refection in a pool of water and fell in love.  Then when he found it was himself that he was looking at and there was no way to be "with" that person...

... he drowned himself.

... yeah.

... narcissism can kill.

... for a THC talking to them is a feast of vanity or insecurity thinly wrapped in self-glorification...

... why so much talk about them?

Am I beating this to death?

I don't think so, in fact I would say that I'm still UNDERstating this -

The are a breed of Downer's, their thickness and insulation actually has teeth.

Most of the people that I started working with - and many of the people I still work with today

 - make a LOT more money than me...

... we work together because they have a deep desire to improve; to get better.

... we can help each other get better, do more, be more...

... so wherever you are in life right now it's mortally important...

.. that you have a deep desire to improve.

You are just a tiny inch-change from making a quantum leap in your business...

... you could be doing ten times as much, or have 100 times the impact the world...

... and it can be just a TINY change away, a single syllable, a single adjustment, a single action...

... either you see that or you don't.

If not, then you obviously aren't reaching it for either then...

... if you do see that then you know how important it is to do whatever it takes to GET there...

... and beyond...

The Big Secret About "Rich" Folks...

... I don't mean ghetto-rich or people who have temporary affluence through chance or luck...

... I'm talking about the people that rule the world...

... I've been luck enough to work for some of the richest people America - people with 100 times as much money as I had - and at first I didn't understand why they would want to work with me...

... and that's the secret; they always want to get better.

There's two big lessons from that...

... one - you should always try to get better and stay hungry...

... two - once you develop the skill of growing a business, you don't have to "be better" than others to help them get better, and when you help people get better (improve/grow) there's no limit to how far you can go...

ANY-FFING-WAY

My point is this...

... an Execution Checklist...

... makes it brain dead simple as to what you should be doing, I will go over this with you exactly and directly and...

... you do what's on that checklist and you will get where you want to go...

... it's NOT just about getting "rich"...

- but also about building a team around you...

... and getting them there with a vengeance...

... and then spreading opportunity for others...

... in general; being a badass and saving the world...

... it all starts, hinges and ends with you executing what we talk about...

... I have personally done this thousands of times with people...

... all over the world, from kids to seniors, from the broke and homeless to...

... from hundred-millionaires to now, even billionaires.

... so all of that experience, all their combined brilliance, is condensed for you and...

... put into a bite-sized doses, small step-by-step actions so you know exactly what to focus on...

... Specificity Breeds Power.

Just knowing what to focus on, and having a tight list of objectives makes the road very clear - and like I said many people are too lazy or thick to get sh** done, but as long as that's not you, then we're fine - because the clearer the path the easier and more enjoyable the process becomes...

Enjoy the process -

... don't be an LC who chases the next-hot thing, disregarding his passions...

... they will spend their lives in the dark, wondering where they went wrong and why "them"...

... in reality they rarely went right, like Billy Shakespeare said about pain in my Romeo and Juliet...

"Sorrow drinks our blood"

Yes, I continue to harp on this point:

... knowing EXACTLY what to do and having somebody by your side, on your Team, in your corner that can explain everything...

... is life changing...

... however, there are still two easy ways to fu** this up; being and LC or a THC...

... do NOT move forward unless you're sure that's NOT you, and you're ready for this...

... you and I can improve every area of your company and making our time together life-changing...

... so financially extraordinary that every other area of your life is impacted and improved and we can..

... do this all one week at a time, all I ask is that you screen yourself honestly - NO LCs.

 


"Some do a lot of work;
some are a lot of work."

- Tadeusz

I can make getting rich - and getting those around you rich - a simple process, but...

... I don't want to do anything with LCs, fair?

"An LC treats brilliance/opportunity the way a bald man treats a comb."

Don't be like that.

Okay?

Okay.

...

So that's how the Weekly Execution Checklist works.

 

4.) Over $100,000 of Paperwork, Contracts and Forms
(and exactly how to fill them and the best way on EARTH to get all your legal work done)

You will never again...

... worry about paperwork again, wonder if signed in the right place or sent that document to the right office, you won't have to spend hours convincing people to use your paperwork instead of theirs, you won't be puzzled by pages of endless forms and docs or too scared to do anything because you don't want the complicated paperwork to make you look bad...

NONE OF THAT... not for you... not anymore.

Instead of that, here's what you and I will do together...

... you will get some of the most amazing and bulletproof paperwork on the planet, and I will walk you through every single page and every single line and break it down in easy first-grader terms so that you can explain it to anybody - and you'll be able to go through any paperwork and walk anybody through it in a matter of seconds...

... yes this would easily cost you over $100,000 just to get the airtight paperwork made or to get your hands on it...

(this is what attorneys have told me)

... and that's only if you KNEW exactly what to ask for...

AND ON TOP OF THAT...

... nowhere else on the planet will they walk you through every page, every line, every blank and not only explain it to you but tell you how to explain it to others for maximum compliance...

... knowing things like which order to go through, when to pause, when to joke, how fast should you go, what to say before and after so that you are SURE to happily complete each and every transaction...

... that all takes a unique (highly practiced) skill...

And it's all included with the legal paperwork.

But that's all kind of misleading and here's why...

... the fact is I know that a lot of people freak out over paperwork...

... the mistake they make is that they place the value on the paperwork itself...

... or on the knowledge of how to get it filled out correctly, making it binding, getting it recorded...

... but here's the REAL secret:

None of that stuff really matters.

Easier to hear than believe right? 

Here's how you can prove it to yourself -

... take any daunting or intimidating transaction and ask yourself:

"In my city and surrounding area, how many thousands of people know (or would know) exactly how to do the paperwork completely, legally and quickly?"

Now ask:

"How many of them are rich?"

The answers you'll find are:

(in order)

... countless and almost none.

The lesson?

You should focus on who PAYS THEM.

The fact is that it's NEVER about the paperwork, it's always about the transactions.

Understanding paperwork takes seconds BUT without understanding transactions it's worthless.

But I know that's not how most people think; they love hearing about paperwork...

... and if you were to do a seminar and ALL you talked about was paperwork, you'd probably be shocked at how many people would feel like they got their money's worth...

... when I first got around the "guru guys" (and one reason I left and never looked back) I was shocked at how they could focus on meaningless, trivial items...

... from disclosures, addendums, closing/transfer docs, etc. - all their focus on the paperwork was almost as shocking as the...

... salivating attendees who somehow believed they were learning something profitable.

The real problem?

... why is it so easy for people to get suckered into the trap?

... because they don't understand the skill of growing a business.

... almost nobody does, so focusing on busy work can seem like a great idea.

But didn't I say this "Legal Eagle"
had a misleading part
?

Here's that misleading the part...

... you don't need to (and should almost never) do any of the paperwork yourself.

... there are some secret ways to get all of it done for you AND have the best real-world experts -

... working on your Team 24/7, they handle everything and explain anything you are unclear with...

And this team of Legal Eagles
will cost you a fortune,
right?
It should...
and will for everybody else..

Wrong... in fact, you'll see how to get them paying you...

So they not only do all your paperwork but they PAY YOU to do it for you

... this is worth a fortune.

I don't mean just from the obvious you-don't-do-sh**-once-you-set-this-up vantage point but...

... just the state of mind that you'll have.

No more sleepless nights worrying about...

... an unsigned disclosure, an inaccurate report from decades ago, a shady contact who muddies your waters and hopes you won't find out until the closing table, two parties attacking each other and putting you in the middle - you could be held liable for delays...

If I was to list all the nightmares you'll avoid and NEVER worry about again...

... I could go on for hundreds of pages.

There are countless investors, business owners and entrepreneurs who get sucked into this black hole..

... EVERY DAY.

... so if you are lucky enough to escape this cycle of BS you are among the very, very few.

... it is shocking how many business people are in a legal mess...

... trying to find light in a tornado of paperwork.

And, yes, of course some of the did stupid -
maybe even criminal
- stuff, BUT many of them didn't...

... they just found themselves in the middle of an situation and now they are dealing with legal issues...

... often they'll panic and start looking up the law and past cases, then they'll try to reply verbally...

... but that won't be enough because once the other side sees this weakness they CHARGE...

... because they know that many courts won't even listen to you unless you hire a lawyer...

... so then you'd have to decide what's cheaper.  (the game is rigged)

Who always wins in court?  The lawyers.

Make no mistake about it -

Falsified and BS "legal problems" have destroyed the lives of many business owners.

It has created an aura of fear for so many people - they're so scared of getting in trouble that they avoid doing just about anything.  They willfully miss out on opportunities because of potential BS legal issues - it's unreal. 

Is this really worth $15,000,000 Azam?

You tell me...

I knew a home builder who stopped building big neighborhoods because of the BS lawsuits of investors who would buy homes under false pretenses (they would lie about being investors and instead claim they were standard homeowners) and then the investors would turn around and sell the houses for inflated prices when they were complete.

If the home builder disputed, then the investor would sue.

Although the investor would always lose if it went to court, this would cost the building company so much that they would often settle or quit.

So either way the investors often got what they wanted.

And BS legal issues like this used to cost home builders - like my friend - so much that they would scale DOWN their business out of fear...

... BUT...

... once he made this simple tweak in his approach, it changed everything.

... not only did he go back to business as usual, but he expanded at a time when others were dying...

... he added over $15M to his bottom line and he will tell you (in fact, he already did) it was from...

... just one section of the legal badassery that you'll learn - just one part = $15,000,000...

You don't have to let fear paralyze you, and it doesn't have to cost you a fortune...

... in fact, you can not only get airtight protection without paying a fortune BUT...

... you can get paid a fortune to get it.

Imagine the Secret Service as your personal bodyguards... and paying you for the honor.

... so when I say this is truly better than priceless, I really mean it.

No longer do you have to let legality fears dictate your actions...

Over the years I've met so many people that have been "getting into" real estate or some other business and it's taken them years or even decades to get anything going - and the biggest roadblock is the burden of their fear - specifically legal fear -

No longer do you have to let legality fears dictate your actions...

I don't know how to understand how badass this is...

Of course you won't be like so many -

(spineless as a banana)

- but it's not just the piece of mind or the fearlessness because from now on...

... you'll have a totally different "look" as you deflect all the boring work to your legal assassins...

... you won't hope to avoid tough questions or discussions because you don't want to feel stupid...

... you'll see the difference in positioning you have when you have the best legal teams on your side...

These are things students have come back and told me this "Changed everything"...

Think of this as a legal force field...

... flawless, Terminator-like inoculation...

... and instead of paying a limb for it like anybody else would, you get paid to have this place...

... well paid.

So that's how the Over $100,000 Legal Paperwork, Contracts and Forms and Million Dollar Walkthroughs work...

5.)  I Will Record Each of Our Conference Calls
 and Send Them To You

You will never again...

... rely on your memory to determine what to do next, you won't scramble when you and I are talking because you might run out of time and you need to write everything down and take notes before we hang up, when you get brilliance from other students and you want to re-live the lessons you learned from them - you won't have to strain to absorb that brilliance again...

NONE OF THAT... not for you... not anymore.

Instead of that, here's what you and I will do together...

... when you and I talk we will go over exactly where you are and what do next, after we go over everything step-by-step (and while we're doing it) everything will be recorded, we can role play so you know exactly what to say, who to say it to and exactly how to say it, then I will also make sure that the discussions you have with other Builders and their progress is also recorded - so all the learning and teaching that you go through will be recorded - and you'll get a copy so that you can listen and review it as many times as you want and whenever you want...

... you'll have the recordings forever and you can go through them whenever and wherever you want...

... it's like your own personal library, but every book being custom made just for you, and you can take it with you in your pocket wherever you go - on the road, at work, on a jog - you can even play a portion and stop it so you can follow along while you execute...

AND ON TOP OF THAT...

... to be honest about this - the calls are brilliant, and they are along worth several times the illogically low price (investment) for being a Builder...

... and I'm NOT just saying that as a way to brag about my acumen INSTEAD I'm referring to the...

... results.

You won't just ask a question and get an answer.

(... although even if you just got a detailed answer that would be a Godsend for so many...)

But instead of just that you get to see your progress, and track it, and you get the full benefit of working through each challenge and the solution so that you understand how each piece of the machine works.

This kind of learning is CRUCIAL in building legitimate skill.

This skill-building is amplified when you get the chance to apply yourself in solving the challenges of others.  As we've talked about in great detail the key to developing your mind - and the difference between an ordinary mind and the mind of a genius is the way the brain works...

... the dendrites!

We're big on dendrites...

... it's the foundation of learning and it's how you see the world.

During our chats you will be forced to stimulate your dendritic activity, in other words...

... you will become smarter and smarter.

... and you'll get to see the difference day after day, week after week...

... and you can reference that and refer to your timeline of development for the rest of your life.

It's quite astonishing because not only do you get to become a genius but I will make sure that we document the process as well -

... your revolution will be televised (kind of).

So on top of firing dendrites and getting smarter and having everything recorded...

... there's another really cool thing to consider, and we'll talk about that next...

I could keep going on with how badass this part about the recorded calls is

- but I'll cut it short for now so we can move on...

So that's how the "Recorded Calls With Me and You" works...

6.) An Underground Secret Vault
of Recorded Calls from the Past

You will never again...

... wonder how something applies in the real world or how others have used a Model or pieces of a Model, you won't struggle to see the different paths that others have taken and exactly what they did and how they did it, you won't waste time wondering how others have done such amazing things with our material or the exact steps they took to go from zero (and even worse than starting from scratch) to build their empires - you won't ever wonder how to apply our stuff or wonder - like most normal people - if the direction your business is going is hopeless...

NONE OF THAT... not for you... not anymore.

Instead of that, here's what you and I will do together...

... I've recorded thousands of calls with students, clients, friends, etc. over the years, so yes you and I will do our calls BUT I'll also make some other training available to you as well - I'll make sure and select some killer conversations and walk throughs with people from all over the world in all walks of life, so this way you'll get to see and hear exactly how countless others have put our Models in place for their companies and exactly how they've built their empires...

... this nugget alone is worth millions...

... and that is putting it lightly.

... think of it this way...

... as we've talked about and as you learned above, for the average person to create a passive or business/transaction-based income (on purpose) of $10,000 - $30,000 a month it will take...

... 150 or so years.

... it's a generation journey.

... so not only do they (and now YOU) get a generational head-start but...

... you get to re-live the exact experience with them, you can go back in time with them...

... this is more than just notes, or directions or steps that are laid out for you (although that would be - and has been - much more than enough) but by making some previous calls and examples available you get to eavesdrop on the experiences of others AS they worked through building their companies from scratch...

... this is NOT just a testimonial or people just recalling what they did in the past, but I'll make sure we select some of the calls that represent a window of time so you can see how a student progressed over a period of days, weeks or even years.

It's like a reality TV show (in a good way) and you get to benefit from their brilliance.

... I honestly don't know if a single place in the world where there is anything else like this available.

AND ON TOP OF THAT...

It's one thing for us to have isolated the exact skill set that you need to experience "class ascension" AND then it's also pretty badass to have so many other stories and successes that others are having too BUT -

... it really takes things to a different level when you get a backstage pass and you can see, hear and actually experience students going through the transformations LIVE - when you get to see the "struggles" (that's what most outsiders call ANY modicum of effort) and hear the certainty (or uncertainty) in their voice, to get the feedback on what they recently attempted and what needs to be improved, to be able to join role playing sessions as an audience member...

... you get to watch them become smarter and smarter as they learn to build their empire better.

For somebody to get a chance at something like this is really remarkable.

... to get an audience with the kind of income makeover these folks have gone through - and to be able to learn lessons and see them being learned in the world - is something I would've killed and it's one of the most profitable and valuable things that I've ever been lucky enough to be a part of.

"Only a fool learns from his own mistakes,
 a truly wise man learns from the mistakes of others
."

- Otto von Bismarck
German Chancellor

(it's even wiser to learn from the mistake and successes of others)

So that's how the Secret Vault of Recorded Calls works...

7.) A (Potential) Exclusive Seat at a
Very Small Invitation-Only Live Event

(if we do one, you're invited)

You will never again...

... be treated like a number or "just another" student, you won't be left on your own or feel like you're being avoided or minimized - and if we put on a live event, then you won't cringe when you hear about it because you're worried about the price or thinking it's a high-pressure pitchfest or that you won't get focus-time on your specific company...

NONE OF THAT... not for you... not anymore.

Instead of that, here's what you and I will do together...

... We don't do many "normal" Events, but when we do you will know that I want to see you and meet you in person - and our Events are fu**ing awesome, we go until 2-3 or in the morning and I promise that you that you'll become more brilliant and have more advances in your company during one of these live events than you've had in all your previous years atogether...

... unfortunately I did kind of screw up this process with the first event that was done with WBE, but I learned a lot from that so we're back on track now...

... the Events are something truly extraordinary.

Years ago when I learned how to run meetings with a focus on rapid execution and brilliance extraction - it changed my life, and it's something that I've introduced to hundreds of groups and companies over the years.

... an Event is like those sessions of Badassery... on crack.

... we are doing them on any set frequency right now, but if there happens to be one then I promise you'll be invited and you'll LOVE it (the qualify of these is also why we need to be picky about who is and who isn't allowed to be there)...

AND ON TOP OF THAT...

... Here's why JUST THIS is worth millions.

One of the main goals for the best Builders is to eventually get a Branch - and helping the Branches is the main reason why I'm agreeing to do this revised WBE Model - and it's really an amazing feeling for a Builders to have the chance to spread opportunity and profit at the same time...

... and the Events are a great chance to learn hands-on and meet other students but on TOP of that there's a special session we'll be doing where we go around the room and focus on each individual's business.

... and there are sessions that are not recorded at all - in fact I think we may do an entire Event where nothing is recorded at all - but a huge benefit to all of this is that everything from the audience is unscripted so you can ask anything, ANYTHING at all and you'll get a complete and detailed answer every time.

Every. Time.

... some of the biggest deals we've done are deals that I never mention or talk about publicly, but at these small and personal sessions we go over details of of these huge deals and how easy they are put together.

After learning about these larger deals, you may think - as others have said - that it's stupid to NOT talk more about them or share them more publicly.  My response to that is to ask you to walk through why I would do that and how that would help anybody.

Normally sharing information like that is done to add credibility or increase "sales".

So let's say we are talking about a $150M deal, the idea is if I talk more about it here or in episodes or something then that would be a good idea, right?

But think about it...

... generally the people that I want to know about deals like that...

... already know about them.

They are in the industry, or they are already our friends, or they heard about it from others -

So if I brag about it here or anywhere else -

... and even if I focused on the money and success that others had -

(my favorite way to brag: about others)

Then yes more people would want to be a part of this and we'd have more applications, but aside from that there would be no real benefit to anybody.

And since so much personal attention goes into every single person that is accepted my goal - and the goal for all of us - is to focus on fewer students; quality over quantity.

Doing a live Event for example, takes so much time and effort - and requires a specific type of energy in the room - that if I make a single mistake and allow just one not-ideal person to be there...

... it can ruin a lot.

So one of the reasons we qualify everybody so much is because when you are "let in" you are treated like a VIP and you have the chance to be a part of unrecorded off-the-record conversations where you can see just how deep the rabbit hole goes -

We go over things that are NOT discussed anywhere.

Things that I won't even hint at now - but I'll say this; all of the examples and wild successes that you've heard about from folks using our material, ALL OF IT...

... is just the tip of the iceberg.

 

There's also another piece of our training that I want to introduce to you...

Ridiculously Reassuring
Policized Promises

(that-you-don't-hear-very-often)

This part is especially for the fearful.

This will make you feel good.

Really good.

But to do this section any kind of justice I should probably tell you about something else first - a core foundation behind all of our stuff.

... because to many of us dreamers there can be a problem with friends and family.

... a huge problem that takes a toll and demands a tax that kills too many dreams.

... it has been seed of so many could-have-beens that it's an unspoken tragedy.

So to really understand this we need to have some perspective on the population...

... and how it relates to income and financial literacy.

So before you and I get into the Ridiculously Reassuring Policies we'll talk about a thought Model that a good friend of mine came up with.

A fellow member of our Team - Sunny, a total badass that I'm grateful to call a friend, was once asked to make a presentation to universities about how we work with kids and we see the challenge of spreading of opportunity.

He came up with something that I fell in love with.

It's called the Spectrum of Opportunity
(or the Spectrum of Opportunity and Achievement)

So this is how the world works and how/why we can work with kids and adults from around the world and quickly get them executing Models regardless of their background or education; this is how the population of the world is divided and how we handle the spreading of opportunity.

So there are basically three groups that define one's chances of changing their financial potential and ascending income classes, the three main stages are; Possibility, Personal Possibility and Pursuit of Possibilities.  These stages - in order - also define one's chances of ascending income classes from a low chance to a high chance.  Here's a brief description of each stage...

Stage One: Possibility
(Low chance of class ascension)

They are never exposed to a better financial life, they don't see/believe that it's possible for anybody - nearly everybody in the world is in this group in some way.

... to the kids breaking rocks in Africa for 10 cents a week they never see anybody living or doing anything different so the idea of something more is totally foreign, with technology and the internet it has become easier for some people to SEE people living a better life but they rarely see a way that they could possibly live a life like that - in the final phases of this stage people do see that better life does exist for at least some people in the world...

... this ability to just SEE what is possible for other people - even if they don't believe it is possible for them in anyway - is remarkable by itself, it has ended/started countless wars (the Cold War revolts was in large part due to Russians seeing so many Americans with televisions for example) and it's been the source of many society's progression...

... just seeing the possibility of a better life is in the final stages of this group.

So if you think that it's possible for ANYBODY to have a better life, then you are in a tiny, lucky minority of the world...

Stage Two: Personal Possibility
(Low to Medium chance of class ascension)

This is a fascinating stage and nearly everybody in American is lucky enough to be in this group.  In the first phases of this stage people do see that a better life is possible, then towards the end of this stage they see that it's possible for them if they develop/better their skill and their willing to do so...

... most people never get to see a better life, so just the fact that you see that it's possible to have more or be more then you are in a TINY fraction of the world.  To the masses working in fields, in slavery, under brutal regimes (remember America is only 5% of the world's population) - almost none of them will ever see better life, so if you do you are lucky and it also usually means you lucky enough to be in a society where class ascension and social mobility is more possible - the bottom line you're very lucky and in the top 5% of the world...

The Lucky 5%

... seeing a better life is one thing, in America we represent the luckiest 5% of the world so we are constantly surrounded by PROOF that a better life does exist (and that it CAN be done from scratch) for some people BUT it's a big step to believe and see a way that YOU can achieve that life...

... to the people raised in poverty, with a perceived limit of opportunities presented to them, with absent parents or drug addicted guardians - the low income (by American standards) who are surrounded by crime or hatred their entire lives - it's often that they don't see a way that THEY CAN ascend income classes.  So yes they may see people driving $100k cars, but they don't see how they could ever do it (legally)...

They don't see it.

... opportunity may be around them all the time (as it is with everybody in America) but they've never been taught or trained to find it or take advantage of it.

... this stage also includes people outside of America who see better lives (usually in America) but they don't see a way to do it for themselves - in many cases any attempt or even discussion about changing their income class can result in them being imprisoned, tortured or killed - so they may see a better life but no way that they can take part or experience it themselves...

"Not for me."

... so in the first phase here a better life is SEEN but no avenue or possible path to realize that life is known, the goal here is to first progress people towards a phase where they do see that it's possible for them and they begin to identify paths to get there...

... with folks in America the real education we put them through is to help them get better at seeing what's already in front of them - the opportunity everywhere.  This as an education few people get but once they do it changes their entire world, it's like going from seeing everything in black and white your whole life and then suddenly seeing the world in color...

"Once was blind, but now I see."

... and it doesn't mean you have to be in America either, even if you're not in America as long as you see a better life and someway that you have access to an environment where you can prosper then you are in a minority...

... so although being in a place like America - where the opportunities for social mobility are so plentiful - puts in you a TINY group of the luckiest people on the planet...

... when you can identify and realize those opportunities you are in even SMALLER group...

... so our first goal here is to make sure that a better life is introduced but also that it IS possible for them to get there.

... then in the final phases of the Personal Possibility Stage...

 ... in the final phase of this stage people do see a way that they can achieve a better financial situation and the realize it will require them to enhance (or develop) a certain type of skill...

But that's NOT enough - a BIG hurdle remains...

... they need to be WILLING to better themselves.

... it's always easier to delegate blame than it is for people admit a shortcoming and be willing to improve their skill set - or develop a new skill - so this final phase of "I need to get better and I WANT to get better" is uncommon...

... instead many people who acknowledge there is a better potential life AND that they can achieve it if they do something better - even within this group - there is often procrastination, excuse-making or justifying of why they aren't or shouldn't be getting better...

NEARLY EVERYBODY IN AMERICA fits in one of these two descriptions...

... sees a better life but they don't see how they can get there...

... OR...

... they do see a path and they realize they need to get better but they just don't make it happen.

... those two groups describe nearly everybody in America trying to "make it".

To put it simple:

... you either don't know what to do or you aren't doing what you know.

So you are in a lucky minority if you see that better life is possible for anybody...

... but you are in a MUCH LUCKIER minority if you see how it's possible for you if you get better...

... then, after that, you are in an EVEN LUCKIER and smaller minority if you are willing to better yourself to get there...

... the last phase of this stage...

... includes the people who are actively trying to get better.

This is a step beyond seeing that it's possible for ANYBODY to have a better life - because remember:

... that alone puts you in a minority -

... in a tiny, lucky minority of the world.

... most people never get to see a better life, so just the fact that you see that it's possible to have more or be more then you are in a TINY fraction of the world.  To the masses working in fields, in slavery, under brutal regimes (remember America is only 5% of the world's population) - almost none of them will ever see better life, so if you do you are lucky and it also usually means you lucky enough to be in a society where class ascension and social mobility is more possible - the bottom line you're very lucky and in the top 5% of the world...

... but then...

... When you see that it's possible for YOU to have a better financial life and you're willing to better yourself to get it...

... you are in an even tinier, luckier group of people within the lucky group of America...

... then as you realize that getting better can mean a better life - that you have the faculty to realize the NEED to get better at a skill and an environment where ascension is possible - you are getting into the last stage...

It's a powerful thing to realize that improving your own shortcomings or education will solve your financial problems - although that's not enough - it moves into...

Stage Three: Pursuit of Possibility
(Highest chance of ascension)

... this stage represents the people with the highest chance of income ascension and generational wealth - they not only change their finances but those around them as well...

... but there are different phases of this stage...

... in the first phase here you are not only fortunate enough to know the possibility of a better financial life exists - but on top of that you have access to an environment and resources AND the skill to recognize them...

Desire.

... this leaves an important factor of desire to get better - and the willingness to do something about it...

... it doesn't even matter much if you are doing the RIGHT thing, just the fact that you want to get better and you are trying to get better - just that alone puts you in a minority of the population...

... a tiny minority.

(how many people do you know - or have ever known - that are aggressively trying to improve a skill of theirs?)

... so this "Pursuit" stage is just that; a pursuit of what is seen as potentially possibly...

... this is for the few people who recognize their opportunity for social mobility (and realize they have access to an environment conducive to that kind of ascension) and are trying to improve or better themselves or their situation...

... so just about anybody with a business could be in this stage, but there are different levels in this stage...

Landscapes Littered with Failures

... because as we know almost all business owners will fail (miserably) and be financially worse off than when they start, so although they are still in this group of pursuers they are not in the ideal phase...

... to all the real estate folks and business owners I've worked with over the years who've told me that they have tried for years and years and even decades to "make it happen" - they are also in this group but they, too, are not in the ideal of final phase of this stage...

... in general anybody who is trying to get better - at just about anything - is in this small lucky group BUT...

... there's a difference between pursuit and PROPER PURSUIT...

... PROPER Pursuit...

... describes an even smaller group of folks who aren't just working on getting better but they are actually working on the CORRECT things...

... so the business owner who has run her company for 35 years may think she has 35 years of experience but in reality she has ONE year repeated 35 times and her desire and ambitions to get better may have eroded or focused on the wrong areas over the 35 years...

... but she's still in that small group of understanding that she CAN have more...

... unfortunately too much time spent in this phase can lead to loyal ignorance; you don't know what to do but you're sure that you do...

... in that case you don't need help and you don't have to learn a completely different skill or better yourself dramatically - because you think that you're doing the right stuff and for "some" reason (remember how dangerous that agnosticism can be? - Loyalty to ignorance can breed that) things just aren't working out...

Loyalty to Ignorance.

... like we talked about earlier it's a real interesting conversation to have with somebody when you ask them if they know what to do or if they think they have developed enough of the correct skill and they say "Yes, definitely." then you ask them why they aren't where they want to be or how they can get there faster and they say "I don't know..." -

That AGNOSTICISM regarding their real problem is usually a sign of thick-headedness or failure to learn - and in almost every case if they don't make a major change they will continue spinning their wheels for decades.

Agnosticism can kill.

... that's why it can feel like you "it doesn't work" or spend years "trying to make it happen" with little to show for it - because there's a difference between getting better and better at the RIGHT stuff.

... when you focus on the right skill set everything moves at warp speed.

(and THAT Proper Pursuit is getting better at the skill of growing a business - specifically items that we've identified and seen make the most difference in the shortest time)

Proper Pursuit Changes Generations.

... so by focusing on that and improving that skill, continuing to get better you redefining your financial situation and the situation that your generations to come will enjoy...

... think of it this way; most people will spend their lives trying to learn how to spell a word BUT if they learned how to use the dictionary they could spell any word they ever wanted.

Don't spend years learning to spell a word when you can learn to use a dictionary.

... the final phase of this stage Proper Pursuit (you never stop getting better) but also f strong focus on helping others through the spectrum - the more your focus is on impacting others, and the less important money is to you, the "richer" you are and the more difference - generally speaking - that you will make in the world.

So that's how the Opportuniy (and Achievement) Spectrum works.

The obvious focus is on building the particular skill, and just to review...

Your REAL Chances of Learning That Skill -

Remember the cell phone...

... remember if we stacked two of the rebuilt World Trade Center buildings on top of each other and laid a cell phone at the top of the highest antenna - the height and width of that cell phone represents your chances...

... the penny above the clouds...

... or if you were standing on that cell phone and threw a penny at a baseball that was on the ground, your chances of hitting that baseball (with a penny thrown from above the clouds) represents your chances...

... 199 laps late...

... this is like starting the 500 mile, 200 lap Indy 500 race - starting it 199 laps late, so you start when everybody else is on their last lap... and you still win.

... 60 miles a day, they get a 51 day head start...

... or you can imagine a 3,000+, 52 day foot race where runners jog 60 miles a day.  If you entered that race 51 days late - so you start on the last day after the rest of the people have been running 60 miles a day for over 50 days - and on that very last day you start the race... and you somehow finish first.

... every five minutes for a year...

... if you started a company every five minutes it would take over a full year before you got one like we're talking about.

And the chances get even worse...

... much worse chances of finding somebody qualified to teach this skill.

I'll assume that you're like me and weren't born into massive wealth - and in that case for you and me we started with a miniscule chance of ever getting into that elite group...

... miniscule at best.

But I got lucky and had people help along the way - so I did get have that 250 year head start.

... and now I'm thankful to have friends that have done the same and have done it for countless others around the world.

... they're so good at it they even help get the already-rich into a new class.

They're Awesome.

ANYWAY...

The point with me borrowing from Sunny and describing the spectrum in detail - and for once again pointing out the challenge in learning in the elusive but NECESSARY skill - is to make it clear that few people are actually trying to get better...

... of the few people who are trying to get better, few of them get better at the right things.

... they either don't get the chance or they are properly trained in spotting opportunities.

This will help make more sense of the original topic - the...

Ridiculously Reassuring Policized Promises
(that-you-don't-hear-very-often)

If you're not familiar with the term "Policized" - you will be.

It is a specific determinant of exactly how things get done - it is a Policy in a statement - so making five calls a day, sending two emails a week, etc.  When something is Policized that means it is done in exact accordance with a specific set of rules.

So with the "Policized" (and ridiculously reassuring) Promises - what I mean is that this has been focused on and we actually had meetings about how exactly this should be done AS A POLICY going forward with any and all Builders and students.

Policized is a powerful word.

And this section is more than just putting you at ease...

... in fact, I actually recommend that you go through all of out stuff with a family member or business partner - or anybody you are involved with - so that you all can see exactly how my friends and I do things and what it means to you, and you should definitely...

Definitely go through this section with them...

Many people are infected with some strand pu**yitis but they flatter themselves by saying they've been "burned before" or they're "just skeptical" or some other self-glamorizing way of justifying why they want to attack the aspirations of others OR rationalize they they never pursued theirs.

Many of those people I won't immediately reach

They're too scared...

So right now I'm not referring to you necessarily, but this may be better for the people around you.

People who make dreamers deal with incessant bickering, people who chant things like:

"Why pay that much when you can learn everything you need to know for free on the internet?"
(first I would wonder how well that's paying for them, then I would suggest considering the well known proverb: the most expensive advice is the free kind.)

"That get rich quick stuff doesn't work."
(most people will place formal, university-accredited education on a pedestal and reduce any education outside of that to "get rich quick" status - a simple study of business success with versus without formal education will tarnish university education's allure)

"That stuff doesn't work."
(it's easy to be critical when you don't specify)

"There's no secret, just work hard and play fair."
(this assumes any unorthodox education or skill that greatly increases your income is - inherently - you are not working hard or playing fair... why make such a negative assumption?  Because it justifies one's inaction or disinterest, they can tell themselves they are "better than that" and not just uneducated or lazy)

Also a quick note about this - when you hear anybody say:

"There no such thing as secrets in FILL-IN-THE-BLANK"

... what they're really saying is...

"I know everything."   

"You've been trying that stuff for years, it never works, just get a job."
(again the "stuff" label is used because generalized attacks are always easier to make, more important though - why is quitting suggested over persistence?  Wouldn't it better to determine how to "that stuff" better?  Getting a job doesn't mean you have to give everything else up, the undertone is usually "get a job and just settle for that")


"A wise man has something to say, a fool has to say something."

- Chinese Proverb

I could keep going but if as a dreamer you know exactly what I'm talking.

Often the people around us - the very ones we want to help - are not our biggest fans.

It's interesting because they will often try and tear us down but they rarely have any suggestions.

For example, here are a few better questions to ask people like this...

... THE FIRST STEP...

... is to properly convey the situation; almost nobody will get "there"...

... remember if we stacked two World Trade Center building atop each other...

... and they represented the general population, we are talking about reaching the space...

... of an iPhone on top of the very highest point of the antenna.

So NO it's absolutely not realistic that the average person (anybody like you and me) will ever get there, so you can either quit like most people OR figure out what you need to get better at.

I don't need to tell you what most people do.

So the first step is to understand that challenge, the numbers and the reality.

So if anybody - or everybody around - chants the mantra of the LCs, they do have a point and maybe you should quit and not even try...

... but if that's unacceptable to you (it'd better be if I'm doing my job here in the qualifying process) then you can turn those situations around pretty quickly and expose the REAL reasons they want you to deal with THEIR shortcomings.

Some questions to consider... (and ask THEM)

It's a fact that it takes generations for the average to experience significant "income class ascension", it almost never happens but when it does it almost always takes lifetimes of effort (Bill Gates and others like him are rare exceptions, but even in his case it took that family over 300 years)...

... so instead of going through a 150-250 year relay and ending up broke or charity dependent at retirement as over 95% of *Americans* are - how do you suggest I secure the financial future of myself and our future generations?

Given the MASSIVE income disparity between the 1% and everybody else (none of which is new by the way, just newly discussed)...

... how do you recommend the average person starting from zero should get in that tiny minority of high-income?

Almost every business fails miserably, even the "successes" turn the owners into overworked, underpaid employees who struggle their entire lives until the business dies with them...

... given the enormous statistical improbability that less than 1% of businesses provide hands-off high income - or any income at all - what specific steps should I take so my business doesn't become just another statistic?

The list of questions goes on but the reality is that since almost nobody ever figures the money game out, and since all the people who do figure it out have a few things in common - those commonalities are, be definition, secrets.

How will you learn and do what the 1% learn and do

The sad reality is that for most people it will not happen.

It will NEVER happen.

They will live and die in complete financial darkness.

Here's an interesting number I want you to think about:

76 Years.

That's the average life span of an American.

How much time do you have left?

Let's say you're 35-45 and you think you have about 30 years left. (you don't)

The last ten years of your life will usually involve health and/or mobility issues but even if you're fit as fiddle (highly unlikely) you don't want to spend or count on using those years trying to figure out how to get rich and starting from scratch.

So from 30 years we are left with 20.

Of that 20 years the average person will be sleeping, waiting in line, spacing out, etc. - some sort of passive activity - for about one THIRD of their life.  And, for the average person, they will be working or paying the bills with a job or work that they do not enjoy - and this will be another ONE THIRD.

So of the 20 years you are left with less than SEVEN YEARS.

Even if you are 25 you only have about 13-14 years left of real time left to figure it out.

So, again the question that few people ask and even fewer are lucky enough to get the answer to is:

How are you going to get "there".

By "there" it means having the skill - the foundation - where your financial future is as firm as a fortress.  Where you have a specific series of skills and lessons that you can pass to your children and other loved ones so that nobody in else in your life EVER worries about money.

Or suffers because they lack it.

How can the average person give themselves - and the people they care about - a 200 year head start?

... as we've established, it simply will NOT happen for almost everybody.

The reason I'm talking about this in such depth is because if you ARE smart enough to realize that it's YOU that needs to make a change, if you take responsibility and realize that by improving yourself and business literacy that YOU CAN change things forever -

Then you are in a special minority...

... how special?

... Remember the the Opportunity Spectrum...

"The American Dream" is used around the world

... but in America we are only 5% of the world's population.

... so if you're lucky enough to be in America you are already born ahead of 95% people on the entire fu**ing PLANET...

... it's obvious everywhere...

... from the moment you are born (or get here) you see people achieving dreams, living large, getting what they want - no matter how unrealistic it may have seemed when they started, we see the fruits of an open capitalistic system where ANYBODY can prosper and ascend income and class levels...

... it's ingrained in each of us.

There is a reality that some people are born with head-starts that others don't have - but in America IT CAN BE DONE.

This is a unique attitude and it's something too many people in America take for granted.

I got be involved with thousands of focus group participants (long story I'll tell you all about later) and as I got more involved I was shocked at some of the attitudes that a MASSIVE MAJORITY believed in - these ideas were etched in their minds like stone.

Here's an example - I'd always make sure to ask these two questions,

... and the answers are revealing. 

First I would ask:

"Is it true that in America you, *personally*, can achieve whatever you want?"

Strangely I would often get murmurs or hesitant responses.

I should add that this questions was framed in the context of whose fault it is that you may or may not have the financial security you want.

So the answers would have stipulations, people would start their answers with words like...

... "well it depends on..."

... "maybe as long as..."

... "yeah if you could make sure that..."

And then they would list the criteria that would determine how - of IF - they could achieve what they wanted (usually in a financial sense) in America.  I would hear things like education, financial backing, parental income, neighborhoods they were raised in, the economic climate, job interviewing skills they were taught, financial and investing basics that were taught, etc.

FINALLY after a laundry list of criteria was met THEN they would say yes it would be possible for them to achieve what they wanted in America.  Basically they were saying something that I would often confirm:

"So being in America isn't enough?"

Don't me wrong - I wasn't attacking, or even disagreeing, with them - and we'll put aside how you or I feel and just delve into the mentality of the masses; this is their mentality.

And that can be at least SOMEWHAT understandable, right?  Some people may not have been taught or had the opportunity to learn about what is possible or exactly how THEY could do it.  And it's true, most people are not exposed to - or trained on how to handle - opportunity.

... BUT...

... the second question had an interesting response:

"What would tell your children that in America they can be and achieve whatever they want?"

The overwhelming answer was "Yes!"

You may think that's because we all want our kids to have confidence in their abilities or that they all thought they were going to give their children such a head start that the above criteria (that plagued them) would be a non-issue...

... but that becomes a less valid explanation when I tell you that in the question above I could replace the words "your children" with a friend, a family member or even a stranger.

In other words...

... the believed that ANYBODY can be ANYTHING they want in America...

... except (maybe) them.

So a this modification turns:

In America anybody can achieve whatever they want.

... into...

In America anybody (ELSE) can achieve whatever they want.

Interesting, isn't it?

When it came to them there was a mountain of criteria but when it came to ANYbody else - literally anybody else in the world (even a foreigner with no language skills with much less in resources than the person answering the question had) - then the criteria is suddenly unimportant.

"They can do it."

(... but I can't... and here's why...)

This mentality is so completely divorced from logic, but the real question is...

... Why?